Account Executive Resume

SUMMARY

Marketing Manager with over 15 years of combined B2C and B2B online/offline marketing and sales experience successfully launching brands in industries ranging from Specialty Food Retail to SaaS (Gaming).

AREAS OF EXPERTISE

TECHNICAL SKILLS

Software: Google Suite, Salesforce CRM, Microsoft Office (Access, Excel, Outlook, PowerPoint, Word)

Social Media: LinkedIn, Facebook, Twitter, Google+ Tools Google Analytics, Google AdWords, Constant Contact

Familiar with: HubSpot, Vocus, Curata, Photoshop, HTML5, Unity

PROFESSIONAL EXPERIENCE

Confidential

Account Executive

Responsibilities:

Successfully determined needs of potential/existing clients educated them about company’s services and suggested appropriate cost - effective solutions to satisfy client’s project and budgetary requirements.
Managed internal sales research unit ensuring consistent and timely delivery of quality leads while reducing the bounce back rates by 22%.
Collaborated with Sales Support Manager to ensure quotes were accurate and generated in a timely manner minimizing errors and increasing delivery times.
Managed various creative and translation projects ensuring timely delivery of quality projects.
Managed mobile device-testing program for client’s mobile app and improved internal process by creating and monitoring device inventory database as well as instructed and oversaw on-site testers to ensure client’s requirements were met.
Created email marketing campaigns with higher-than-average open and response rates by crafting subject lines and copy that strategically targeted high-value audiences that led to increased number of discovery calls and quotes.

Confidential

Product Marketing Manager

Responsibilities:

Managed local staff and remote contractors for multiple mid-core mobile game projects.
Created Integrated Marketing Communications Plan focused on utilizing internet marketing methodologies such as organic search and paid advertising.
Created PR/Advertising strategy by evaluating market via competitive analysis and based on forecasted internal user-acquisition and revenue goals.
Led product manager and development teams to ensure deliverables were received on-time for marketing/public relations activities such as press releases and significant product milestones.
Implemented digital advertising campaigns and social media efforts supporting mobile app products.
Created and distributed press releases through in-house media list and maintained industry media list.
Conducted primary and secondary market research, created corporate business plan and established and oversaw product and company budgets.
Managed outside vendors in creation and production process of promotional items including sourcing, negotiations, quality control and end-user fulfillment.

Confidential

Marketing Manager

Responsibilities:

Established annual marketing/advertising budget, identified appropriate marketing strategies, created marketing schedules for all games ensuring timely product launches and properly executed go-to-market plans.
Managed cross-functional staff for social media campaigns and established guidelines for Facebook and Twitter pages resulting in consistent customer user experiences.
Presented marketing plan and user acquisition forecasts to senior management and product managers.
Led focus groups and created consumer surveys to gather product feedback.
Created digital advertising strategy, identified specific sites and managed budgets for various online advertising campaigns.
Created SEO strategy for corporate and product-specific sites and created plan for technical team to implement resulting in the establishment of user-interface requirements for corporate and product websites.