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Senior Digital Operations Manager Resume

Ridgefield Park, NJ

PROFESSIONAL SUMMARY:

Results - oriented and top & bottom-line focused manager, who sets aggressive goals, thrives on challenges, takes decisive action and makes the necessary changes to build, achieve and sustain revenue growth and profits through a team of talented professionals committed to the company’s vision, values and mission. Revenue & profit driven manager with more than 8 years of leadership and cross functional management expertise gained from positions of increasing responsibility who is known for delivering sustainable results in revenue growth, operating efficiency and improved profit performance. Establish and drive an industry leading ecommerce merchandising strategy for a multi-category, SKU-intensive product assortment that maximizes EBITDA and exceeds financial goals.

SKILL:

  • Demonstrates a working knowledge of all available information sources including methodology and relevance
  • Demonstrates the knowledge and application of Category Management processes and theories of delivering value - added category and shopper solutions
  • Demands high energy, assertive leadership skills, an aptitude to resolve complex problems, understand market dynamics and employ strong decision making skills
  • Demonstrated ability with information-based selling tools
  • Effectively plans and manages major business projects and activities that directly support key unit goals
  • Demonstrated financial and business planning skills
  • Gathers, understands and leverages trade marketing legislation in order to justify the use of our current programs and improve the overall competitiveness of our customer programs
  • Digital marketing/eCommerce experience with 5-7+ years of Category Management experience with an understanding of the category management process
  • Maximizes product sales and profitability by developing and managing the merchandising strategies for area of responsibility. Develop assortment plans for assigned categories, while supporting brand initiatives

COMPUTER SKILLS

Salesforce Commerce Cloud Google Analytics Omniture IBM Cognos Analytics 11 SYNC Tool Confidential Gallery Confidential Easy Ads Amplience SAP Ariba Bazaarvoice Foresee PowerReviews Professional in Microsoft Office 365 ProPlus GSI Commerce Catalog Management AS400 JDA Tableau Reader GIMP Aptaris Deals Page Administration Tool Oracle ODBC, SQL Plus Workfront IO Demand Planning SharePoint Access Query Knowledge of HTML, CSS and Javascript Rakuten Affiliate Marketing Sublime Text Editor

EXPERIENCE:

Confidential, Ridgefield Park, NJ

Senior Digital Operations Manager

Responsibilities:

  • Manage relationships with executive stakeholders to ensure the effective business engagement and commitment to project objectives.
  • Collaborate with Product, Sales, Marketing, Demand Generation and other relevant channels to manage new product launches and integrated go - to-market planning through the company s Content Syndication Platform for retail.com accounts such as Walmart, Costco, Sam s ClubAmazon and Mobile Carriers
  • Liaise with Product Management and Demand Generation to understand business needs to determine performance requirement in order to translate them in the best product architecture choices
  • Leverage analytical data to understand performance against product KPIs, presenting key findings and adjustments to plan so as to meet or exceed goals
  • Collaborate cross-functionally with Internal and external customers from a product development perspective, knowledge of internal business requirements and ability to translate them into engineering and business needs
  • Present analysis and recommendations to leadership and assist in developing comprehensive product launch roadmaps
  • Manage up to date reporting and accounting of the product launch pipeline, reporting to different teams on its scheduling and progression
  • Act as voice of brand and manager of priorities within teams to define and communicate marketing and product launch plan roadmaps
  • Partner with Sales, Marketing, Channels and Business development teams to accelerate adoption of platform features and drive usage
  • Prepare for and aid in facilitation of executive and other committee meetings. Build executive dashboards and status reports
  • Proactively identify, prioritize and drive resolution on issues

Confidential, Lyndhurst, NJ eCommerce Content Manager

Responsibilities:

  • Liaised with internal stakeholders in a creative team environment to lead end - to-end project management for all content generation and distribution
  • Managed site content publication schedules to ensure that web assets are loaded onto the site in a timely manner and content is accurate and clear
  • Executed updates to all homepages, landing pages and product pages with working knowledge of HTML and CSS
  • Worked within Salesforce Commerce Cloud platform to ensure product, promotion and pricing promotion are accurate, page layout and product space allocation and sorting rules are implemented and maintained
  • Liaised with Junior Developer and UX counterparts to execute new features
  • Performed daily and weekly website audits and full user acceptance testing as needed

Confidential, Newark, NJ

Digital Merchandising Manager

Responsibilities:

• Managed the day-to-day site merchandising operations of the website, including new product launches and updates, homepage and on-site asset changes, execution of promotions, online assortment and

