SUMMARY:

Growth - focused professional with 15 years’ experience dedicated to ensuring customer loyalty, satisfaction, and increased year-over-year revenue. Track record includes extensive managerial experience building internal high-performance teams and leading multiple external advertising agencies. Currently willing to relocate for available employment opportunities.

AREAS OF EXPERTISE:

• Direct, Digital, & Integrated Marketing | Multicultural Marketing | Consultation Services
• Agile Methodologies | New Business Development | Customer Relationship Management
• Brand Architecture | Strategic & Creative Development | Bilingual: English & Spanish
• Hold technical proficiency in: Aura, Basecamp, Skype, Slack, OneDrive, Smartsheet, and WebEx.

PROFESSIONAL EXPERIENCE:

Confidential, CA / Richmond, VA

Marketing Consultant

Responsibilities:

• Offer independent consultation services to agencies and global marketers focused on brand development, customer relationship marketing, innovation, and key growth segments.
• Perform competitive assessments and develop positioning options towards feasibility testing for various marketing recommendations.
• Led a pitch team to successfully develop a holiday-specific integrated marketing promotion with augmented customer journey and experience for select international travelers; subsequently won three additional assignments from the same global marketing client for 2019.
• Directed a cross-functional agency team in the creation and research of differentiated brand-positioning statements for a global marketing brand catering to a niche millennial-focused market.

Marketing Consultant

Confidential

Responsibilities:

• Expanded business growth by providing marketing consultation services to multiple hotel/travel, entertainment, insurance, and not-for-profit clients including assistance with brand architecture and positioning, creative strategy and development, and customer acquisition and retention marketing.
• Ensured strategic/creative placement for youth, urban, and multicultural markets (with primary focuses on Spanish-language audiences) in traditional and digital media by successfully leading designers and editorial team members, and directly managing agency partners and local vendors.

Confidential, Richmond, VA

Director, Brand Marketing & Creative

Responsibilities:

• Directed customer acquisition marketing and retention strategies for retail card partnerships and small business banking while also conceptualizing and implementing marketing programs to help promote awareness and brand consideration for all relevant parties.
• Developed additional customer acquisition strategies across multiple channels, and oversaw all aspects of direct-to-consumer marketing including creative development, targeting recommendations, execution, and budget management.
• Optimized “go-to-market” planning by identifying new growth opportunities, and maintained well-informed and ROI-driven decisions by leveraging consumer data and insights, to secure winning value propositions. Increased overall customer spend and retention via recommendations and consultations for future program opportunities.
• Managed an internal team of 40 staffers with five direct reports.

Senior Manager, Brand Marketing & Creative

Confidential

Responsibilities:

• Spearheaded strategy and creative development for the company’s Partnerships and New Business teams while also managing 26 local and remote team members based in Richmond and Chicago.
• Facilitated change management for the Partnerships team to accommodate then-current organizational restructuring, and utilized flexible management approaches and Agile-based methodologies to further redefine the team’s day-to-day operations (such as creative standards aligning with the Agile definition of Minimal Viable Product).
• Interfaced with other internal and partner teams on customer-focused key performance indicators (KPIs) and qualitative feedback via regular update meetings, as well as the preparation of action-driven plans based on relevant findings and needed areas of improvement.
• Managed an internal team of 26 staffers with two direct reports, as well as external agencies where needed.
• Earned top ratings in performance reviews, and received additional spot bonuses from the CMO and VP; subsequently promoted to Director in recognition for outstanding services and leadership.
• Achieved improved stewardship of resources, and significant cost savings by developing an efficient talent/sourcing model in conjunction with the company’s recruitment and senior leadership divisions.

Confidential, Woodland Hills, CA

Director, Advertising & Creative Development

Responsibilities:

• Led creative development for direct response and the acquisition of marketing efforts for automotive insurance products encompassing television, radio, print, digital, direct mail, and “out-of-home” advertising platforms.
• Handled the complete forecasting, planning, and management of over $7MM in production budget, and maintained compliance with appropriate brand standards and business objectives in collaboration with the CEO and CMO.
• Established and cultivated internal partnerships across multiple departments, as well as external partnerships with various marketing associates.
• Conducted successful workplace operations within a “matrix” organizational structure across corporate offices on both coasts.
• Led, and directly influenced, strategic and creative development through two major rebranding and positioning initiatives to promote transitions from Confidential to 21st.com, and 21st.com to AIGDirect.com (including accountability for brand architecture and style guidelines).
• Recognized by senior leadership for successfully managing the activities and budgets of three external marketing agencies (TPG, Branded Cultures, and MRM Worldwide).