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Market Intelligence Manager Resume

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San Jose, CA

SUMMARY

  • Expertise in quantitative and qualitative methodologies: business analytics/statistics (using SQL and SAS programming) and deep market intelligence experience, allowing 360 - degree SWOT analysis.
  • Excellent ability to manage complex, high-stakes, projects with multiple, competing stakeholders
  • Exceptional talent in influencing strategic decision makers
  • Strong writing skills honed in early years as a journalist, both in graduate journalism school and as a reporter for multiple newspapers.
  • Ability to leverage analysis capabilities throughout a variety of highly technical areas

PROFESSIONAL EXPERIENCE

Confidential - San Jose, CA

Market Intelligence Manager

Responsibilities:

  • Hired as result of SAS expertise to help roll out a SAS-based portal providing Total Addressable Market data on Cisco talent derived from bookings, research data and modelling. Worked to validate results of statistical model versus TAM for networking products. Identified areas where model required refinement before it could finalized.
  • Competitive landscape of non-profit organizations and Cisco competitors offering (or preparing to offer) certification and training in Software Defined Networking/Software Defined Data Center technologies.

Confidential - Richland, WA

Market and Competitive Intelligence Manager

Responsibilities:

  • First-of-its-kind competitive landscape report in support of PNNL’s “Distributed Analytics” Initiative focusing on other DOE laboratories and the corporate sector. Used financial metrics, evidence from Lab-Directed R&D reports, literature searches, and syndicated research pertaining to cloud computing, pattern analysis, business intelligence and predictive analytics activities in the private sector.
  • Competitive research and report supporting the lab’s efforts in Decision Support for National Security needs, focusing on PNNL’s capabilities vis a vis other DOE labs in analytics, visualization, text analysis, imagery analysis and database and computational capabilities necessary to support design of a full-fledged decision support system.
  • Competitive landscape for the Chemical Imaging Initiative focusing on organizations doing nanoscale/submolecular analysis using advanced light sources (ultraviolet, soft and hard X-ray, neutron scattering) and supercomputing facilities.
  • Market and competitive research to support the Scalable Synthesis Initiative (developing large-scale, cost effective ways to manufacture molecules and materials in chemical, biological or materials sciences to enable new energy sources or medical technologies.)
  • Produced seminal “Audience Research Report” on molecular science research competitors and PNNL’s competitive position utilizing: 1) Extensive electronic survey of existing users; 2) Interviews with potential new users (focusing on Nobel Laureates) and top current PNNL users in chemistry and biology.

Confidential

Market Intelligence Manager

Responsibilities:

  • Managed outside assessment of proposed cloud computing service - worked with internal clients to identify requirements, evaluated a range of outside consultants to help size market, oversaw the analytical effort and final product brief given to product management.
  • Particularly on cloud computing intelligence, served as primary point of contact on System Integrators, Software/Hardware vendors; chief liaison to Gartner, IDC Forrester and others on primary research projects.
  • Spearheaded company-wide effort to assess competitive landscape in health industry for new network and application product offering aimed Confidential health-care providers.
  • IT Services Produced strategic assessments of IT Outsourcers/Systems Integrators being considered for alliance/partnership role. Assessed increasing role in telecom of software vendors and other internet-services firms, particularly in cloud computing.
  • IP Services Major assessment of cloud computing/storage opportunities for telecommunications firms; produced unique, in-depth, primary research on VOIP offerings of competitors.

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