PROFILE:

• 15+ years of proven marketing leadership for globally iconic brands and award - winning agencies.
• Growth marketing, global marketing strategy, digital strategy & customer experienceE-Commerce & DTC, brand & product marketing and digital product management.
• Category experience in CPG, E-Commerce, technology, financial services, retail and media & entertainment.
• Inspiring and empathetic leader, adept at leading high performing cross-functional teams across multiple contexts, from fast-paced agencies and start-ups to global brands like Confidential and Confidential .
• Performance and data-driven, with a storyteller’s sensibility.

KEY SKILLS:

Key cross-platform experience: Adobe, Google Workspace, Salesforce, Microsoft 365, Amazon, Oracle, WordPress, Shopify, Brightedge, Salsify and others.

PROFESSIONAL EXPERIENCE:

Confidential, Emeryville, CA

Head of Marketing, Digital and E-Commerce

Responsibilities:

• Spearhead trade and consumer marketing strategy, digital experience, E-Commerce sales and operations, retail activation, brand and content marketing, corporate communications and long-term digital transformation strategy.
• Lead a high performing cross-discipline team, drive strategic alignment and change management with internal business partners and manage Confidential, agency and digital partnerships. Report directly to the CEO.
• Architected company’s first integrated digital strategy, leading and setting foundations for the organization’s 3-year digital evolution and fueling dramatic expansion of the E-Commerce business.
• Unlocked hyper growth in E-Commerce by redefining marketplace and direct-to-consumer channel strategy, resulting in 40% revenue lift, 125% margin increase and 300%+ Amazon growth.
• Implemented new content and lifecycle marketing strategy and implemented martech architecture transforming SEO, CRM, social, BI, support, asset management and content syndication capabilities.
• Led go-to-market and customer journey strategy for proprietary brand portfolio, translating 2000% consumer engagement increase into 21% overall revenue growth and 105% surge in E-Commerce.
• Transformed in-house creative services team, building out content, digital and social marketing disciplines supporting omnichannel, B2B & B2C engagement and corporate communications.
• Developed live & virtual experiential strategy, beating engagement goals and sales forecasts.
• Managed marketing while serving as Acting Director of Sales (2017-18), leading national sales team.

Confidential, San Francisco, CA

Director of Global Digital Marketing

Responsibilities:

• Defined global vision and strategy in support of business, marketing and technology goals.
• Built and managed 7-person, cross-functional team, responsible for customer experience & engagement, performance marketing, product marketing, search, site design, analytics, E-Commerce, social and A/B testing.
• Directed campaign planning, media budget, department operations, annual planning, application development and new platform implementation. Started role after returning to California for family reasons.
• Transformed digital marketing strategy, including the development and launch of award-winning Confidential global re-launch, delivering double-digit growth in user satisfaction and engagement.
• Created in-house performance marketing discipline, leading strategy to drive awareness and engagement for home, mobile, gaming and VR product launches, lifting engagement by 153%.

Confidential, Austin, TX

Director of Global Digital Experience

Responsibilities:

• Recruited by former client to manage in-house digital agency responsible for customer experience on Confidential.
• Managed strategy, account management and project management for internal clients with global consumer and Confidential marketing. Drove customer experience, product launch, customer lifecycle, content strategy, UX/design, A/B testing and SEO.
• Drove content strategy, campaigns, demand gen and merchandising for over 200 product launches per year.
• Led aggressive A/B testing practice, overseeing strategy, design and implementation for 80+ tests/month.
• Reduced organization’s agency costs by creating in-house service model supporting global marketing team.

Confidential, Austin, TX

Strategic Consultant

Responsibilities:

• Led 360 integrated campaign with broadcast, content, digital/social and first - ever personalized Super Bowl spot.
• Ranked as 2nd ‘most viewed’ Super Bowl spot, 300% increase in web views, 250% increase in site traffic, 27% increase in inquiries, 74% lift in conversion, and influenced 144% increase in unaided awareness.
• Innovative Super Bowl digital experience recognized as Site of the Day by thefwa.com (May 9, 2011)

Confidential, Austin, TX & San Francisco, CA

Global Account Director

Responsibilities:

• Global integrated marketing lead, responsible for agency, management of 24-person account services team, global client relationships, agency partnerships and strategic planning.
• Managed strategic and creative development for client’s annual marketing budget, delivering on revenue targets with semi-annual multichannel brand campaigns, up to 100 consumer product launches per year and weekly promotional and sales events.
• Integrated client’s CRM, digital and merchandising process, contributing to 35% increase in marketing effectiveness.
• Developed and negotiated $40M agency service agreement, streamlining digital and offline campaign globalization process and organization.