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Ecommerce Manager Resume

PROFESSIONAL EXPERIENCE

ECommerce Manager

Confidential

Responsibilities:

  • Manage the strategy and sales plan for a global Health, Wellness and Beauty eCommerce site, shipping to 60+ countries and over 1M customers in 8 languages.
  • Created a testing culture to grow sales by identifying, onboarding and managing A/B testing, Analytics and Affiliate programs and onboarding a Segmentation and Personalization program
  • Direct the pricing strategy for over 3,000 proprietary and 3rd party products so each has country specific pricing for over 60 countries
  • Manage the global Email Marketing program, defining the segmentation and communication strategy for 1M+ consumers; oversee the analysis and reporting of all email campaigns
  • Define and maintain sitewide and category promotional calendars, working cross functionally to ensure enterprise objectives and marketing initiatives are captured, aligned and executed accurately; manage the measurement and reporting of campaigns and site metrics
  • Developing a testing culture to normalize data driven decisions for the optimization of our current platform as well as the implementation of a complete re - platform simultaneously; onboarded SiteSpect for A/B testing and manage the testing plan, execution, iterating and reporting of the A/B testing program
  • Initiated and developed the first global Affiliate Marketing program for Biovea.com in partnership with Commission Junction; guided strategic partnerships and marketing plans to grow new customer acquisition and existing customer retention, resulting in the Affiliate channel becoming our best converting marketing channel by over 60% compared to our previous best converting channel
  • Strategically add 3rd party product to the online assortment to ensure Biovea.com offers a wide breadth of assortment, newness and a competitive offering; partner with the Product Development and Purchasing teams to identify products to develop within our own 18 brand assortment, while also managing end of life and aged inventory for all existing products.
  • Manage the product set up, content, display and merchandising strategy of all products on Biovea.com
  • Manage the eCommerce team directly and Marketing strategists with dotted lines

Confidential

Associate Buyer

Responsibilities:

  • Exceeded the 2016 multi-million-dollar sales plan by 36% by strategically implementing assortment, site real estate and a strong pricing and promotional plan
  • Managed and purchased the online assortment for the Specialty division (~5k products) maximizing sales and margin
  • Partnered with Digital Marketing, Site Real Estate, CRM/Email, Digital Display & Social Media teams to set the Specialty division marketing messages, ensuring cohesive messaging across channels
  • Partnered with Supply Chain to forecast inventory and ensure stock for promos
  • Partnered with IT to develop and execute a systematic MAP policy adherence
  • Managed the Merchandising & Promotional backend responsibilities for exiting the existing platform (eBay/Radial) and launching a new platform (Demandware)
  • Researched, engaged, procured and onboarded new vendors/brands
  • Negotiated product costs and terms for all new products and vendors selected
  • Partnered with Supply Chain to transition vendors to new 3rd party warehouse and drop ship provider
  • Managed the Web Content Administrator for the Specialty category
  • Partnered with Customer Service to resolve issues and ensure customer satisfaction

Merchandise Manager

Confidential

Responsibilities:

  • Managed online assortment, including site merchandising, taxonomy, custom assortments, and category/product information via a PIM and backend administrative eBay/Radial platform tool
  • Developed and executed the strategy for taxonomy and category optimization to analyze data, market and competition trends and to identify new opportunities
  • Created Digital Marketing process aligning messaging across all marketing channels and optimizing landing experience
  • Planned, tested and executed a major platform upgrade; selected to travel to eBay Enterprises, with Senior Leaders, to configure the new platform leading to a successful launch and improved site capabilities and allowing the team to beat revenue the plan by over 25% post launch
  • Partnered with Merchandise Presentation and IT to design, implement and test a Product Information Management (PIM) tool that successfully houses and drives all product and taxonomic information on petsmart.com
  • Executed all promotions for petsmart.com via the backend administrative platform tool, while collaborating with CRM, Digital Real Estate, Marketing & Creative teams ensuring promotional alignment across channels
  • Managed relationships with merchandising vendors providing Ratings & Reviews and Product Recommendations

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