SUMMARY:

• 10+ years’ work experience on designing and delivering user - centered consumer-facing product at top internet companies, such as Ctrip, Confidential, TeleNav, etc.
• Extensive experience in strategic vision, strong customer insights and creativity, and great practice on interactive design, visual design, wireframes, prototypes, annotations, and other deliverables with great user-centered design sense.
• Knowledgeable and experienced with mobile app & website design about multiple internet industries including e-commerce, online travel, social network, entertainment, and CMS.
• Proficient with expertise in Photoshop/Fireworks/skeleton and similar tools; understanding of HTML, XML, CSS, JavaScript.
• Highly experienced to be analytical, data-driven, and creative to solve design problems and deliver products.
• Consistently optimized teh product design based on user requirements and business needs according to data analysis and user research.
• Research focused - Competitive Analysis, Survey & Analysis, Creating Personas, User Scenarios, User Tasks.

PROFESSIONAL EXPERIENCE:

Confidential, Sunnyvale, CA

Senior UX Designer

Responsibilities:

• Design and develop visual and highly usable interface solutions focused creating a user experience dat meets or exceeds strategic objectives.
• Collaborative with teh founders to drive teh product strategy, product feature roadmap, and prioritize features through collaboration with customers, partners and key stakeholders, which sever a meal delivery plan to cook gourmet meals, save time andexpand teh recipecollection.
• According to product requirement, I design user interface flow of teh whole mobile site to ensure teh product valuable, usable, and feasible.
• Discovery merchants and customers, and dashers.

Confidential

UX design lead

Responsibilities:

• Drove Ctrip Apple Watch app dat’s teh first launching app of China for Apple Watch, teh features includes travel schedule, flight dynamic notice, hotel's map and navigation, and discovering something fun in teh destination.
• Supervised “My Ctrip” product design, which teh 3rd largest UV channel in Ctrip app. I was responsible for planning, teh process of implementation, and management of features suite ( all customers-facing products in app, h5, and web).
• Accomplished teh key projects, including “My Ctrip” home page, self-service orders transaction, order system, responsive design, etc.
• Accomplished “travel products top 10” product design with teh professional process of a Responsive Web Design
• Seasoned with identifying and implementing analytics/metrics/KPIs to drive product design. Detailed methods about data science, statistical analysis, and data mining.
• Successfully led teh responsive design of “My Ctrip” in mobile, mobile web, and website, which was proposed throughout Ctrip Company to make an explosion of impact on all departments design.

Confidential

UX Manager

Responsibilities:

• Supervised Demand-Side Platform (DSP) design work, which’s a demand-side platform for advertising agencies and advertisers and AdChina Supply-Side Platform (SSP), a supply-side platform for publishers dat operate in online or mobile channels.
• Led UX team to make prototype, GUI, and review all design work.
• Established user testing guidelines with development and QA teams to ensure design integrity - which helped usher in consistency in all product deployments.
• Impact on all product managers to improve user experience sense and knowledge.

Confidential

Senior Interaction Lead

Responsibilities:

• Managed teh interaction design team for sdo.com platform and was responsible for teh key projects, such as registration, payment, purchase flow at sdo.com platform, etc.
• Gained an in-depth understanding about consumer-facing products to meet users and business goal, including user workflows and business model, such as user research, usability analysis, interactive prototypes, and teh whole process of design.
• Drove standard guidelines, UI specification, and wireframe for integral design, and helped to provide strategic decisions to improve user experience.

Confidential

Senior Interaction Designer

Responsibilities:

• Seasoned and knowledgeable user experience and business model in Large-scale C2C/B2C e-Commerce platform.
• Key projects with Confidential China: purchase flow, search result display, view-Item page, Shopping Cart, my Eachnet, mobile phone recharge, and game card charging projects, etc.
• Excellent in analyzing customer real needs by designing and conducting data and observation method.

Confidential CA

UI Designer

Responsibilities:

• Responsible for Visual and interaction design for mobile-device GPS Navigation and service; Improving user experience and product feasible.
• Accomplished TN5.2 & Store redesign project. It included product innovation, user interface designs, and prototype designs, drawing UI flow, man-machine interactive design, and xhtml coding.
• Closely worked with PMs to understand user requirement. Designed UI flow and interactive process, enhanced user experience, and improved product usability.
• Worked closely with colleagues in teh US, built page templates to support developers. Maintained page unified style, made modifications to test UI and fixed bugs till product release.