SUMMARY

• Drive product and technology roadmaps with focus on ecommerce and marketing to drive user and customer growth
• Emphasize the importance of quality data architecture as the foundation for digital and business growth across web and mobile
• Transformation change agent having led multiple, high value digital/technology - first tech stack migrations
• Organize and scale teams and programs around data and shared insights that align with established business KPIs
• Ability to understand and leverage emerging technologies and third-party SaaS offerings
• Foster a lean start-up culture focused around empowerment, collaboration and career development
• Cross-vertical leadership and experience at premier commerce/luxury ( Confidential ’s), publishing ( Confidential ), sports/entertainment/media (MSG) and legal marketing (LexisNexis) organizations

TECHNICAL SKILLS

Product Management: Scrum Framework, Agile Methodology, JIRA, Confluence, MS Project, AtTask

E-Commerce: Slatwall, Magento, Ticketmaster

Social APIs: Gigya, Disqus, Facebook, LinkedIn

Data / Identity Infrastructure: Segment, Tealium, auth0, Janrain, Gigya

Analytics: WebTrends, Adobe Analytics / Omniture, Chartbeat, SimpleReach, Google Analytics, Amplitude, Mixpanel, Pendo, Google Search Console

Marketing: Zaius, Marketo, Intercom, Percolate, Optimizely, Conductor, BrightEdge, Freshworks, Algolia, Spot.IM, Adobe Marketing Cloud

Content Management (CMS): Wordpress, Brightspot, Adobe Experience Manager

Languages: Basic, Visual Basic, C, C++, Pascal, MASM, SQL, HTML, Java/JavaScript

Design: Adobe Photoshop, Adobe InDesign, Quark Xpress

PROFESSIONAL EXPERIENCE

Assistant Vice President

Confidential

Responsibilities:

• Provide vision and oversight in instituting enterprise Consumer Data Platform (CDP) and realignment to new centrally governed and managed data architecture / ecosystem alignment
• Shift culture from anecdotal to insightful by pivoting to data-driven decision making and product testing
• Establish digital KPIs and lead web and marketing growth stack re-platforming and iterative product development with focus around on- and off-domain search, performance, commerce and marketing conversion
• Partner with marketing and editorial teams to establish best practices training, research and planning content marketing and product development
• Inform long-term web and native mobile feature and technology roadmaps
• Manage vendor (SaaS and engineering/product teams) and related budgets

Member (Volunteer), Big Data Advisory Council

Confidential

Responsibilities:

• Preserving and enhancing the reputation and quality of the School through strategic review of Rutgers’s credit and noncredit offerings to the community, as well as helping to build value to the business community
• Leverage business experience to Rutgers faculty and students through occasional classroom visits, forums and conferences, the creation of internship opportunities at your company, and input on programs
• Promoting the School’s goal of linking industry with academia to help ensure our work is relevant and benefits the business community

Director, Product Development

Confidential

Responsibilities:

• Manage core templated experiences across the traditional web/.com, native and AMP / PWA derivatives
• Lead strategy around consumer engagement, revenue optimization and consumer identity management/insights
• Partner with sales/advertising and partnerships to discover new and optimize existing revenue and sponsorship opportunities
• Coordinate the production and launch of all marquee lists
• Provide stewardship over the Confidential branding and digital presence by introducing and managing enterprise interactive style-guide
• Evangelize agile methodology, sprint planning and continuous integration in support of iterative development and a/b testing
• Partner with UX and UI leads to outline key product objectives, define personas and user stories and lead conceptual wireframe to prototype efforts

Director, Product Operations

Confidential

Responsibilities:

• Strategic lead on discovery, proposal, architecture and development around a new enterprise level, end-to-end consumer engagement and business operations technology stack
• Direct oversight of all digital products and platforms on legacy systems (29+ websites, 4+ native applications and related integrations)
• Planned and managed operating and capital budgets
• Led internalization and hiring of engineer, dev ops and product resources
• Led and supported production-ready prototyping efforts in partnership with outside product agency partners in support of product and platform migration leading to exponential (2-4x) web/digital audience growth and conversions
• Developed integrated e-commerce/ticketing experience