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Senior Manager, Multimedia Marketing Resume

Bridgewater, NJ

SUMMARY:l

  • Bringing Together Technologies That Power Exciting Digital Campaigns
  • Visionary leader with experience supporting diverse industry omni - channel efforts through best-in-class web, email, and social media execution with a strong emphasis on cohesive branding and customer experiences.
  • Conceptualizes, develops, and executes campaigns building memorable brands.
  • Excels at multitasking in challenging environments with service-oriented attention to detail.
  • Forward-thinker and exceptional planner, continually learning and adapting to new technologies and best practices, while applying to work in a pragmatic way to meet business goals.
  • Effectively presents information verbally and visually to wide range of audiences.

EXPERTISE IN:

  • Digital Marketing Strategy & Best Practices
  • Web Design & Development
  • Social Media
  • Graphic Design
  • Content Management Systems
  • Email & Newsletter Marketing
  • Digital Asset Management
  • Blogging

TECHNICAL SKILLS:

Applications / Software as a Service: Bazaarvoice, Pricespider, WebDAM Digital Asset Manager (DAM), Sitecore CMS, AirTable, Google Analytics, Wyng, Microsoft TFS, Azure DevOps, Jira, Workfront, Sitecore CMS, InRiver Product Information Manager (PIM)

Web Design & Development: HTML, CSS, JavaScript, jQuery, PHP, WordPress CMS, Ecommerce, Web Management, Web Mastering, UX/UI Design, Search Engine Optimization, Google Analytics

Graphic Design and Layout: Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Lightroom, Adobe Premiere Pro, Adobe Rush, Adobe XD, Photography

PROFESSIONAL EXPERIENCE:

Confidential, Bridgewater, NJ

Senior Manager, Multimedia Marketing

Responsibilities:

  • Led team of 3 direct reports with strong focus on talent development.
  • Provided direction to align digital initiatives and content marketing to business objectives.
  • Drove execution of social media presence, blogging, influencer / ambassador relationships, web, and product data management.
  • Oversaw design, development, and management of webpages, communications tools, and other digital platforms.
  • Compiled and distributed monthly digital analytics reports and trending data.
  • Handled data initiatives to enhance end-users’ experiences.
  • Formed Multimedia Marketing group within business unit, bringing web, social, and email strategy and execution in-house, reducing agency dependency, and minimizing IT development tasks.
  • Constructed in-house photography lab, decreasing external spend on photo shoots and other assets, saving business ~$40K first year.
  • Standardized email style guide and templates for emails, allowing for 33% faster email design and development turnaround.

Manager, Web and Digital Content

Confidential

Responsibilities:

  • Executed creation of content for digital properties, including product detail pages, webpages, and microsites.
  • Owned all aspects of content management system (CMS), product data, and related specifications.
  • Managed email activities, including lifecycle emails, ad-hoc, and newsletters to drive email acquisition initiatives.
  • Led company to begin creating mobile and SEO friendly microsites and landing pages for all new product launches preventing penalization from Google for non-compliance.
  • Accelerated digital campaigns time to market by becoming only non-IT member allowed to work in IT development environment to code webpages.
  • Spearheaded Bazaarvoice 2.0 (Ratings & Reviews platform) implementation and additional add-on services (spotlights, curations, and Q&A components), which lead to first page Google ranking for all product and non-product pages.
  • Migrated ~575 product Confidential ’s into Product Information Management (PIM) and additional 80 pages and 5 microsites into Sitecore CMS system, enabling company to launch newly redesigned website.
  • Developed and launched various sweepstakes for engagement, email collection, and collection of user-generated content, collecting 400K+ entries and 50K+ unique new prospects.
  • Tested and improved email efforts through A/B testing of layouts, subject lines, body copy, and more, improving open rates by average of 8% and click-through rate by 4%.
  • Designed and created all materials distributed to customers, including spec-sheets, brochures, and catalogs. Enabled team to deliver creative content for web display ads.
  • Reduced average design project turnaround time by 50% through implementation of new design iteration process.
  • Revitalized POP displays (merchandising creative, i.e., displays, end caps, etc.) for brick and mortar stores, including Staples and Costco, creating a refreshed look and feel for new products.

Confidential, Marlboro, NJ

Freelance Contractor

Responsibilities:

  • Operated as freelance contractor providing various digital services to startup businesses and independent music artists.
  • Created full branding from bottom - up for companies starting respective firms.
  • Designed logos, created print collateral, and developed websites.
  • Set up social media channels and consulted on channel strategies.
  • Launched 25+ brands, driving revenue goals, and business pipeline.

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