SUMMARY

• Over the past twenty years I have directed and scaled world - class marketing departments for some of the most prestigious brands in the U.S. Major emphasis in strategic planning, brand development, integrated media strategy, and creating innovative initiatives that build brands and drive business.
• Substantial experience in developing strategic marketing plans, digital media programs, creative team management, sports marketing (high profile strategic partnerships), social media programs, content development, public relations, eCommerce management, database marketing automation, research and analytical management, and event-marketing.
• Substantial loyalty program (credit card), co-branding partnerships, and international marketing experience. Extensive experience in web analytics, business intelligence, and building processes and teams that deliver predictable revenue through data-driven marketing programs.

PROFESSIONAL EXPERIENCE

Executive Marketing Strategy Consultant

Confidential, Phoenix AZ

Responsibilities:

• Working with CEO’s; advise, contract, and consult for a number of marketing organizations with brand and creative development, traditional and digital marketing, organizational structure, eCommerce, public relations, social and content strategy, and marketing strategy.
• Helping companies use data-driven digital marketing and web analytics in order to build processes and teams that deliver predictable revenue. Using behavioral + data science to understand human behavior and drive sales.
• Verticals include: healthcare, automotive, hospitality, travel, financial, and retail marketing.
• Currently working with Avella Specialty Pharmacy helping to lead the launch of their new eCommerce portal and supporting marketing initiatives (brand development, creative, content, digital, media, social, and public relations). Avella is a national specialty pharmacy recognized for its deep clinical knowledge & customer service serving patients in all 50 states.

Confidential - Phoenix, AZ

Director of Partner Marketing Department

Responsibilities:

• Oversee the national digital marketing strategy and execution of Partner Marketing efforts in order to acquire new members, drive ecommerce visitor traffic and conversions, lead nurture programs, and onboard partnerships (B2C, B2B2C & B2B).
• With very little established infrastructure in-place, worked to develop a comprehensive ecommerce web infrastructure system designed to drive co-marketing partner consumer visitor traffic which in-turn achieved record breaking membership increases through optimizing acquisition and retention.
• Managed ten-person staff using outsourced marketing team (ecommerce, web design, strategy, creative, digital media, and analytics management). Began to transition team and work bringing everything in-house during 2016.
• Built processes and teams that delivered predictable revenue through existing and new accounts using web analytics, business intelligence, and data-driven marketing programs.
• Responsible for developing online and offline strategy, integrated digital programs, display programs, social media campaigns, content development and all external communications, video development, display retargeting, CRM list- based retargeting, DMP/DSP media executions (data analytics), search initiatives, email nurture and lead generation acquisition programs, database marketing using analytics, and webstore optimization with predictive analytics, marketing automation.
• Directed lead marketing agency, Babcock Jenkins (Portland, OR), with all digital strategy, creative development, and media execution, along with Initiative Media (Los Angeles, CA).
• Large B2B2C affinity partners included AAA, American Airlines, Choice Hotels, Hilton, Jet Blue, PayPal, United Airlines, Sam’s Club, and Wyndham (loyalty program, credit card marketing).

Confidential - Phoenix, AZ

Director of Brand Campaign, and Advertising & Creative Services Department

Responsibilities:

• Responsible for leading the development of all marketing, media (online/offline), and creative strategy for the national brand campaign of the World’s Largest Hotel Chain® ($65 million). Developed industry recognized integrated marketing platforms with creative, media, eCommerce, communications, loyalty program, app development, and social media departments.
• Management responsibility for external international marketing across over 100 countries worldwide.
• Directed lead creative agency, Gotham (NYC), and media management company, Initiative Media (LA), along with a host of other agency partners (designers, copywriters, producers, social media, public relations, photographers).
• Oversaw in-house Creative Services Team (six people) which handles marketing, strategy and creative development for the national campaign. Directed the marketing efforts of all internal departments including Worldwide Sales, Best Western Rewards (loyalty program / credit card), North American Development, and marketing partnerships for Disney, AAA/CAA, Harley-Davidson, and Cesar Millan (digital, print, video, collateral, trade shows).

