Marketing Operations Data Specialist Resume Milpitas, CA - Hire IT People

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Marketing Operations Data Specialist

Confidential, Milpitas, CA

Responsibilities:

Improved functionality of data analytics, segmentation, and cross - sell opportunities by auditing and optimizing campaign setup and executing data integrity initiatives in Marketo and Salesforce.
Provided marketing financial management support to increase ROI with budget planning, spend audits and consolidation of monthly accrual reporting.

SEO Analyst

Confidential, Mountain View, CA

Responsibilities:

Executed SEO initiatives to increase rank, website traffic, content engagement, brand awareness and revenue. Projects included keyword research, performance reporting, competitive intelligence, and growth opportunity analysis.
Collaborated with other marketing teams in the development of marketing collateral (including white papers, articles, blogs, and videos), and to drive customer acquisition and engagement.
Educated and evangelized SEO across the corporation.

Digital Marketing Manager

Confidential

Responsibilities:

Assisted business clients with digital marketing and website development / redesign to increase website traffic, online acquisition, and revenue while improving profitability.
Developed and presented social media and content marketing strategy for retailers designed to gain new customers and build community and awareness around products and services.
Increased sales demand generation for clients by developing and executing an SEO strategy with effective keyword research, competitive intelligence, website optimization, and online advertising campaigns.
Created financial models used to develop an optimal pricing strategy for bidding projects.

Marketing Program Manager

Confidential, San Jose, CA

Responsibilities:

Led a cross-functional team to create and launch a new online technical support service offering for cable service providers designed to generate incremental revenues, reduce costs, and increase customer satisfaction.
Created and maintained a content-rich knowledge base and web portal, developed marketing collateral including a video demo, conducted live training for support staff and sales, and monitored performance of the website.