Salesforce Marketing Cloud Implementation Architect Resume

SUMMARY

I am a technical solutions architect on the Salesforce Marketing Cloud platform with over 12 years’ combined experience strategically developing and integrating data - driven Salesforce technologies to generate leads, increase revenue, build customer loyalty and elevate customer experience.
I bring together the talents of cross-functional teams to integrate and deliver Salesforce services in both single and multi-cloud environments.

TECHNICAL SKILLS

Agile Methodologies, Business Process Improvement, Cross-functional Team Leadership, Customer Segmentation, Data Architecture, Data Warehouse, Digital Transformation, E-commerce, IT Strategy, Leadership, Management, Master Data Management, Program Management, Service-Oriented Architecture (SOA), Software as a Service (SaaS), Software Development Life Cycle (SDLC), Technology Evaluation, Technology Integration, Vendor Management
Salesforce Marketing Cloud/Sales Cloud/Service Cloud, AMPScript, Apex, CSS, ETL, Google Analytics, Heroku, HTML, JavaScript, Machine Learning, Omniture/Adobe Analytics, Visualforce and Lightning Development, REST, SOAP, SSJS, SAS, SQL, AWS Lambda, Kinesis, DynamoDB, Redshift, and RDS.

PROFESSIONAL EXPERIENCE

Salesforce Marketing Cloud Implementation Architect

Confidential

Responsibilities:

Designed and developed a new implementation of Salesforce Marketing Cloud with the NM Marketing Engineering team.
Directing the migration of services from another ESP platform to SFMC, working to design the data flow through REST/SOAP APIs and ETL and design data strategy for analytics and compliance.
Working through demanding technical requirements in a rapidly changing business environment to bring innovative solutions to business challenges.

Senior Manager, Marketing Technology

Confidential

Responsibilities:

Led developer/analyst team to create solutions to the technical and business challenges related to Confidential 's ecommerce and digital marketing initiatives directly related to driving conversion and increasing customer retention with an eye to the bottom line
Contributed as a data architect/engineer and manager/team leader to create highly available, fault-tolerant marketing technology solutions
Managed vendor contracts and relationships
Gathered relevant technical and business requirements
Identified and communicated project issues / risks and presented alternatives to alleviate or resolve
Guided stakeholders through solution deployment
Built and led fluid, cross-funtional teams
Designed automations and workflows between Marketing and Service Clouds
Managed data hygiene, governance and security
Mentored and nurtured skills of junior team members
Implemented Agile methodologies in the form of a blend of SCRUM and Kanban

Email Marketing Manager

Confidential

Responsibilities:

Administered Salesforce platform to develop and manage lifecycle contact strategy for Museum Members and Nonmembers
Managed vendor contracts and Email Marketing budget
Managed email marketing communications for members and nonmembers of the Art Institute as well as internal e-communications through automations on platform and connected database
Maintained email databases of over 250K members and nonmembers combined
Managed transition to upgraded Salesforce account to create more robust combined platform for Museum and College

Email Marketing Consultant/Developer

Confidential

Responsibilities:

Developed and implemented email marketing strategies that led to an overall increase in email marketing revenue and subscriber list growth
GoTickets saw a subscriber increase of more than 88% YOY (2007-2012)
GoTickets email marketing contributed up to a record high of 29% to overall web sales
Sports Travel saw a subscriber increase of 98% YOY (2007-2012)
Sports Travel overall revenue from email marketing increased 35% in the past 12 months, having driven $670K in web sales during that time
Maintained email databases of over 1.7M subscribers combined
Migrated marketing platform from Bronto to ExactTarget (Salesforce Marketing Cloud)
Managed platform operations on ExactTarget
Tracked revenue and email KPIs (open rate, CTR, opt-outs) using both ESP reporting tools and Google Analytics

Email Marketing Coordinator

Confidential

Responsibilities:

Under direction of Email Marketing Manager, developed email marketing campaigns to increase ticket sales, develop trust and brand loyalty, averaging over $700K in monthly sales through email in 2007
Developed and Implemented customer loyalty program
Managed platform operations - Silverpop, VerticalResponse, ExactTarget (Salesforce Marketing Cloud)
Tracked revenue and email KPIs (opens, click thru, opt-outs)