Confidential - Phoenix, AZ

Vice President, Director of Marketing, Communications, and Sales

Responsibilities:

• Managed all facets of marketing, advertising, public relations, website and ecommerce, media strategy, SEO/SEM, and sales chain distribution for a startup consumer electronics manufacturing company that developed a unique line of innovative computer accessories.
• Developed and implemented brand strategy and executed marketing plans. Focus included: creating brand identity, logo development, product positioning, website development, marketing, advertising creative and copy, public relations, digital media programs. Responsible for international marketing in Europe, Asia, South America, and Australia.
• Directed all marketing efforts, advertising creative, public relations, and social media with a five member staff. Managed host of ad agencies, creative boutiques, and digital media agencies.
• Developed and managed national supply chain sales, independent regional rep team, and on-line sales vendors.

Confidential - New York, NY

Director of Marketing and National Accounts

Responsibilities:

• Directed marketing and business development initiatives for the entire marketing and sales organization for the largest travel, leisure, and lifestyle marketing-media company in the U.S.
• Launched and managed the entire sales operation from Detroit to California. Responsible for maintaining high level relations and generating awareness of product portfolio with all major ad agencies nationwide.
• Sales portfolio includes 16 very targeted and innovative media networks (i.e. Sky Media - #1 rated in-flight medium, American Airlines and Jet Blue Digital Media Network, largest winter sports media network, largest active outdoor media network, largest OOH golf media network, etc.).
• Developed record breaking SkyMedia revenue streams (a patented specialty in-flight advertising program for the U.S. and International airline industry), which better positioned the company for being sold into a multi-billion dollar private equity firm in New York.

Confidential - Detroit, MI

Associate Media Director

Responsibilities:

• Managed a 14-person staff which serviced Chevy’s entire media campaign in the South Central and North Central regions ($250 million). Developed and oversaw all strategy development and media negotiation. Assisted Media Director with managing the entire local activity for Chevy ($600 million).
• Directed all facets of client service, serving as primary client liaison. Key focus areas included developing innovative products and tactics, product integration, digital and internet executions (on-line plans and video-on-demand).
• Managed the implementation of over 50 dealer group websites and supporting on-line media planning and buying (approximately $20 million in on-line plans). SEO, SEM, SMO, Display, 3 rd party auto sites, internet trends and tracking metrics.
• Managed the national Major League Baseball initiatives (FOX and ESPN). Served on national launch team for the ’07 Tahoe, Suburban, and Silverado (largest single launch in GM history).
• Selected to the Planworks Ideation Team by senior management. The exclusive team was comprised of a small group of staff elected to generate innovative marketing ideas across all GM divisions. Worked with Starcom Research to identify key research areas and methods. Analyzed research results, identified key insights and presenting findings to clients; recommended business actions based on findings.

Confidential, Chicago, IL

Vice President, Media Director

Responsibilities:

• Responsible for total operations of 3 account service divisions that represented more than 70% of KSM’s total billings ($65 million).
• Managed an 18-person staff which serviced KSM’s two largest national accounts, ATA (American Trans Air) and Shoe Carnival, along with Little Caesars, University of Chicago Hospitals, Amtrak and several ad agencies in the Midwest.
• Developed strategic, results-driven media-marketing campaigns. Implemented media plans and advertising campaigns.
• Directed all facets of client service, serving as primary client liaison; managed evaluation/assessment of client relations and directed marketing/media planning and research.
• Supervised employee development in areas of media fundamentals, marketing, client service and research.
• Played key role in new business development, producing key account wins.
• Initiated company-wide sales analysis and tracking program to evaluate the effectiveness of marketing efforts.
• Managed print and out-of-home media negotiations. Served as interim Director of Broadcast on larger negotiations during key times of year.
• Promoted to Associate Media Director January of 1998, and Vice President November of 1999.