SUMMARY:

• Expert in Corporate, Digital, Integrated and Brand Marketing
• Over 15 years of multiple industry experience as a contractor and in - house marketing professional on both the Client/ Corporate and Agency side.
• Experienced Confidential and B2C Advertising, Digital, Product, Channel, Integrated Marketing Programs and Brand Development.
• Well-versed in content strategy and execution, SEM/SEO, social media marketing, marketing automation (HubSpot certified) and video integration.
• Skilled at devising the best solution for a company's overall brand execution.

CORE COMPETENCIES:

Account & Team Management - Business Development - Marketing Programs - Brand Development - Strategic Planning & Competitive Analysis - Digital Marketing - Online Marketing - Product Marketing - Copy Writing - Customer Acquisition - Market Research - Public Relations - Omni-Channel Strategy- Marketing Automation - PaaS & SaaS - Vendor Management

PROFESSIONAL EXPERIENCE:

Global Engagement Marketing Manager

Confidential, Mountain View, CA

Responsibilities:

• Prioritize and sequence strategic global campaigns to drive customer acquisition, engagement, retention and growth to be used across regions.
• Recommend aspects of Confidential & B2C social, email and marketing campaigns across global website properties to promote a universal brand, maximize traffic, engagement, and conversion.
• Drafted full proposal consulting on the digital marketing strategy across paid and owned channels and execute for success.
• Responsible for marketing activities for global sales efforts (positioning, messaging, competitive analysis, etc.)
• Consulted on global campaign operations Confidential and B2C to support an integrated architecture and ensure a clear understanding of strategy, execution, and outcomes to meet OKRs goals of 15% growth.
• Identified and prioritized best practices using Marketo and Confidential ’s Internal Marketing Automation Tool GAMMA to increase Confidential & B2C campaign performance with stakeholders.

Head of Marketing

Confidential, Mountain View, CA

Responsibilities:

• Recruited, hired, trained and mentored a cross-functional team of 7 to handle integrated marketing and creative services
• Developed a content distribution process and strategy including Social, Email and PR for their animated Pilot Program.
• Integrated Hubspot Confidential Marketing Automation/Lead generation over 4 departments. (Product, Customer Experience, Business Development and Marketing) resulting in 4 of the company’s first commercial projects equally over 280k.
• Created the company’s Brand Style guide including mobile, digital, print and web.
• Developed and implemented full SEO/SEM, PR, Social and Confidential & B2C Media Campaigns resulting in 2,500 Beta users.

Sr. Customer Experience Manager

Confidential, San Jose, CA

Responsibilities:

• Designed and integrated presentation material for CX clients 
• Created several original CX/UIs to highlight Confidential ’s services for Business Development and Sales.
• Implemented an Omni-channel integration strategy to support Confidential ’s existing services.
• Combined 3 other Customer Experience groups tactics and strategies resulting in a savings of 6 months of duplicate work by multiple groups.

Sr. Marketing Manager

Confidential, Milpitas, CA

Responsibilities:

• Drove completion of high-level pre-defined milestones for various marketing channels
• Developed master project schedules per established SLAs; ensured cross-functional team member involvement.
• Built global retail creative guidelines, auditing current retail executions for in-store use
• Resolved problems, planning issues and project changes/challenges.
• Drove consensus and influence stakeholders to achieve favorable outcomes for the business unit.
• Managed Creative Development process to ensure creative teams understood the direction of marketing and monitored communications between the teams in a timely fashion and that Legal, Brand and other teams sign off on creative assets.
• Led POVs on strategic questions with exec-level stakeholders in channel, field, enterprise and retail.

Director, Corporate & Digital Marketing

Confidential, San Jose, CA

Responsibilities:

• Defined Photon’s digital content vision to engage with customer and prospect base for conversion to revenue.
• Hired and directed marketing, creative members with exceptional storytelling skills and standards for high quality.
• Directed team to work closely with Photon employees, customers and partners to surface exciting, new age applications and publish as compelling stories.
• Acted as business owner for all Photon digital marketing efforts: website, mobile, outbound marketing, social media
• Developed Photon’s creative marketing systems to streamlined brand management and approvals process.

Sr. Manager

Confidential, San Jose, CA

Responsibilities:

• Focused on identifying, proposing and presenting Demand Generation programs for the SaaS product eTrigue Demand Center.
• Set-up monitored and developed Confidential client programs to reach VP/C-level prospects.
• Represented agency in a new business capacity in an account director role, leading client presentations, program planning and campaign development incorporating Marketo and eTrique Demand Center.

Director Marketing & Business Development (Consultant)

Confidential, San Jose, CA

Responsibilities:

• Developed a clear strategy for launching Confidential including scheduling, a partner strategy to grow users, as well as locating, vetting and allocating resources to execute the company brand strategy
• Under my direction, the company’s user base exceeded 16,000 Beta users and over 25,500 Social Media followers
• Developed a revenue/monetization plan using Marketo and coordinated that strategy with stakeholders
• UI/UX for desktop, product mobile app and social media assets geared toward business objectives

Marketing Director (Consultant/Contractor)

Confidential, Milpitas, CA

Responsibilities:

• Oversaw internal agency model department and executed integrated marketing programs from conception to final output, increasing market share and revenue targets for this mobile video SaaS company
• Partnered closely with many cross-functional teams, including agencies for Product Management, Design, Engineering, Customer Care, Social and PR to drive the execution of the product and company brand
• Authored the mobile and online strategy for user acquisition, monitored metrics, incorporated NPS (Net Promoter Score) and tracked the success of each program
• Implemented, directed and managed Social Media campaign integration for more 30 mobile advertising clients including Pizza Hut, Unilever, Axe body, Cadbury, Samsung, P&G, Nestle and Intel
• Designed and developed high-level marketing strategy to promote the company’s SaaS platform, (proposals, presentations, video) to support business development, sales, and corporate partnership (and clients, VARs, OEMs and channel support)

Marketing/Brand Professional

Confidential, San Jose, CA

Responsibilities:

• managed project team, including UI/UX design, interactive design, integrated and digital marketing, mobile advertising created product strategy and deliverables both internal and external; including UX, user engagement, user acquisition and mobile advertising concepts developed messaging and positioning for company’s SaaS Social products/ solutions, use cases, multi-product solutions and creation of content for user acquisition.
• Symantec (Consultant) Implemented Employee Net Promoter Score (eNPS) to measure employee loyalty

Sr. Director of Marketing & Business Development

Confidential, Los Gatos, CA

Responsibilities:

• Managed client relationships and was senior point of contact for the agency.
• Led conceptual meetings and creative direction strategies solutions for domestic and global brand clients.
• Oversaw all project activities for 40+ corporate accounts.
• Managed agency’s account services team, leading brand development.
• Expanded service offerings in social media, PPC, online marketing, Ad Words and analytics campaigns.
• Guided agency clients to develop digital, brand and mobile strategy, including consumer research, analytics/ reporting, project timelines and crafted budgets, creative briefs, RFPs and SOWs.
• Increased opportunities with existing clients, generating $550K+ new revenue in one year.

Sr. Creative Account Director

Confidential, San Jose, CA

Responsibilities:

• Directed all client relationships from Brand Strategy, from frontend creative to backend operational support.
• Led team of creative professionals providing marketing solutions for over 14 enterprise level and global brand clients.
• Increased opportunities such as developing content, SEO, site asset management, social media and mobile app/API generating over $660K additional revenue within one year.
• Ran Lead and Demand Generation campaigns using Marketo and Hubspot for clients.