SUMMARY

• Marketing professional with 10+ years of experience in enterprise mobility, e - commerce, interactive display (hardware), semiconductor(hardware) and cloud services & products
• Marketing project management expert with proven track record in managing high profile branding projects and large scale marketing events successfully with large teams, tight deadlines and clear results
• Content driven marketing expert with experience in wide range of writing which includes customer case studies, white papers, industry blogs, industry, keynote and technical presentations
• Extremely hands on with all CRM and Marketing Automation tools - Salesforce.com, Marketo, Pardot, LeadFormix, Word Press, Joomla CMS etc.

PROFESSIONAL EXPERIENCE

Sr. Director/Head of Marketing

Confidential, Milpitas, CA

Responsibilities:

• Managing the overall lead generation process through digital marketing initiatives primarily driven by drip campaigns in Pardot and online ads/PPC campaigns in Google Analytics. Responsible for bringing in close to 500 MQLs per quarter through these efforts.
• Leading, managing and mentoring an inside sales team to bring in marketing qualified leads/meetings for field sales. This activity is primarily driven as the last mile impact and as follow ups from various marketing campaigns and web leads.
• Managing the overall event management process as a lead generation engine with a goal to generate close to at least 100 leads from each event.
• Managing the overall product positioning. This involves creating product positioning decks, one pagers, customer success stories, blogs, battle cards and other sales enablement tools.
• Managing and leading the overall lead simulation, analytics, reporting and workflow process in Salesforce.com, which includes data clean up in SF.com and syncing the data with the marketing automation tool Pardot.
• Managing a large marketing team of over 10 to drive results. Team comprises of digital marketing experts, social media managers, UI/UX, web and graphic designers and inside sales reps.

Director/Head of Marketing

Confidential, Redwood City, CA

Responsibilities:

• Managing the overall lead generation process through digital marketing initiatives primarily driven by drip campaigns in Pardot and online ads/PPC campaigns in Google Analytics. Responsible for bringing in close to 500 MQLs per quarter through these efforts.
• Leading, managing and mentoring an inside sales team to bring in marketing qualified leads/meetings for field sales. This activity is primarily driven as the last mile impact and as follow ups from various marketing campaigns and web leads.
• Managing the overall event management process as a lead generation engine with a goal to generate close to at least 100 leads from each event.
• Managing the overall product positioning of Confidential as both a platform and a content solutions company offering different types of e - Commerce content to large marketplaces. This involves creating product positioning decks, one pagers, customer success stories, blogs, battle cards and other sales enablement tools.
• Managing and leading the overall lead simulation, analytics, reporting and workflow process in Salesforce.com, which includes data clean up in SF.com and syncing the data with the marketing automation tool Pardot.
• Managing a large marketing team of over 10 experts both onshore and offshore to drive results. Team comprises of digital marketing experts, social media managers, UI/UX, web and graphic designers and inside sales reps.

Founder and Principal

Confidential, San Jose, CA

Responsibilities:

• Brand strategy and market positioning
• Customer success story, blogs and investor presentations
• Marketing automation expertise to implement drip marketing campaign programs with lead scoring, advanced analytics etc.
• Event strategy, messaging and management
• Website content creation and management using advanced CMS tools such as WordPress, Drupal, Joomla.
• Product messaging and sales enablement

Sr. Marketing Manager

Confidential, Santa Clara, CA

Responsibilities:

• Created and managed InfoStretch’s brand positioning as an Enterprise Mobility Software and Services company and managed the go-to-market message for all products, solutions and services. This includes repositioning and managing the corporate website (confidential), managing corporate, product line and service line presentations and sales enablement documents, conducting inquiries with analyst and other communities to determine the market space for mobile testing products and solutions.
• Created and managed all outbound communications which includes case studies, white papers, fact sheets, RFP template, quarterly newsletters, blogs, videos, social media, news releases and sales enablement kits for all services, solutions and products.
• Grew company lead base by 10% each quarter with at least 3-4 events. Created and managed events and conference strategy as a potential source of lead generation. Responsible for a team of marketing event coordinators. Managed a budget of close to 150k annually for all direct and channel events.
• Generated close to 60 MQLs from marketing campaign activity per quarter with 2-3% conversion. Created and maintained of all lead generation and marketing campaigns to contribute to organization’s net new revenue targets. Managed a lead gen team and conducted 8-10 concurrent lead generation, drip and web campaigns to produce well defined MQLs.