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Technical Architect Resume

PROFESSIONAL SUMMARY:

Result focused and self - motivated professional with 19 years of experience in Software Consulting with last 12 years focused on cloud technologies like Salesforce.com (Sales cloud, service cloud, marketing cloud, Einstein analytics, lightening etc), Workday, as Sr. Architect.

WORK EXPERIENCE:

Confidential

Technical Architect

Responsibilities:

  • Implement Salesforce marketing cloud enterprise edition (Exact Target/Marketing Cloud) for high volume sends
  • SFMC account setup of SAP, sender profile, delivery profile, IP Warming etc.
  • Architect, design and configure Journey Builder, Automation Studio, Query Activity, Reply Mail Management (RMM), Data Extension, Contact Model etc
  • Identify customer journey needs and map into Journey builder in Marketing cloud
  • Setup integration architecture using Marketing cloud to orchestra marketing data from various sources like Oracle/Salesforce/Third-Party systems/CRM etc.
  • Provide Ampscript support for Email content and Cloud Page/Landing Page
  • Setup integration between different Salesforce products like Einstein with marketing cloud etc.
  • Leverage DMP (Audience Studio) to merge data from different sources
  • Create segments using DMP data and use them in Journey
  • Design the functional Journey and build them in Marketing cloud
  • Integrate with Salesforce using Marketing cloud connector
  • Leverage Automation studio for ETL purposes in Marketing cloud
  • Setup security in marketing cloud
  • Leverage Heroku with Salesforce connect and postgress
  • Provide testing support for Email sends
  • Architecture of lead captures functionality using cloud pages/smart capture/data extension etc.
  • Architect and develop integration between Salesforce and Marketing Cloud using web service calls (Marketing Cloud APIs)
  • Integrate Salesforce with Marketing cloud using Salesforce Marketing Cloud Connect integration
  • Troubleshoot issues with Marketing cloud
  • Architect and design community development using Lightning Web Components, Lightning Aura Components, Visualforce etc
  • Architect and facilitate release management strategy
  • Architect Salesforce Sales and Service cloud enhancement with implementation of new features and integration
  • Act as subject matter expert on the Salesforce
  • Facilitate requirements capture and transformation to technical implementation
  • Develop various re-useable features for Salesforce and Salesforce Community
  • Help resolve production issues
  • Train developers and other team members

Confidential

Architect

Responsibilities:

  • Implement Salesforce marketing cloud enterprise edition (Exact Target/Marketing Cloud) using multi-BU setup.
  • Architecture of lead captures functionality using cloud pages/smart capture/data extension etc.
  • Architect and develop integration between Salesforce and Marketing Cloud using web service calls (Marketing Cloud APIs)
  • Integrate Salesforce with Marketing cloud using Salesforce Marketing Cloud Connect integration
  • Leverage Social Studio for campaigns
  • Design integration between Salesforce and Mulesoft
  • Architect, design and configure Journey Builder, Automation Studio, Query Activity, Reply Mail Management (RMM), Data Extension, Contact Model etc
  • Marketing Cloud API based integration of Journey and Trigger sends
  • Configure Pixel from Audience Builder (Salesforce DMP)
  • Architect and model subscriber preference management in Salesforce CRM using VF Page/Lightning component
  • Create reports in Tableau for data visualization
  • Work on Tableau integrations
  • Leverage Microservices for integration
  • Write SQL activities for ETL operation in Automation Studio
  • Administration setup of the Role, Role Hierarchy, Multiple Business Unit, User assignment etc.
  • Enable Einstein Engagement Scoring and use scoring to segment audience in journey
  • Implement Ad Studio (Advertisement Studio) for Facebook campaigns
  • Integrate with SAS and AI tool for campaign insights
  • Use Salesforce Sync Data Extensions for Salesforce (Sales and Service cloud) data for Campaigns
  • SFMC account setup of SAP, sender profile, delivery profile, IP Warming etc.
  • Data management in Salesforce Marketing Cloud and Sales/Service cloud
  • Integrate Adobe Experience Manager
  • Provide Ampscript for Email content and Cloud Page/Landing Page
  • Configure Cloud pages for subscriber management and Landing Page
  • Create custom report from SFMC data using data extensions and data views
  • Use SFMC data views for logic and sending emails
  • Setup trigger send definition in Salesforce CRM using Marketing Cloud Connector
  • Implement survey integration between Sales cloud and Marketing cloud
  • Architect and design community development using Lightning Web Components and Lightning Aura Components
  • Leverage Salesforce-DX/Bit bucket for development
  • Develop various re-useable lightning web component and aura components for Salesforce and Salesforce Community
  • Research and develop workaround solutions for Lightning Web Component limitations
  • Integrate features developed using Visualforce pages, Lightning Aura Components, and lightning web component
  • Help debug the features built using Salesforce artifacts
  • Management of source code repository and deployment to scratch orgs using SFDX
  • Architect Salesforce Sales and Service cloud enhancement with implementation of new features and integration
  • Salesforce CPQ enhancement to Quote and Order process
  • Design and develop integrations with different web services and survey tools using SOAP and REST APIs
  • Create/Update Apex Triggers/Apex Classes, Batches/Schedulers/Integrations/Salesforce configurations etc
  • Perform Salesforce configuration activities like Security setup/workflows/process builder/objects/field/page layouts/profiles/permission sets etc
  • Deployment to various environments using ANT scripts

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