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Vice President, Sales And Marketing Resume

SUMMARY

  • Consistently and repeatedly out - performs management and shareholder expectations in producing revenue.
  • Extensive experience pioneering new technologies as well as invigorating mature organizations in new or established markets.
  • Positive coach, effective builder and leader of high performing sales teams.
  • Data driven, analytical and skilled in developing repeatable processes to move prospects from early stage leads to closed, satisfied customers .
  • Deep understanding of reimbursement - both Fee for Service and Value Based Care. Known for delivering presentation before FDA advisory panel winning “OTC” clearance for a class II cardiac device. Interviewed on Fox News http://youtu.be/qAAkx3fMhlc

AREAS OF EXPERTISE:

  • Leadership
  • Business Development
  • Corporate Strategy
  • Executive Relationships
  • Sales Process Development
  • Sales Strategy
  • Key Accounts
  • Pipeline Development
  • Consulting
  • Market Expansion
  • Outsourcing
  • Partnerships
  • Financial Analysis
  • Mentoring
  • Personal Development
  • Team Building.

PROFESSIONAL EXPERIENCE

Confidential

Vice President, Sales and Marketing

Responsibilities:

  • Leveraged professional network, engaged partners to accelerate development of new products.
  • Built a sales pipeline of $2MM for next generation products among Home Health Care providers.
  • Negotiated contracts with 3 ACOs totaling $1.2MM to demonstrate cost avoidance, R.O.I. and quality improvement, enabling the first large scale deployments of new products Vitacast and Vitachek.
  • Hired and trained a team of 7 in Sales and Marketing.
  • Created positive momentum with VA Home Telehealth winning a contract extension May 2016.

Confidential, Annapolis, Maryland

Vice President - Sales

Responsibilities:

  • Grew medical sales from less than $50K in 2011 to over $450K in 2012 and $400K in Q1 and Q2 2013.
  • Closed contracts with MGH, Tufts and Sanborn Place using the ZephyrLIFE system within the facility, validating patient safety, ambulation and improved clinical outcomes. All negotiated at the C level.
  • Negotiated contracts with Johns Hopkins, Christ Hospital, Kindred Healthcare and Extendicare to deploy the ZephyrLIFE system in remote settings to impact care transitions, reduce readmissions, improve outcomes.
  • Engaged medical electronics firms with “holes” in their product offerings which aligned with Zephyr’s core competency sweet spot. Developed relationships with senior executives at these firms positioning Zephyr as a partner, investment or acquisition. Zephyr acquired by Covidien.

Confidential, Ocean, New Jersey

Vice President - Sales

Responsibilities:

  • Trained an inside sales force through strategic selling principals, enabling the closure of a highly technical opportunity with a Global Pharmaceutical Company valued at $2.8 million for a new CRO client.
  • Created the commercial strategy for startup Heartwatch, LLC.
  • Engaged KOLs in Heart Failure, refined Bioheart solution, negotiated with Yale University for pilot program.

Confidential, Wall, New Jersey

Vice President - General Manager - Founder

Responsibilities:

  • Increased revenue for 39 consecutive quarters, despite steady reimbursement cutbacks.
  • Sold company, at favorable terms, to a strategic buyer without any disruption of service to our client base.
  • Sold a key account ($400,000 annual revenue) for the company by strategically bringing credibility to the process and effectively differentiating our services.
  • Saved Company 70% ($750,000) in equipment costs by acquiring a European services provider in bankruptcy.
  • Penetrated the clinical research market and won a $250,000 contract with Yale School of Medicine.

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