PROFILE:

Highly analytical and technically adept professional with a background in digital project management, production, branding, email marketing, content management, and quality assurance reviews. Strategic and creative out - of-the-box thinker who is deadline driven with high attention to detail.

SUPPLEMENTAL SKILLS INFORMATION:

Highly adept at learning new technology. Strong experience with Content Management Systems: SDL-Tridion, Kentico 5, Vignette 6 and 7, Go Publish Content Editor, Custom CMS.

Proficient with: JIRA, Asana, Smartsheet, SharePoint, Microsoft Project, Workfront, Slack, Harvest, Marketo, 7geese, Podio, HTML, CSS, Daptiv PPM, Adobe Creative Cloud (Photoshop, Dreamweaver, Illustrator), Microsoft Office (Word, Excel and PowerPoint), Adobe SiteCatalyst, Adobe Media Encoder, Audition, ID3 Editor.

Familiarity with: Agile methodology, Responsive Web Design (RWD), User Acceptance Testing (UAT), XML, JavaScript, CRM, Web Analytics, Search Engine Optimization (SEO), standard concepts and practices of mobile and social media platforms.

PROFESSIONAL EXPERIENCE:

Confidential

Digital Marketing Consultant

Responsibilities:

• Advise and support e-commerce companies, senior management and startups with marketing strategies, refining workflow processes, proposals, web development, web production, content management, branding, and marketing materials.

Confidential, New York, NY

Digital Project Manager

Responsibilities:

• Managed the successful execution of website initiatives and landing pages that support all North America business units.
• Facilitated and coordinated cross-functional stakeholder activities to ensure successful execution of web efforts.

Confidential, New York, NY

Product Manager

Responsibilities:

• Advised and supported senior management with social media marketing concepts, redesign and development of splash page, investment powerpoint presentations, and the development of investment documents.

Senior Email Marketing Manager

Confidential, New York, NY

Responsibilities:

• Managed and produced multiple email programs such as sales, research and multi-step email campaigns.
• Secured stakeholder approvals through hand-off of final creative documents to channel deployment teams and audited all communications for quality control before final deployment.
• Utilized A/B testing to continuously optimize subject lines, content and segmentation based on critical email performance metrics such as open rate, click-through-rate, and conversion.
• Published online content on Confidential ’s domestic and international web sites along with assisting in the development of microsites and marketing landing pages to support global sales and marketing initiatives.

Senior Project Manager / Program Manager

Confidential, Long Island City, NY

Responsibilities:

• Supported the Digital Acquisitions channel by ensuring the flawless quality review and on time delivery of critical input documentation and customer facing marketing material; provided status updates, issues for discussion, and guidance as appropriate and necessary to ensure accurate and timely program execution.
• Defined and established quality assurance standards, processes and procedures; identified gaps and suggested improvements with current processes.
• Led process optimization efforts by providing analysis and feedback to the IT team on the design and development of the proprietary application tool that further increased efficiency of the workflow process by 35%. Managed and processed all technology requests with IT teams for issues and defects resolution. Reviewed and approved final technology requirements document before providing go live direction.
• Maintained and updated sections of the Digital Acquisitions Procedures Manual for documentation of work and control processes.
• Trained and guided product managers on work processes, pre-implementation reviews, documentation, and record retention best practices to facilitate efficient transitions to the online product environment.

IT Project Manager

Confidential, Newark, NJ

Responsibilities:

• Led and managed enhancements to Confidential ’s Employee Portal by developing complex project plans, advising on content redesign and development, collaborating with business subject matter experts and cross functional resources resulting in significant enhancements to the user experience by implementing content changes and new features.

Digital Project and Content Manager

Confidential, New York, NY

Responsibilities:

• Led cross-functional teams for the online rebranding and redesign of Confidential domestic and global sites for 68 countries and 71 micro sites in record time; worked within a team to develop project plans; recommended procedures that enhanced and streamlined work processes and strategy; identified issues, risks and dependencies to ensure accurate planning; managed relationships with project stakeholders keeping them informed of progress and issues on project requirements and deliverables.
• Organized and led project launches by managing UAT sessions and coordinating testing with IT teams (on shore and off shore resources) which decreased implementation time by 67%.
• Collaborated with UX team to develop conceptual diagrams, wireframes, detailed visual mockups and prototypes to communicate the strategy and interaction behaviors for website enhancements to Confidential General website build and site migration to Confidential ; coordinated and published site updates using the content management system; trained and mentored project managers and content managers.

Digital Content Manager

Confidential, New York, NY

Responsibilities:

• Managed and produced updates for online content such as featured articles, videos, podcasts, calendars, courses, press releases and images; performed user acceptance testing (UAT) of content updates through browser and unit testing; edited and formatted media such as videos and podcasts; optimized design elements into production ready prototypes; wrote and documented user guides for web and video production.
• Trained new hires and staff on web and video production.

Digital Project Manager and Producer

Confidential, Anaheim, CA

Responsibilities:

• Managed multiple projects by setting priorities, assigning resources, overseeing a 400k budget and reporting progress to management; collaborated with multi-disciplinary teams (business, legal, creative, product managers, developers, customer support, information architects, vendors and freelancers) for requirements gathering and project implementation.
• Produced and published content such as copy updates, new page creation, image and video additions, and user acceptance reviews; designed and developed the customer experience for online special offers and packages; trained and mentored other producers on the content management system.

Digital Producer and Program Coordinator

Confidential, Irvine, CA

Responsibilities:

• Maintained and developed web sites by writing and editing content on courses, seminars and special events; updated images and created profiles of students and faculty; designed the overall look and interface for the nanotechnology research facility web site; managed relationships with outside vendors pertaining to video creation and production.
• Coordinated activities of the National Science Foundation’s LifeChips IGERT program by interacting with faculty and staff to provide them with information on coursework requirements; advised and assisted graduate students by organizing special events and developing communications and promotional literature for distribution through emails, newsletters, flyers and updates on the web site.

Digital Project Manager and Producer

Confidential, New York, NY

Responsibilities:

• Provided liaison between business user groups, IT development and marketing support teams.
• Assisted in syndicating the Qwanz proprietary feature to congressmen, senators and government offices through phone contact and email; achieved a 94% closing ratio.
• Designed web pages, banner ads, flash demos and sales sheets; wrote and published online content. Conducted quality reviews upon online project enhancements.

Senior Marketing Services Consultant

Confidential, New York, NY

Responsibilities:

• Acted as primary client contact for management and execution of online marketing programs by presenting and promoting lead generation, content development and design capabilities for newyorklife.com and internal client micro sites; gathered and documented objectives and requirements from internal clients; synchronized activities of cross-functional teams (content editors, IT, legal, developers, designers, data analysts).
• Collaborated with business and technology stakeholders for the testing and completion of Requirements Definition Documents for Content Systems Migration effort.
• Supported and advised senior management team in the development of Internet strategies such as reputation management, assistive technology, high tech enterprise platforms, and selection of outside vendors.

Financial Services Sales Associate

Confidential, New York, NY

Responsibilities:

• Responsible for marketing Confidential products such as structured investments, credit and lending services, 401(k), 529 plans, stocks, bonds, and mutual funds; liaised with compliance, internal products departments and wholesalers to promote financial products.
• Acquired and developed comprehensive new business prospects. Evaluated individual financial situations and developed strategies tailored to an individual’s goals and objectives; maintained relationships through providing ongoing support for client requests.