Marketing/General Management Resume

SUMMARY

EMPLOYMENT EXPERIENCE

Confidential

Marketing/General Management

Responsibilities:

Designing and directing teh strategic plan for teh company
Assessing and Organizing teh Business Units for profitability
Crafting teh marketing plan and developed strategies to address market changing environment.
Developed systems for each department such as Human resource, marketing, maintenance and operations and created an operating structure.
Trained teh management team on change management and oversaw change control policy and processes.
Aligned teh general staff wif new standards and processes for operations
Designed, launched and implemented a Marketing and Project Management ongoing training for small business and community groups funded by Inter - American Institute for Cooperation on Agriculture.
Assist business owners to deliver new products to market and increased their product line.
Planned and executed teh first Buff Bay Valley tour and Ackee Festival in Portland Jamaica. (Tourist Attraction)
Increased annual participation and traffic to teh Jamaica Lifestyle Festival in Montego Bay, St. James. Sponsors and patrons of teh event grew by 80% in 2013 - 2015
Organized and conducted capacity building workshops and seminars for small and micro businesses.
Planned, implemented and managed events for clients contracted to teh company.

Confidential

Project Management

Responsibilities:

Created and managed an efficient database using Zoho CRM and ActionCOACH CRM,
Trained teh Jamaica team on how to retrieve data and use teh software efficiently.
Increased company awareness through public relations activities such as producing a widely read entrepreneurship monthly newsletter.
Managed all logistics for major ActionCOACH events during 2011 - 2015
Slashed operations costs by minimum 30% through re-negotiation wif vendors.
Liaised and managed virtual teams to execute special projects on time and wifin budget.
Developed and implemented new services dat increased revenue by approximately 40% in 2005
Reduced operations cost by at least 30% through teh re-negotiation of contracts wif vendors.
Significantly improve teh corporate identity of teh company through marketing and public relations initiatives.