Senior Manager, Multimedia Marketing Resume Bridgewater, NJ - Hire IT People

SUMMARY:l

Bringing Together Technologies That Power Exciting Digital Campaigns
Visionary leader with experience supporting diverse industry omni - channel efforts through best-in-class web, email, and social media execution with a strong emphasis on cohesive branding and customer experiences.
Conceptualizes, develops, and executes campaigns building memorable brands.
Excels at multitasking in challenging environments with service-oriented attention to detail.
Forward-thinker and exceptional planner, continually learning and adapting to new technologies and best practices, while applying to work in a pragmatic way to meet business goals.
Effectively presents information verbally and visually to wide range of audiences.

EXPERTISE IN:

Digital Marketing Strategy & Best Practices
Web Design & Development
Social Media
Graphic Design
Content Management Systems
Email & Newsletter Marketing
Digital Asset Management
Blogging

TECHNICAL SKILLS:

Applications / Software as a Service: Bazaarvoice, Pricespider, WebDAM Digital Asset Manager (DAM), Sitecore CMS, AirTable, Google Analytics, Wyng, Microsoft TFS, Azure DevOps, Jira, Workfront, Sitecore CMS, InRiver Product Information Manager (PIM)

Web Design & Development: HTML, CSS, JavaScript, jQuery, PHP, WordPress CMS, Ecommerce, Web Management, Web Mastering, UX/UI Design, Search Engine Optimization, Google Analytics

Graphic Design and Layout: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Premiere Pro, Adobe Rush, Adobe XD, Photography

PROFESSIONAL EXPERIENCE:

Confidential, Bridgewater, NJ

Senior Manager, Multimedia Marketing

Responsibilities:

Led team of 3 direct reports with strong focus on talent development.
Provided direction to align digital initiatives and content marketing to business objectives.
Drove execution of social media presence, blogging, influencer / ambassador relationships, web, and product data management.
Oversaw design, development, and management of webpages, communications tools, and other digital platforms.
Compiled and distributed monthly digital analytics reports and trending data.
Handled data initiatives to enhance end-users’ experiences.
Formed Multimedia Marketing group within business unit, bringing web, social, and email strategy and execution in-house, reducing agency dependency, and minimizing IT development tasks.
Constructed in-house photography lab, decreasing external spend on photo shoots and other assets, saving business ~$40K first year.
Standardized email style guide and templates for emails, allowing for 33% faster email design and development turnaround.

Manager, Web and Digital Content

Confidential

Responsibilities:

Executed creation of content for digital properties, including product detail pages, webpages, and microsites.
Owned all aspects of content management system (CMS), product data, and related specifications.
Managed email activities, including lifecycle emails, ad-hoc, and newsletters to drive email acquisition initiatives.
Led company to begin creating mobile and SEO friendly microsites and landing pages for all new product launches preventing penalization from Google for non-compliance.
Accelerated digital campaigns time to market by becoming only non-IT member allowed to work in IT development environment to code webpages.
Spearheaded Bazaarvoice 2.0 (Ratings & Reviews platform) implementation and additional add-on services (spotlights, curations, and Q&A components), which lead to first page Google ranking for all product and non-product pages.
Migrated ~575 product Confidential ’s into Product Information Management (PIM) and additional 80 pages and 5 microsites into Sitecore CMS system, enabling company to launch newly redesigned website.
Developed and launched various sweepstakes for engagement, email collection, and collection of user-generated content, collecting 400K+ entries and 50K+ unique new prospects.
Tested and improved email efforts through A/B testing of layouts, subject lines, body copy, and more, improving open rates by average of 8% and click-through rate by 4%.
Designed and created all materials distributed to customers, including spec-sheets, brochures, and catalogs. Enabled team to deliver creative content for web display ads.
Reduced average design project turnaround time by 50% through implementation of new design iteration process.
Revitalized POP displays (merchandising creative, i.e., displays, end caps, etc.) for brick and mortar stores, including Staples and Costco, creating a refreshed look and feel for new products.

Confidential, Marlboro, NJ

Freelance Contractor

Responsibilities:

Operated as freelance contractor providing various digital services to startup businesses and independent music artists.
Created full branding from bottom - up for companies starting respective firms.
Designed logos, created print collateral, and developed websites.
Set up social media channels and consulted on channel strategies.
Launched 25+ brands, driving revenue goals, and business pipeline.

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Senior Manager, Multimedia Marketing Resume

Bridgewater, NJ

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