SUMMARY

• Customer Driven. Consumer Aptitude. Experienced with premium consumer goods brands in national sales, regional sales and major accounts management. A diverse background in supporting sales, field sales, trade marketing, brand management, customer service, operations, supply chain, financial analysis, budget delivery and being P&L proficient.

AREAS OF EXPERTISE

• Driving Sales Goals
• Negotiation
• Selling to Customer Needs
• Coaching Sales Teams
• Sales Planning
• Analytical
• Building Relationships
• Managing Processes
• Market Knowledge
• Budget Development
• Strong Organization Skills

TECHNICAL SKILLS

• Microsoft Office Suite & Outlook, Priority Time Management, SAP, Confidential Cognos, Traqline Data, NPD Group, AC Nielsen. Exploring Canada, commodity trading, watching Seinfeld episodes, sports, fitness training, working on my short game.

PROFESSIONAL EXPERIENCE

Confidential

Fitness Division Manager

Responsibilities:

• Responsible for the ongoing management and supervision of PPL Fitness Division commercial business plan and to provide leadership through to the delivery and execution of all field activities including sales and customer service.
• Responsible for the general management of the PPL Group's, Fitness Division's commercial business plan.
• Provide leadership, establish and maintain client relationships and coordinate all the business activities with cross functional business teams; New Development Sales, After Market Sales, Service Technicians and Customer Service.

Confidential

General Manager

Responsibilities:

• Obtain profit contribution by managing staff, establishing and accomplishing the Canadian subsidiary commercial business plan goals, objectives, strategy and execution on the Go - to-Market initiatives.
• Grew sales for Canada operations to $5.0M in the first year of operation. Doubling commercial plan year one goal.
• Increased distribution and promotional activity by opening new key strategic Canadian drop ship online customers
• Created a culture focused on team collaboration and individual accountability for goal attainment.
• Supervised and provided leadership support to sales broker, operations and customer service business teams.
• Resigned from Confidential to pursue a newly created Country Manager, business role opportunity.

Confidential

National Accounts Manager

Responsibilities:

• profit and inventory goals on a monthly, quarterly, yearly basis with national account portfolio as assigned:
• Developed account specific business plans, negotiated and secured customer buy-in for assigned account portfolio.
• Managed promotional budgets, monitored profitability and ROI analysis ensuring the best return on investment.
• Created Confidential in category, out of category, front of store displays and end caps merchandising initiatives increasing sales out; Home Depot Canada (+26% sales lift), Confidential Black Walls at the Confidential (+40% thru +89% sales lift), Confidential Black World POD's at Home Outfitters (+32% sales lift), Canadian Tire POG (+56% sales lift) and Confidential Canada POG (+62%).
• Liaised with Confidential Territory Field Sales Managers, assessed feedback from retailer stores, the marketplace and presented daily and monthly account direction, quality ideas and solutions for improving programs and services.
• Negotiated with accounts to company's position, maximizing profit outcomes and ensuring financial compliance.
• Led team activities on a rotating basis.
• Received Confidential Global Top Sales Performer designation award for year 2007.
• Resigned from Confidential to pursue a new General Manager, Canada role opportunity at Confidential Corp.
• Increased sales and store distribution by securing Cascades brand listings for a 'Green' recycled value-add paper towel product in a 2 roll and 6 roll format for all Loblaw banners nationally.
• Retained Loblaw No Name & President's Choice corporate brands/private label paper baseline product listings for bath tissue, paper towels and serviettes through a diligent team customer service approach, persistent category analysis and collaborating on new business product ideas and innovation with Loblaws corporate merchandising and Cascades internal teams - No Name Bath Tissue 6 and 12 roll format & No Name Paper Towel 2 and 6 roll format.
• Resigned from Cascades to join the new Confidential executive team for the launch of the Confidential brand in Canada.

Confidential

Western Region Sales Manager

Responsibilities:

• Increased the Ontario region retail sales volume by 30% in a difficult mature business environment by successfully selling more add-value Butterball brand listings to key strategic accounts Loblaw, Sobeys, A&P/Metro and Longos.
• Coached and developed two Key Account Managers (KAM) and motivated regional brokers in the Ontario sales region on the profitable Butterball brand superior value proposition - Focused on the Meat & Confidential Departments in-store training on how the premium Butterball turkey brand can maximize retail category sales and profits.
• Cultivated key business relationships with Western region grocery chains partners; Canada Safeway, Loblaw Real Canadian Superstore, Westfair, Calgary Co-op, Overwaitea, Costco West, IGA, Federated Co-op and key regional independents account decision makers that previously had been non-existent.
• Established, directed and achieved the Western sales region key accounts specific business plans that increased advertising, promotional activity producing incremental sales revenue to a record $15.0M for the sales region.
• Increased Calgary Co-op's business in their Confidential Department by creating and securing a Butterball Rotisserie Turkey Roast listing for their Home Meal Replacement and Ready-Serve hot ovens initiatives providing an alternative healthy meal choice for the consumer while expanding business and gaining incremental sales at the key lunch and dinner times while driving store traffic through a new Butterball meal offering. ($2.0M in Confidential western region sales)
• Received a letter of Supplier Service Accommodation from the President of Canada Safeway Limited in 1998.
• Resigned from Confidential to launch GBC Digital Solutions a new 'Online Media" business venture in 2002.

Confidential

National Accounts Manage

Responsibilities:

• Advanced Confidential national account footwear portfolio sales volume from $10M to $75M in five short years.
• Exceeded yearly sales volume and profit margin target objectives with national account portfolio as assigned
• Cultivated strong Confidential 'Go-To-Market' retail promotional calendars by account specific needs to ensure sales volume and profit objectives were met, drive consumers to the stores and drive sales out. Example: Step Confidential Aerobic Kit GWP promotion produced an incremental average +30% sales lift result during key Back-To-School selling season - Confidential +56% sales lift, Lady Confidential +82% sales lift.
• Introduced the Confidential footwear brand business plan to the Canadian footwear retail trade: Confidential, Confidential, Athlete's World, Confidential (the Confidential ), Confidential, Confidential Retail, Confidential, Brown's, Confidential Group and Confidential Life.
• Expanded store distribution footprints for the Confidential brand national account business from two national accounts to ten major accounts generating $8.0M in revenue within the first year of the Confidential Canada commercial business plan. (+110% over plan target)
• Received Confidential 's top sales performer designation award for years 1987, 1991 and 1994.
• Resigned from Confidential to pursue a Western Regional Sales Manager role opportunity with Confidential .