- 12+ years of B2C marketing and client acquisition experience, including 10.5 years in teh Financial Services Industry.
- ms Word / Excel / PowerPoint, Adobe DC, Eloqua, TAXI, workfront, Omniture analytics, and BrightEdge SEO.
Confidential, Stamford, CT
Global Marketing Manager
- Develop and execute a B2B marketing rollout plan and internal / external communication strategy for a new product launch.
- Create buyer personas to ensure that marketing content and sales enablement materials are tailored for teh target audience.
- Design and implement global email campaigns to generate demand for consulting services and compensation survey products.
Confidential, Lone Tree, CO
Content & Client Marketing Manager
- Executed integrated B2C marketing campaigns to promote investment products and wealth management services to clients.
- Launched broad awareness initiatives across owned channels, including tax season messaging and market volatility emails.
- Optimized and rebranded field sales enablement materials, including website content, email templates, and print collateral.
- Managed teh entire creative process, including work with agencies, product managers, compliance, and principal reviewers.
- Leveraged consumer insights, market research, and analytics to increase campaign TEMPeffectiveness and client engagement.