  • product categorization, etc. using Salesforce Commerce Cloud
  • Established merchandising strategies that drove customer traffic, conversions, baskets and AUR growth. Establish KPI's with strategy success
  • Utilized website analytics, market analysis, product analysis and advertising strategy to develop comprehensive sales plans for shop. Confidential .com
  • Maintained e - mail marketing database and executed campaigns using direct resulting in increased click rate and retention by 5%
  • Partner with cross-functional teams to develop and guide SEO, SEM, Digital Marketing and other channel marketing programs consistent with budget guidelines and ecommerce merchandising strategy
  • Improve overall site retention and conversion with fact-based improvements to site taxonomy and navigation, site content feature areas, .com exclusive promotions and fulfillment methods
  • Creation and control of KPIs to align processes and support departments with company strategy
  • Managed all digital marketing tactics, which include email marketing, landing pages, SEO/SEM, paid search, banner placement, analytic taggingmobile optimization, and social components
  • Implementing all campaign source codes and other tracking strategies to measure all external marketing campaigns via Demandware Analytics and Google Analytics Premium accounting for accurate channel attribution modeling
  • Presented analysis and recommendations to leadership and assisted in developing comprehensive channel marketing overview strategies
  • Develop and delivered executive level actionable recommendations followed by concrete plans managed to completion
  • Analyzed website usage and customer satisfaction frequently to measure product categories competitive position and success in the market
  • Analyzed site metrics, customer feedback and other related data to identify opportunities to improve conversion rate and drive revenue growth across product categories
  • Provided timely product/market information and strategy to support online sales
  • Managed site search program and optimize the shopping cart and checkout funnel in order to maximize conversion
  • Maximized product ratings and reviews to improve merchandising and drive sales
  • Managed inventory allocation to ensure appropriate inventory for new launches and ongoing promotions
  • Coordinated with publishers to post client affiliate links, banners and offers
  • Managed client relations and implementation of client s affiliate marketing programs
  • Managed publisher relationships, increasing overall traffic volume while maintaining data quality

Confidential, Wayne, NJ

Digital Site Merchandising Coordinator

Responsibilities:

  • Work closely with cross - functional groups to ensure that all consumer touch points and messaging are working and consistent with merchant vision
  • Executed programs that increased visits to the Confidential website and/or increased in-store sales
  • Supported Associate Manager in writing and submitting creative briefs with direction
  • Participated in and maintained functional relationships with key internal and 3rd party partners
  • Followed process guidelines established for digital programs
  • Created weekly deal stores for Toys R Us & Babies R Us
  • Generated and tested all links to ensure flawless execution and excellent customer service
  • Implemented data updates in remote tools & EDQ to support merchandising initiatives and launches
  • Supported creative brief process, managed TRU & BRU CMS rollovers for promotional/merchandising messaging and test all links to ensure link is aligned with messaging
  • Run and action various exception reports and queries in Access database to find data issues that may affect customer experience
  • Supported all day-to-day operational tasks for Shoplocal and Rich Media programs
  • Digital Merchandising Assistant
  • Responsible for tracking and maintaining the apparel portion of BabiesRUs.com site
  • Partnered with Buying teams to determine which items, approximately 17,000 SKUs, are Online Eligible each season
  • Responsible for setting eligible items up for Online Readiness in proprietary systems
  • Accountable for maintaining attributes effecting customer facing or online experience in a timely manner
  • Ran reports in proprietary systems and distributed as needed
  • Executed proper taxonomy on site; analyzed insights to recommend improved future solutions
  • Evaluated and executed keywords for individual items and category redirects in an effort to drive targeted web traffic
  • Managed the process for model / lifestyle imagery with the Buying and Creative teams
  • Conducted site sweeps of all new items for search engine optimized titles, images and overall page functionality
  • Conducted routine site sweeps for accurate taxonomy structure
  • Troubleshooted items not online
  • Obtained necessary item list(s) from Buying Team and created url links accordingly
  • Monitored key marketing pages on desktop and handset; troubleshooted issues accordingly

Confidential, New York, NY eCommerce Merchandise Coordinator

Responsibilities:

  • Monitored website to ensure that products were active online, approximately 20,000 SKUs, and appropriately displayed (image, copy, title, pricecolor, etc.) on a daily basis
  • Assisted eCommerce buying team on assorting each collection and the managing of the day to day buying aspects of the business
  • Coordinated seasonal product photography for footwear and accessories; including receiving, tracking and returning samples
  • Managed and maintained product catalogs and setups (pricing, product structure, SKUs, descriptions, serial keys, download filesimages) for online shop sites
  • Partnered with cross functional teams in promoting objectives and standard operating procedures
  • Monitored PDM checklists, pick up samples from merchants, track, organize, prepare and send out samples to GSI to be uploaded to website
  • Executed strategies in content management system and daily upkeep of all areas of the website (cloning, un - cloning, change swatches for clones & preview site at night)
  • Worked closely with product teams, marketing and operations on the launch of new eCommerce platforms
  • Assisted GSI and eCommerce Buyer s team to resolve any issues related to samples on a timely basis
  • Assisted eCommerce Buyers in creating potential looks for various seasons on the website
  • Organized samples on racks for photo shoots
  • AS400 entry PO, PA, and ticket approvals and upward and downward cost change

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