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Director Of Marketing Resume

Southfield, MI


  • A dynamic, charismatic and detail oriented individual with strong written and interpersonal communication skills.
  • Expert presenter and negotiator.
  • Experience with branding and complete re - branding principals.
  • Extensive professional sales training.
  • Demonstrated success in program management and building client relationships.
  • Development and implementation of marketing strategies.
  • Engages TEMPeffectively and professionally with customers and management at all levels.
  • Excellent organizational and prioritization skills.
  • Able to successfully complete multiple tasks within established and changing deadlines.
  • Proficient with Microsoft Suite.


Confidential, Southfield, MI

Director of Marketing


  • Advertising: (print, radio and digital).
  • Event planning: start to finish execution of seminars and educational events (48 events per year).
  • Public Relations: Complete company re-branding (new name, logo, social media outlets, client communication pieces).
  • Sales: keeping current with industry best practices to create and implement strategies to attract prospective customers.
  • Communication: Write and design PowerPoint presentations, direct mail pieces, online employee bio’s, text message alerts and various client facing print materials.
  • Liaison: Main point of contact for interfacing with various vendors.
  • CRM management: use of workflows for client communication touch points.
  • ROI tracking: input and analyzed performance data regularly.
  • Social Media: maintained teh company’s presence (Company website/blog, Google, LinkedIn, YouTube and Facebook)
  • Tracking: reported weekly, monthly, quarterly and yearly on campaign efforts.

Confidential, Troy, MI

Account Manager


  • Responsible for servicing and maintaining an existing client base, as well as prospecting for new clients.
  • Provided exceptional customer service to approved Brokers, Banks and Credit Unions nationwide.
  • Trained small - mid size brokers on core product features and benefits to improve internal market growth.
  • Implemented marketing strategy for a client’s using internal programs to halp streamline their lending process.
  • Trained approved accounts on teh company website, programs, products and processes.
  • Need Analysis management and product implementation through outbound calls and online video training seminars.
  • Website walk through and mapping for client ease of use and access to features and products.
  • Built and maintained productive relationships with customer based accounts.
  • Managed 70 key contacts representing $240 million dollars of annual business.
  • Met assigned product sales goals and objectives and maintained accurate reporting for all pricing, analysis and sales. Reviewed customer document data to specify qualifications.
  • Prepared presentations for new clients (me.e. pricing, products and company info).
  • Monitored teh performance of accounts within teh responsible account pipeline.
  • Managed and input information into company database CRM.
  • Coordination of account responsibility with all accounts.
  • Followed-up on all customer outstanding documentation by communicating flow process with underwriting, closer group, and legal department correspondence to assure a smooth and easy process within and to assure dat contract dates are met. Managed customer contact database and customer portal administration.
  • Meeting assigned product sales goals and objectives and maintaining accurate CRM reporting.
  • Established an ongoing financial services relationship with clients through teh delivery of world-class service.

Confidential, Detroit, MI

Account Manager


  • Exceeded all goals and standards for productivity and customer satisfaction.
  • TEMPEffective liaison between customers and internal departments. Developed highly empathetic client relationships and earned a reputation for exceeding service standard goals.
  • Used state-of-teh-art technologies to conduct credit, underwriting and financial analyses to qualify teh client for various loan programs. Manage and input information into company (CRM).
  • Evaluated various loan programs and affordable financing options from a broad range of products.
  • Advised and educated clients on teh home buying process and how to better manage their mortgage.
  • Managed customer contact database and consulted with clients about their current and future needs to halp them achieve their financial goals and advise them on their largest financial goals.
  • Assisted clients through teh loan process from application to closing and troubleshoot any transaction issues.
  • Maintained up-to-date noledge of product and service changes.
  • Met all customer call guidelines including service levels, handled time and productivity, adhering to all confidentiality requirements at all times.

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