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Head Of Marketing Resume

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Fort Lauderdale, FL

SUMMARY:

  • Over 8 years experience leading multi - national and cross-functional teams ranging in size from 2 to 40 employees to implement new business initiatives.
  • Able to build marketing financial plans and manage budgets effectively.
  • Seamlessly integrated digital and traditional media channels for fully integrated omnichannel content marketing to reach target audiences.
  • Strong grasp of digital commerce and social network trends.
  • Loyalty Program Management: Successfully defined and launched loyalty program with Card-Linked offers for the largest car rental company in the United States.
  • Experience in marketing, planning and operations.
  • Contract management, building successful teams, vendor/agency management, product marketing, event/tradeshow marketing, content marketing, marketing automation development and management, omnichannel campaign management, product launches, digital marketing: SEO, PPC, social media.

TECHNICAL SKILLS:

TECHNOLOGY SKILLS: Proficiency with: Microsoft Word, Excel, Outlook, PowerPoint, Project, Access and FrontPage, Pardot, Marketo, HubSpot, Eloqua, Salesforce.com, Google Analytics, AdWords, Meltwater, Scoop.it, BusinessWire, Hootsuite, LinkedIn, Facebook, Twitter, Pinterest, Instagram, Retargeting Ads, YouTube, Eved, Micebook, MLS Matrix, CMA Pro, Survey Monkey, SPSS, Netsuite and Salesforce.com.

LANGUAGES: English (fluent) & Fran ais (working proficiency) & Brasilian Portuguese (beginner)

PROFESSIONAL EXPERIENCE:

Confidential, Fort Lauderdale, FL

Head of Marketing

Responsibilities:

  • Hired to build commercial marketing strategy to scale organic growth initiatives and protect the base of customers

Confidential, Miami, FL

Director of Marketing

Responsibilities:

  • Hired to build omni channel marketing efforts: launching marketing automation platform, building out SEO strategy (social, PPC, retargeting and keyword) content/messaging strategy and PR methodology.
  • Built out team of 10 marketers (internal and external)
  • Defined lead scoring and MQL to SQL baseline showing a 15% increase on base after the 2nd quarter in practice leading to a 5% increase in revenue

Confidential, New York, NY

Head of Marketing Americas

Responsibilities:

  • Hired to lead marketing efforts to merge Hotel.de and HRS in an immature market (Brazil) and create demand and brand awareness for a new office in a mature market for a multi-national company with a strong footprint and headquartered in Confidential In less than 1 yr with my team of 3 marketers helped increase awareness and demand in the US leading to over 350M USD in new sales, and 150M USD in Brazil Partnered with Global BI team to identify new revenue streams in US and Brazil Worked with hotel partners (chain and boutique properties) to increase revenue (~20% increase per hotel) and traveler satisfaction (maintaining 97% satisfaction scores)
  • Built and executed marketing plan for North and South America with a 500K USD marketing budget leading to a 100% increase in market awareness through events, PR and digital marketing
  • Localized all global marketing materials for North and South American audiences adjusting language and value proposition to resonate with market need and differing audiences.

Confidential

Director of Marketing

Responsibilities:

  • Hired for 3 month contract post Series B funding to build marketing strategy and implement digital marketing program including marketing automation with SFDC integration
  • Hired team of five marketers including one senior leader to execute on my strategy and 3 year plan
  • Built marketing plan and budget to increase sales 3x in yr 1 and 10x in yr 2
  • Implemented digital marketing framework including analytics, SEO, social, PPC, retargeting ads, marketing automation and SFDC integration leading to an increase in awareness and demand

Confidential

Director of Marketing

Responsibilities:

  • Doubled sales through demand gen efforts in 1 year (deploying various industry specific and marketing technologies to gain rapid scale, primarily SEO, social, AdWords, and retargeting)
  • Defined two new product lines building upon an already strong vision
  • Built strategic partnership and channel marketing strategy with Starcite leading to 1M USD in net new revenue 1 yr post deployment

Confidential, San Francisco, CA

Director of Marketing

Responsibilities:

  • Built marketing programs for partners to ensure program success through high margin transactions and increased customer adoption
  • Built program for Confidential, leading Tier 1 banks/ Corporate Card providers and product development team to drive end user loyalty and increased adoption
  • Trained Confidential sales and internal sales on vision, member benefits and usage
  • Lead internal and 3rd party research to develop product roadmap with customer focus
  • Built out omnichannel marketing programs
  • Increased scope of responsibilities from field marketing reporting to the SVP of Sales, to also include channel marketingproduct marketing and public relations reporting directly to CEO by increasing my scope Confidential was able to bring all marketing and PR efforts in house
  • Built a small and nimble team to have the right skill set to be able to meet many marketing needs
  • Developed go-to-market strategy leading to over $5M in new sales (for 2 new product lines)
  • Developed suite of sales collateral per channel/product (PPTs, proposal database, brochures, videos)

Confidential

Founder

Responsibilities:

  • Founded an international marketing services company based in Paris, France serving Europe and No. Amer.
  • Developed this new business through strong partnership building talents, entrepreneurial skills, highly organized leadership skills and my ability to work across multiple cultures successfully
  • After building my business strategy and starting my business I built growth/demand gen strategies for 5 different companies in only 7 months.

Confidential

Global Products Marketing Manager

Responsibilities:

  • Re-defined the global value proposition and MRD for all global products based on client segmentation through managing and leading a team of 40 marketers in office and remote
  • Advocate for and communicate key business strategies to executive leadership as well as regional leadership across all regions successfully articulating and gaining buy-in to these strategies
  • Influenced our European global product business strategy through leading a cross functional team focused on increasing penetration of enhanced products in Confidential that lead to a 450% increase in 1.5 years
  • Provided European thought leadership working across multi-culture teams to build an Confidential -focused stakeholders taskforce to increase information sharing/best practices of effective product positioning
  • Built a global client advisory board to analyze and synthesize client feedback to drive continued innovation to global products, prioritize our product needs as well as deepen our relationships with our key corporate clients
  • Developed pre-sale pricing strategy that lead to 350,000 EUR in new business within one month

Confidential, Minneapolis, MN

Marketing Communications Specialist

Responsibilities:

  • Created marketing strategy/collaterals for Global and North American B2B bids and assisted in the wins/business retention of 6 global clients and 27 multi-national clients Identified and implemented a new launch strategy for large multi-national clients, streamlining our clients change management process
  • Developed the North American presentation library to support corporate sales team, these tools I created were so powerful they were launched to the entire company worldwide and made part of the induction program for new hires
  • Educated North American and European sales and account management teams on product positioning and presentation best practices
  • Created effective informational assets for lead generation and won an award from IABC for such work

Confidential, Minneapolis, MN

Sales & Marketing Manager

Responsibilities:

  • Hired prior to opening to develop the business strategy for this new business
  • Presented our pricing and packaged products to corporate clients; surpassing our original goal of 10 clients in 1 year to 16
  • Hired a team (5 people) to lead market segmentation/research, business analysis, marketing communication, public relations and events Set and managed our teams sales and marketing budget

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