Global Marketing Manager Resume Stamford, CT - Hire IT People

SUMMARY

12+ years of B2C marketing and client acquisition experience, including 10.5 years in teh Financial Services Industry.

TECHNICAL SKILLS

ms Word / Excel / PowerPoint, Adobe DC, Eloqua, TAXI, workfront, Omniture analytics, and BrightEdge SEO.

PROFESSIONAL EXPERIENCE

Confidential, Stamford, CT

Global Marketing Manager

Responsibilities:

Develop and execute a B2B marketing rollout plan and internal / external communication strategy for a new product launch.
Create buyer personas to ensure that marketing content and sales enablement materials are tailored for teh target audience.
Design and implement global email campaigns to generate demand for consulting services and compensation survey products.

Confidential, Lone Tree, CO

Content & Client Marketing Manager

Responsibilities:

Executed integrated B2C marketing campaigns to promote investment products and wealth management services to clients.
Launched broad awareness initiatives across owned channels, including tax season messaging and market volatility emails.
Optimized and rebranded field sales enablement materials, including website content, email templates, and print collateral.
Managed teh entire creative process, including work with agencies, product managers, compliance, and principal reviewers.
Leveraged consumer insights, market research, and analytics to increase campaign TEMPeffectiveness and client engagement.