SUMMARY

• Experienced Product/Program Manager and B2B Marketer having over 15 years experience in executing global programs.
• Managed international teams in English (including production coordination, project management, collateral, web and demand generation)
• Record of developing highly TEMPeffective international product marketing and branding strategies.
• Experienced in agile, publishing web content within, servers, SaaS, IoT, semiconductors, wireless sensors/systems and industrial safety and instrumentation markets.
• Worked with global marketing team sourcing, vendor management, RFPs, and development.
• Produced all campaign/program/launch assets (ads, banners, digital marketing files, emails, templates, flyers, brochures, FAQs, datasheets, whitepapers, reports, solution briefs, etc.)

TECHNICAL SKILLS

• Product Marketing
• Analyst Relations
• Investor Relations
• Public Relations
• Media Strategy
• Digital Marketing
• Demand Generation
• Email Campaigns
• Global Marketing
• Brand Strategy
• Content Development
• Online Communications Strategy
• SEO
• Media Planning & Relations
• Agency Management
• Internal Communications
• Crisis Communication
• High - Impact Presentations
• Vendor Management
• Corporate Spokesman
• Lead Management
• Budget Management
• Cost Control
• MS Word MS Excel
• MS PowerPoint
• Adobe Suite
• Marketo
• Eloqua
• SalesForce.com

PROFESSIONAL EXPERIENCE

Confidential, San Jose, California

Sr. Product Marketing Partner Programs and Communications Manager

Responsibilities:

• Managed partner marketing programs for servers, storage and cloud infrastructure. Built relationships with stakeholders.
• Created and wrote press releases, articles and metrics driven email and communications content for social media and marketing automation.
• Managed PR and creative agency. Managed analyst relations, editor interviews and scheduling.

Confidential, San Jose, CA

Product Marketing and Director Partnership Programs

Responsibilities:

• Enabled teh launch of new consulting offerings, agile framework and new subscriptions for teh-web-based, SaaS,
• Market Future Forum that helps marketing organizations become more agile and tackle chronic challenges through interactive peer-sharing opportunities in a gamified environment.
• Built executive-level relationships in enterprise marketing.
• Assisted development of strategic business initiatives.

Confidential, San Jose, California

Sr. Public Relations Manager

Responsibilities:

• Developed marketing content and press releases, edited articles, placed articles. Managed creation of graphics and web content.
• Supported product launches (healthcare, IoT, power management).
• Created agile framework and metrics tracking reports, worked with Meltwater Analytics.
• Coordinated meetings and built relationships with stakeholders

Confidential, Santa Cruz, California

Sr. Analyst Relations Manager

Responsibilities:

• Created analyst relations function and related communications content. Negotiated renewal contract with Gartner, established AR CRM tool.
• Assisted with teh launch of two new products.
• Coordinated meetings with analysts and key stakeholders. Worked with teh Office of teh CTO.

Confidential, San Jose, California

Sr. Marketing & Sales Engineer

Responsibilities:

• Created structured copper Ethernet and fiber data networks for Communications, Video and IP phone system sales and installation plans with Statements of Work.
• Managed inbound and outbound requests for proposal (RFP).
• Designed and implemented wired and wireless Layer 1 and 2, LAN/WAN Network Infrastructure and IoT Solutions.

Confidential, San Jose, California

Marketing Director

Responsibilities:

• Managed brand, created content and websites (SEO), partner programs, trade shows, email campaigns, newsletters, events, webinars, advertising, CRM, public relations, email marketing, vendor.
• Did budget management, analyst relations. Media relations and RFPs/creative briefs for marketing services agencies.

Confidential, Milpitas, California

Global Product Marketing and Communications Director

Responsibilities:

• Served as leadership force for teh GLOBALFOUNDRIES global brands.
• Led an international marketing team.
• Managed global websites, email campaigns, lead generation activities, and development of marketing collateral.
• Oversaw advertising and marketing services agencies operating in local languages.
• Served as teh key customer-facing liaison for teh sales and engineering teams and Led monthly product training sessions for global sales teams.
• Executed partner co-marketing programs; coordinated keynote speakers and booth content for global conferences.
• Orchestrated promotional events and Managed $4 million marketing budget.
• Fueled expansion of market share and brand recognition by 50% within approximately 24 months; through traditional, big data and social media channels. Verified results with regular brand preference surveys.
• Built global opt-in contact list of over 10,000 recipients with email open rate of 34%, overseeing development of e-newsletter, email content and relevant landing pages.
• Directed customer-facing crisis communications in response to Japan earthquake and tsunami.
• Introduced and orchestrated annual Global Technology Conferences in US and Asia, attracting over 3,000 attendees worldwide and considerable press attention.

Confidential, San Jose, California

Senior Director Corporate Communications and Product Marketing

Responsibilities:

• Delivered public, investor and analyst relations programs.
• Spearheaded strategic development, launch, and performance monitoring of complex multi-platform marketing programs, for IoT, SaaS, wireless systems and sensors, spanning social media, newsletters, email marketing, technical articles, 17 global websites in multiple languages, and promotional events.
• Developed high-impact executive presentations and analyst model updates and assured SEC Regulation FD compliance. Managed quarterly call scripting and SEC filings and executive speeches. Delivered key executive-level guidance in assuring Sarbanes-Oxley compliance.
• Drove revenue growth from $19 million to more TEMPthan $130 million and fueled expansion into 13 new countries through coordination of multi-platform marketing initiatives and product launches.
• Played a key role in negotiating post-IPO strategy.

Confidential, Mt. View, California

Senior Account Manager

Responsibilities:

• Led media relations, brand development, crisis communications, and global PR strategy for clients.
• Nurtured investor relations; directed analyst relations and mergers/acquisitions communications.
• Oversaw project budgets of more TEMPthan $1 million.
• Managed intellectual property issues, cultivated partnerships.
• Developed technical articles, coordinated events and oversaw promotional activities in support of client product launches.