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Global Marketing Director Resume

EXECUTIVE SUMMARY:

A marketing executive experienced in defining a company’s global marketing technology strategies and delivering the organizations brand objectives. A proven ability to successfully lead business and technical initiatives from strategy inception through full life - cycle development. Accustomed to managing large organizations, complex initiatives, with full management accountability for budget/resources. Experienced at creating strategic marketing plans that are aligned to the company’s business drivers, to enable the creation of a clear road map to deliver the overall business objectives.

SKILLS INVENTORY:

  • Enterprise IT Architecture
  • Portfolio Management
  • Technology Standards / Process
  • Life-Cycle Project Management
  • Application Development & Support
  • IT Compliance & Security
  • Informatics & Knowledge Management (SAS, BO, Terradata)
  • SAP Systems, Corporate Networks & Voice, Applications/D atabases
  • Advanced Technologies
  • Technology User
  • Marketing, Sales, & HRIS
  • Strategic Planning & Market Research
  • Business Case Development
  • Build / Manage Metrics Dashboard
  • Requirements & Priority Definition
  • Financial Analysis & Budgeting
  • Regulatory & Industry Compliance
  • Negotiation & Contract Administration
  • Start-ups / Mergers / Acquisitions
  • Marketing: Direct, Loyalty, Interactive
  • E-Business Development
  • Portfolio, Program, Project Management
  • Scope Development and Management
  • Work Breakdown Structure (WBS)
  • Risk Management / Mitigation
  • Communication Management
  • Resource Management
  • P & L / Budget Management
  • Vendor Selection / Management
  • Organizational Process & Design
  • Change Management & Integration
  • Consensus Building & Motivation
  • Role Definition & Clarification
  • Knowledge Transfer & Coaching
  • Policy / Procedure Development
  • Leadership Coaching

TECHNICAL SKILLS:

  • Life Cycle Project Management
  • Compliance & Security
  • Disaster Recovery: Plan/Execution
  • Methodologies: Rational RUP - Use Case, Iterative, RAD/JAD, Agile
  • SharePoint/Drupal/Day Content Management
  • Application Change Management
  • Services Desk Process/Procedure
  • Client Centric Management
  • Focus Groups / Labs
  • Market Research, Segmentation
  • Test Market Research

PROFESSIONAL EXPERIENCE:

Global Marketing Director

Confidential

Responsibilities:

  • Delivered an integrated experience planning discipline for traditional & digital brand Marketing planning.
  • Created the global digital brand platform that provides a common marketing framework for digital brand/campaign management & CRM.
  • Identified, Created, and Developed brand partnerships with Confidential.
  • Reached a marketing alliance with Confidential giving us the exclusive right to develop and market breakfast foods based on a range of new and old Confidential characters.
  • Developed POP Tarts brand alliance with Scholastic news to in corporate a multi channel marketing campaign.
  • Created marketing/technology strategies for Social, Mobile, Multi-Market Publishing, Digital Analytics, and Digital Buzz Listening Platforms.
  • Developed Confidential corporate site strategy, leading to a global alignment for this Master Brand.
  • Currently leading Confidential 's first-ever Global Experiential Marketing Promotion
  • Hired and managed four major vendors for outsourcing services/consulting services
  • Direct role in delivering the Enterprise Information Mgmt. strategy for transforming business data into insights across the Confidential group and corporate support systems.
  • This simplified our systems infrastructure from over 300 separate systems of record into one.
  • The strategic planning created a “Road Map” to realize the creation of our Consumer Data Strategies.
  • Worked closely with senior executives to develop viable marketing and business development strategies/plans.
  • Managed advertising, direct mail campaigns, collateral production, and all other marketing functions.
  • Responsible for conducting market research, competitive intelligence, pricing, new product launch and marketing communications projects.
  • Allocated the appropriate level of resources across 104 countries to support the day to day business operations, reducing the contractor spend by 20%.
  • Implemented portfolio management and the project management discipline across the regions & franchises that resulting in a 75% increase KPI based delivery.

Senior Digital Marketing Manager

Confidential

Responsibilities:

  • Built global Internet consumer-facing software applications and services using .NET Frameworks 2.0/3.0, for consumer-facing Internet application that produced over 5 million in savings
  • Created the global digital architecture group that covered the all five layers of architecture for all operating companies.
  • Developed reporting and management infrastructure to manage our business partners, senior level clients, and vendors in relation to project and support status.
  • Built the first program and project management methodologies, Program/Project Management Offices, Project Portfolio Management solutions, toolkits,, mentoring, coaching and quality reviews for the company
  • Effective management of over 125 programs & projects concurrently.
  • Led the implementation of SAP CRM for the international operating units.
  • Hired and managed Confidential for this implementation.

Manager of Technology

Confidential

Responsibilities:

  • Directed the development, execution, and maintenance of numerous global interactive & ecommerce websites.
  • Worked with clients to define the brand strategy, organization of information, site maps, and support as it related to the target audiences’ experience.
  • Automated the Marlboro Miles continuity program into horizontal loyalty card based program across 800,000 partner venues.
  • Improved & consolidated our IT sourcing strategy to be able to execute over 50% percent of our project delivery through external capability.
  • Worked to define contractual terms and key performance metrics.
  • Delivered the Enterprise Information Mgmt. strategy for transforming business data into insights across the Confidential group and corporate support systems.million.

Technology Manager

Confidential

Responsibilities:

  • Built the eBusiness strategy for the enterprise.
  • Developed the technical & organizational capability to support over 30 million dollars a day in business transactions.
  • Created the corporate website & the first CRM program.
  • This implementation involved SAP for field sales, call center, customer contact, supporting 20,000,000 records initially which grew to 60,000,000 records.

Co-founder & Vice President of Technology

Confidential

Responsibilities:

  • Supervised seven managers and Confidential staff of 41 and 31 contracted consultants, which included project managers, systems analysts, and software developers.
  • Responsible for communicating the technical aspects of the business to investors, business/IT conferences and shareholders.
  • Managed systems development, deployment and operations for all internal and outsourced projects within approved budgets.
  • Implemented the design and development of advanced technology solutions and built quality assurance into the software solutions.
  • Designed, managed, tested and deployed four software applications
  • Responsible for current and future technology platform and architecture choices, including hardware and commercial software code integration.
  • Responsible for the entire development resource strategy and for its coordination with the demands of quality and opportunity timing emanating from the market.
  • Planed and directed all investigations and negotiations pertaining to technical aspects, mergers, joint ventures, patents, business acquisitions, or sales of a major assets.

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