Marketing Operations Resume
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BerkeleY
TECHNICAL SKILLS
Operations: Project Management, Product Marketing, Digital Marketing, Graphic Design, CRM, Event Planning, E - Commerce
Technical: Adobe InDesign, Illustrator, Photoshop, Acrobat CC, Premiere Pro, Wrike, Microsoft Word, PowerPoint, Excel, Outlook, G-Suite, DocuSign, MLS, WordPress, iMovie, HTML, Mailchimp, Cantonese Speaker
PROFESSIONAL EXPERIENCE
Confidential, Berkeley
Marketing Operations
Responsibilities:
- First point of contact for all needs, delivering designs, marketing, advertising, technical support & contracts review
- Analysed marketing and sales data to develop insights and make recommendations on areas for optimization.
- Evaluated new technologies and add-on applications to improve lead process.
- Ensured execution compliance with can-spam requirements.
- Trained our team to use our marketing tools by building documentation/templates in all appropriate media to assure our agents are fully equipped to do their jobs with ease.
- Built scalable end-to-end workflows for marketing: creatives, designs, branding to ensure on-time delivery and meets/ exceed stakeholders expectations.
- Managed relationships with cross-functional stakeholders across marketing, operations, accounting, it to ensure seamless internal/external collaboration.
- Communicated pipeline status and issues regularly to relevant team members.
- About accomplished bilingual marketing professional with proven technical and program execution expertise.
- Developed marketing plans, brand strategies, social media, and lead generation campaigns. Responsible for company messaging and coordinating promotional events.
- Provided operational guidance to cross-functional teams and made process improvements recommendations to teh executive staff.
Confidential
Product Marketing Associate
Responsibilities:
- Utilized various methods of social media, email marketing, blog to broaden this start-up exporting business
- Developed & implemented marketing plan to generate sales internationally.
- Updated & maintained web content and product database to ensure accuracy.
- Designed & distributed promotional materials like how-to videos, product CatLog, email newsletters, blog, etc.
- Assisted in analysing market data (campaign results, conversion rates, traffic) to halp shape future marketing strategies.
