EXECUTIVE SUMMARY:

A marketing executive experienced in defining a company’s global marketing technology strategies and delivering the organizations brand objectives. A proven ability to successfully lead business and technical initiatives from strategy inception through full life - cycle development. Accustomed to managing large organizations, complex initiatives, with full management accountability for budget/resources. Experienced at creating strategic marketing plans that are aligned to the company’s business drivers, to enable the creation of a clear road map to deliver the overall business objectives.

SKILLS INVENTORY:

• Enterprise IT Architecture
• Portfolio Management
• Technology Standards / Process
• Life-Cycle Project Management
• Application Development & Support
• IT Compliance & Security
• Informatics & Knowledge Management (SAS, BO, Terradata)
• SAP Systems, Corporate Networks & Voice, Applications/D atabases
• Advanced Technologies
• Technology User
• Marketing, Sales, & HRIS
• Strategic Planning & Market Research
• Business Case Development
• Build / Manage Metrics Dashboard
• Requirements & Priority Definition
• Financial Analysis & Budgeting
• Regulatory & Industry Compliance
• Negotiation & Contract Administration
• Start-ups / Mergers / Acquisitions
• Marketing: Direct, Loyalty, Interactive
• E-Business Development
• Portfolio, Program, Project Management
• Scope Development and Management
• Work Breakdown Structure (WBS)
• Risk Management / Mitigation
• Communication Management
• Resource Management
• P & L / Budget Management
• Vendor Selection / Management
• Organizational Process & Design
• Change Management & Integration
• Consensus Building & Motivation
• Role Definition & Clarification
• Knowledge Transfer & Coaching
• Policy / Procedure Development
• Leadership Coaching

TECHNICAL SKILLS:

• Life Cycle Project Management
• Compliance & Security
• Disaster Recovery: Plan/Execution
• Methodologies: Rational RUP - Use Case, Iterative, RAD/JAD, Agile
• SharePoint/Drupal/Day Content Management
• Application Change Management
• Services Desk Process/Procedure
• Client Centric Management
• Focus Groups / Labs
• Market Research, Segmentation
• Test Market Research

PROFESSIONAL EXPERIENCE:

Global Marketing Director

Confidential

Responsibilities:

• Delivered an integrated experience planning discipline for traditional & digital brand Marketing planning.
• Created the global digital brand platform that provides a common marketing framework for digital brand/campaign management & CRM.
• Identified, Created, and Developed brand partnerships with Confidential.
• Reached a marketing alliance with Confidential giving us the exclusive right to develop and market breakfast foods based on a range of new and old Confidential characters.
• Developed POP Tarts brand alliance with Scholastic news to in corporate a multi channel marketing campaign.
• Created marketing/technology strategies for Social, Mobile, Multi-Market Publishing, Digital Analytics, and Digital Buzz Listening Platforms.
• Developed Confidential corporate site strategy, leading to a global alignment for this Master Brand.
• Currently leading Confidential 's first-ever Global Experiential Marketing Promotion
• Hired and managed four major vendors for outsourcing services/consulting services
• Direct role in delivering the Enterprise Information Mgmt. strategy for transforming business data into insights across the Confidential group and corporate support systems.
• This simplified our systems infrastructure from over 300 separate systems of record into one.
• The strategic planning created a “Road Map” to realize the creation of our Consumer Data Strategies.
• Worked closely with senior executives to develop viable marketing and business development strategies/plans.
• Managed advertising, direct mail campaigns, collateral production, and all other marketing functions.
• Responsible for conducting market research, competitive intelligence, pricing, new product launch and marketing communications projects.
• Allocated the appropriate level of resources across 104 countries to support the day to day business operations, reducing the contractor spend by 20%.
• Implemented portfolio management and the project management discipline across the regions & franchises that resulting in a 75% increase KPI based delivery.

Senior Digital Marketing Manager

Confidential

Responsibilities:

• Built global Internet consumer-facing software applications and services using .NET Frameworks 2.0/3.0, for consumer-facing Internet application that produced over 5 million in savings
• Created the global digital architecture group that covered the all five layers of architecture for all operating companies.
• Developed reporting and management infrastructure to manage our business partners, senior level clients, and vendors in relation to project and support status.
• Built the first program and project management methodologies, Program/Project Management Offices, Project Portfolio Management solutions, toolkits,, mentoring, coaching and quality reviews for the company
• Effective management of over 125 programs & projects concurrently.
• Led the implementation of SAP CRM for the international operating units.
• Hired and managed Confidential for this implementation.

Manager of Technology

Confidential

Responsibilities:

• Directed the development, execution, and maintenance of numerous global interactive & ecommerce websites.
• Worked with clients to define the brand strategy, organization of information, site maps, and support as it related to the target audiences’ experience.
• Automated the Marlboro Miles continuity program into horizontal loyalty card based program across 800,000 partner venues.
• Improved & consolidated our IT sourcing strategy to be able to execute over 50% percent of our project delivery through external capability.
• Worked to define contractual terms and key performance metrics.
• Delivered the Enterprise Information Mgmt. strategy for transforming business data into insights across the Confidential group and corporate support systems.million.

Technology Manager

Confidential

Responsibilities:

• Built the eBusiness strategy for the enterprise.
• Developed the technical & organizational capability to support over 30 million dollars a day in business transactions.
• Created the corporate website & the first CRM program.
• This implementation involved SAP for field sales, call center, customer contact, supporting 20,000,000 records initially which grew to 60,000,000 records.

Co-founder & Vice President of Technology

Confidential

Responsibilities:

• Supervised seven managers and Confidential staff of 41 and 31 contracted consultants, which included project managers, systems analysts, and software developers.
• Responsible for communicating the technical aspects of the business to investors, business/IT conferences and shareholders.
• Managed systems development, deployment and operations for all internal and outsourced projects within approved budgets.
• Implemented the design and development of advanced technology solutions and built quality assurance into the software solutions.
• Designed, managed, tested and deployed four software applications
• Responsible for current and future technology platform and architecture choices, including hardware and commercial software code integration.
• Responsible for the entire development resource strategy and for its coordination with the demands of quality and opportunity timing emanating from the market.
• Planed and directed all investigations and negotiations pertaining to technical aspects, mergers, joint ventures, patents, business acquisitions, or sales of a major assets.