SUMMARY

• Digital Strategy & Delivery Executive with extensive experience defining and driving large scale complex strategies & solutions for Digital Marketing, eCommerce, Content & Experience Management, Digital Transformations in commercial & government sectors
• Strategically built & grew businesses, high performing teams, ventures, and large transformation programs
• Turned challenging engagements into success stories resulting in additional revenues and new business opportunities

TECHNICAL SKILLS

Competencies: Digital Strategy & Delivery Leadership (Transformation & Execution), Digital Marketing, eCommerce Omni - Channel & Web Managed Service Solutions, Enterprise Content Management (ECM), Content Management Systems (CMS), Experience Management, Solution Architecture & Roadmap Definition, Business & Strategic Analysis, Business & IT Alignment

Processes: Waterfall, Agile/SCRUM, Prince2, PMBOK, CMMI, SDLC, Program & Stakeholder Management, Cross Functional Teams & Vendors Management, Cost/Risk/Change Management, Proposal Management

Platforms: Adobe Digital Marketing Suite (Adobe Marketing Cloud), Adobe Experience Manager (AEM/CQ), Oracle Commerce (ATG, Endeca, WebCenter, BI, Eloqua), IBM WebSphere Commerce, SAP Hybris Commerce, EMC Documentum, MS SharePoint

Industries: Financial, Public (Federal Government), Healthcare, IT, HR, Real Estate, Insurance, Legal, Manufacturing, Retail, Nonprofit, Telecom, Chemical, Utilities, Energy, Education, Publishing

PROFESSIONAL EXPERIENCE

Managing Partner

Confidential - Washington, DC

Responsibilities:

• Senior leadership responsible for strategically growing business, people, & ventures.
• Accountable for success of Digital Marketing consulting services focused on Adobe Digital Marketing Suite (Adobe Experience Manager).

Digital Transformation Executive

Confidential - Washington, DC

Responsibilities:

• Digital Strategy & Delivery Leadership at Confidential Digital focused on eCommerce, Digital Marketing, and Digital Transformations
• Intuit: Provided delivery leadership for accelerated eCommerce vendor assessment with implementation strategy.
• Refined guiding principles, provided assessment against 12 contenders and shortlisted vendor options based on scoring (resulting options focused on SAP Hybris, Oracle Commerce, and Elastic Path)
• Delivered global implementation strategy for Commerce-as-a-Service (CaaS) and headless commerce (Adobe Experience Manager AEM handling user experience and marketing) hosted on Amazon Web Services (AWS) cloud
• Provided strategic advisory services to help implement effective Enterprise Commerce solution by improving customer experience, conversion rate, and revenues.
• Delivered Digital Discovery (Capability/Utilization Assessment, Fit/Gap Analysis, Implementation Roadmap, Integration Options, Solution Blueprint, Scope Definition) focused on following Oracle products
• Commerce (ATG) v11.1 (best upgrade approach & maximum platform’s capability utilization)
• Endeca (Guided Search, Experience Manager) & WebCenter (Sites, Content/DAM) implementation approach
• Commerce Business Intelligence (BI) for advanced reporting & analytics
• Eloqua for advanced campaign management with personalized customer experience
• Commerce Service Center (streamline customer service, increase customer satisfaction & loyalty, reduce cost)
• Established strong client relation as SME & trusted advisor, engaged in opportunity & directional discussions, and discovered & won additional work supporting digital transformation

Executive & Senior Program Manager

Confidential - Washington, DC

Responsibilities:

• Managed global team defining four sites behavior and migration, web design reverse engineering, visual design optimization, blueprint implementation, physical arch, capacity/sizing, gap analysis, solution proofs
• Confidential & Fitch: Led multitrack and multivendor B2C Commerce expansion
• Delivered IBM WebSphere Commerce focused on global navigation and search integration for four A&F brand sites ( Confidential .com, Confidential .com, Confidential .com and Confidential .com)
• Led recovery of damaged program by ensuring all teams are properly aligned along with effective transparency (delivered successfully to meet major holiday sales)
• Managed Agile engagements across vendors, client, and consultants by leveraging experts and leads (hands-on project management of critical areas when needed)
• $110M with $1.7B online business, 700K active SKUs, 13M+ customer profiles
• Ranked #1 in department stores satisfaction, #2 most stable retail platform
• Recovered successfully damaged program with projected sales of $180M
• Delivered Confidential & Confidential payments and International (Geo Expansion) Commerce additions
• Established the overall program governance and strategy for 33 different tracks (partners, vendors, client)
• Orchestrated changes through 20+ legacy systems, engaged IT and Business, established and led steering committee, and provided transparency across silos
• Defined & led Digital Marketing for online product launches & brand expansion (awarded due to successful above recovery):
• Reduced “inventory on hand but not on site” to below 5%
• Decreased time to publish item by 4 days and new products published to production by 95%