Manager/Web/Digital Content Resume

PROFESSIONAL EXPERIENCE

Confidential

Manager/Web/Digital Content

Responsibilities:

Oversaw the web & digital department, as well as acted as the Interim Marketing Manager. Coordinated with internal company, brand, content, and digital stakeholders to bring cohesion and consistency to everycampaign based on customer needs, business goals, and best practices.
Led the development and maintenance of overall marketing strategy and continually reviewed changes to market and consumer trends, adjusting the marketing plan if necessary.
Utilised cross - platform analytics, site metrics, and data to determine areas of improvement, and to ensure consistency in voice, look, and feel throughout all properties. Managed website deployment across multiple sites including facilitating website redesign through user experience, userinterface, and information architecture quality assurance tests.

Confidential

Digital Marketing Specialist

Responsibilities:

Created, modernized, and optimized email newsletters by streamlining designs and templates, and analyzing metrics to ensure optimal performance for targeted segmented members.
Developed strategic digital content, and provided content strategy expertise to associated campaigns workingcollaboratively with marketing and creative media. Implemented analytical knowledge to improve newsletter marketing retention rates.
Headed up social media engagement for major tentpole engagements. Experience with social and media analytics, including Google Analytics, Twitter Analytics, and Facebook Insights. Took full responsibility for each of my campaigns; delivering on time and on budget, with clear ROI or other metrics.

Confidential

Digital Marketing Manager

Responsibilities:

Led, created, and elevated digital brand imprints for some of the most viewed fashion & lifestyle brands including heritagebrands Bailey Hats, as well as Brooks Brothers.
Led cross - functional project management and coordination planning and executing brand activations (both online and offline) Executed fashion influencer marketing campaigns that resulted in 75% increase in organic content and engagement Developed and executed Instagram strategy that lead to 300% platform growth
Project managed major marketing campaigns overseeing operations for numerous stores in a multimillion dollar setup Digital analysis and listening campaigns informing overall digital and social media strategy & content

Confidential

Digital Analyst

Responsibilities:

Implemented digital footprint updates in a timely manner as well as optimized responsive websites through evaluating UI/UX/IA and global industry/competitor trends. Overhauled and managed digital & social imprints including but not excluded to
Fortune 100 brand Louis Vuitton,L'Oreal's Redken, K - Mart, Hain Celestial (including owned brands under their brand umbrella: Ella's Kitchen; Earth's Best; MaraNatha; vegetarian brand WestSoy; and organic skincare brands Avalon, Alba, & J/A/S/O/N). Analyzed trends, key competitors, and customer data to enact successful media plans based on client goals and budgetefficiencies.
Led a team of 15+ in overseeing & streamlining development timelines, developer resources, and project timelines. Increased web traffic % for key websites and pages based on research analysis.

Confidential

Director of Media/Marketing

Responsibilities:

Led a team of 10 people where I managed cross - platform engagements for a diverse portfolio of brands. Managed the digital footprint of consumer facing companies including but not excluded to prestige makeup and skincarebrand Laura Mercier, and Fortune 100 pharmaceutical brand Pfizer.
Responsible for SEO & digital optimization, brand/industry/competitor/traffic data analysis, UI/UX/IA implementation,design direction. Applied a fully integrated approach including, but not limited to, media outreach, business development, eventmanagement, and partnership facilitation.

Confidential

Co-Founder

Responsibilities:

Created an app that exchanges contact information and connects you with someone on all your social networks.

Confidential

Social Media Director

Responsibilities:

Created a 360 digital/social media division. The core objective was to spearhead all holistic engagements in the new onlinespace through traditional and experimental paid media on social platforms including Facebook and Twitter.

Confidential

Social Media Director

Responsibilities:

Designed advertising/marketing campaigns & visual identities reflecting luxury real estate clients' values & message