SUMMARY

• 3 years of Marketing Data Analyst and campaigning experience, which includes Marketing Tools like Email Central, Marketo, Unica, Responsys, Excel, Tableau and Google Analytics.
• Expert knowledge with data driven analytics and providing insights on business growth to senior executives.
• Good knowledge of Marketing automation tools like Marketo, Unica and CRM marketing tools like Salesforce.
• Experience in working cross functionally with different teams and gathering business requirements and driving their projects.
• Expert knowledge with web analytics, Google Analytics by creating business reports and dashboards.
• Expert knowledge of data analysis and data formatting in tracking the growth of the products.
• Good experience with SQL Skills, HTML, MS Access
• Extensive experience with Data Visualization by building interactive dashboards using Excel, Tableau and other BI tools.

TECHNICAL SKILLS

BI Tools: Excel, Tableau, Email Central, Access, Marketo

Languages: SQL, HTML

Data Modeling Tools: MySQL Workbench.

Database: Oracle, MySQL, Teradata

Project Planning Tools: MS Power Point, MS word

PROFESSIONAL EXPERIENCE

Confidential

CRM Associate manager - Technical

Responsibilities:

• Managed design, development, testing and deployment of all email marketing campaigns using Unica, Oracle SQL and Responsys to segment customer base, customize customer list, created A/B and multivariate testing, perform quality assurance of creative assets as well monitor campaign deployment
• Created marketing segmentation using Unica and SQL database queries to generate lists of people, target key potential prospects, and execute audience specific marketing campaigns across different channels.
• Measuring, analyzing and providing deep insights to improve retention and overall customer engagement and presenting it to the Executive team
• Executed complex analysis and drives insights using SQL or Tableau and worked very closely with all internal partners like Strategy, Research, Partner & Acquisition teams and understand and execute their marketing programs as planned.
• Implemented testing methodologies (e.g. A/B and multivariate testing to improve conversion rates) for a better understanding of deliverability and conversion rate

Confidential

Marketing Analyst

Responsibilities:

• Created and developed batch and trigger based email campaigns, delivering tailored marketing messages to segments of the email list.
• Created free-form landing page for one of the products and tracked its performance by reporting the number of leads that came in through the landing page.
• Working experience cross functionally with business teams, Sales operations, Account managers, Channel Marketing and Demand Gen to drive marketing infrastructure by building campaigns in Marketo and help overall flow in the system as a result of that.
• Developed campaign performance reports, provide campaign analysis and implementation improvements based on analysis.
• Implemented data quality strategies to support the marketing database and maintained a roadmap for data management improvement
• Worked with CRM tools like Salesforce in building reports and identifying who are the customers and who to be targeted based on demographic criteria.
• Marketing ROI analytics for senior executives - net new leads, leads conversion to opportunities.
• Defining business analytics and creating dashboards to support Marketing.
• Performed ad-hoc analysis by when and when required to report on data stats to senior executives.
• Data management of a Marketo database close to one million leads. Naming standards, junk filters, de-duping and list normalizations

Confidential

Marketing Web Analyst

Responsibilities:

• Assisted directmarketingprogram managers with campaigntracking needs and post campaign analysis.
• Developed Business web analytics reports for Confidential certs using Tableau.
• Responsible for publishing & presenting web analytics reports and analysis to senior executives.
• Developed web traffic & transaction dashboards for multiple brands and channels, analyze the data and provide insights/recommendations.
• Provided ad hoc web analytics analysis to gain insights into user behavior; propose ideas to test hypothesis which will enhance user experience or drive incremental revenue.
• Continuously identified opportunities to enhance analytics to better meet the needs of the business.
• Supported marketing plans for global product launches of Norton Shopping Guarantee through data analysis and tracking of campaigns.
• Partnered with Program managers team to manage, import and track the success of all marketing leads from internal and external sources for Norton Shopping Guarantee.

Confidential

Business Intelligence Analyst

Responsibilities:

• Designed & executed new email campaigns for recruiters.
• Created web analytics dashboards using PowerPivot for Excel, Tableau.
• Involved extensively with Excel, Tableau Workbook design and Tableau administration.
• Automated report scheduling, publishing and distribution to senior managers and key decision makers.
• Worked with business groups, IT developers and quality analysts to review product features and system requirements and define customer acceptance.