SUMMARY:

• Marketing Technology leader with fifteen plus of experience leading delivery of Marketing, Personalization and Loyalty programs at major Retail and E - commerce organizations
• Launched Personalization and Loyalty programs at Confidential . Initiated Implementation of Action IQ Customer Data Platform (CDP)
• Launched Revamped Loyalty program, Personalization at Confidential . Implemented Adobe Campaign segmentation tool to enable cross-channel marketing campaigns
• Launched Marketing automation platform, Customer data management platform, Customer/Household probabilistic and deterministic matching at Confidential
• Extensive experience with customer communication platforms across email, app push, social, affiliate channels
• Passion for building distributed teams, proven track record of leading top priority programs in a fast-paced, high growth, high complexity environment
• Hands-on leadership to lead the full product development lifecycle from ideation to implementation and implement programs to deliver business value in timely manner
• Experience with Data Platforms, Data Lake, Customer data warehouse, Microservices, Cloud platforms
• Ability to communicate clearly to everyone from Executives, cross functional teams, business partners. Make informed decisions, takes smart risks and effective at influencing all levels of stakeholders
• Equally comfortable and experienced in strategic planning and tactical execution
• Passion for coaching teams, leadership development, technology solutions and issue resolutions

EXPERIENCE:

Digital Marketing Technology Manager

Confidential

Responsibilities:

• Partner with Marketing business stakeholders to develop the Marketing roadmap
• Drive Marketing roadmap execution in collaboration with various business units and cross-functional technology teams
• Own the Technical solutions, development execution to deliver the roadmap
• Work with business partners for requirement gathering, epic/story writing, backlog grooming, iterative development
• Lead the team of developers, systems analysts, testers to deliver the roadmap and operational stability.
• Led Confidential to begin the Loyalty and Personalization journey across Mobile App push (iOS and Android), Email, Website platforms
• Lead enterprise wide customer data privacy initiative - CCPA compliance and beyond
• Worked on major marketing initiative to have Customer Data Platform to meet future data driven, near real time personalization and omni channel needs
• Lead team of engineers to build solutions using Microservices (Spring Boot, Postgres database), Talend Integration tool on Google Cloud Platform
• Experience with SalesForce Marketing Cloud, Airship (Mobile App notifications), Bluecore, ActionIQ CDP

Technical Program Manager

Confidential

Responsibilities:

• Launched new revamped Loyalty program with feature rich customer offerings to drive engagement and increase site conversion
• Executed the Personalization program to bring personalized experiences throughout the client’s cross-channel journey using client’s information and preferences
• Launched promotion engine to create centralized place to orchestrate Omni Channel promo offerings. Integrated Promotion engine to Adobe Campaign platform for Personalized offerings across channel
• Part of Personalization program, worked on RFP to select the Marketing platform product and implementation partner for implementing the customized product solution per business needs
• Partnered with multiple vendors, Product, Business and Engineering teams to deliver the new platform (Adobe Campaign) meeting the timeline, scope and budget
• For building promotion engine, led team of engineers to build microservices using Spring Boot, Cassandra. Integration using Kafka to BigData platform, API integration with Oracle ATG Commerce platform, Oracle Xstore POS application and Loyalty platform
• For Loyalty program, lead development on Oracle ATG Commerce platform, Front end website and Mobile App changes, backend Java based applications, webMethods Integration tool
• Work with Business, Product, Engineering, Business Operations, Vendor partners for project delivery meeting the timeline, scope and budget. Manage the inter-program and intra-program dependencies
• Managed multiple vendors from small starts ups to big corporations
• Played role of scrum master with leading daily standups with the cross-functional team, bug triage and providing direction and support on team’s daily activities
• Run weekly status meetings with leadership and stakeholders. Vendor alignment meetings to ensure dependencies, ownership, milestones are clear and have objective communication strategy
• Pro-active approach to risk mitigation - ensures team is evaluating possible issues, impacts, have mitigation plans, ensure leadership team is aware of the challenges
• Built and refined Agile best practices, led productivity improvements implementing Agile sprint process
• Led effort to bring transparency in the team by following project processes and bringing out the exceptions to the appropriate forums

Technology Manager/Senior Consultant

Confidential

Responsibilities:

• Led team of developers working on Ab-initio ETL tool, iSeries systems, Teradata, Microstrategy Reporting and Unix based applications
• Managed multiple business critical applications in 24 *7 SLA based support environment. Production support activities involved working with business partners in understanding issues, prioritizing, assigning work to team members, and work with them to resolve the issues to business satisfaction
• Worked closely with business team to identify, implement business, operational process improvements to reduce costs and turnaround time. Identified opportunities for automation, created different metrics to monitor and improve efficiencies
• Subject Matter Expertise for number of Marketing applications. Managed, coached resources to create positive team environment. Created training opportunities to further improve resources skill set
• Build Knowledge repository of our applications to share the knowledge and improve the on-boarding of new resources. Established communication templates, procedures for production support issue