SUMMARY

• Result Oriented IT professional with over 9 years of progressive experience in the IT field including 7+ years of experience as a (SFDC) Salesforce CRMAdministrator,Developer and 3 years as a Java Developer for various business domains like Banking,Retail and Consulting.
• Exerience in salesforce Marketing Cloud Application and integration it with sales cloud.
• Experience in SFDC development using Apex classes, Apex Triggers, Visual Force, Apex Test Methods, JavaScript, Force.com IDE and SOQL.
• Proficiency in SFDC Administrative tasks like creating Profiles, Roles, Users, Page Layouts and Permission Sets.
• Experience in Data Loads for SFDC Standard objects, Custom objects. Used different data tools like Apex Data Loader and Import Wizard, SFDC Data Export etc.
• Experienced in writing Visualforce pages, controllers by fetching the data using Web Services REST API, SOAP API.
• Experience in developing Jquery Data tables for client side processing.
• Extensive experience in analyzing business requirements and converting to Salesforce custom objects, lookup relationships, junction objects, master - detail relationships.
• In-depth experience in designing Custom Formula Fields, Field Dependencies, Validation Rules, Work Flows, Process Builder and Approval Processes for automated alerts, field updates, and Email generation according to application requirements.
• Developed responsive visualforce pages using Bootstrap framework.
• Analyzing bugs, interacting with team members in fixing errors and UAT and also assisted in Post - Production support.
• Experience in CRM business processes like Opportunity Management, Lead Management and Account Management.
• Knowledge in Salesforce CPQ.
• Experience developing through all phases of the development lifecycle, from initial technical designs, implementation, testing, to production deployments.
• Excellent communication and inter-personal skills, accustomed to working in both large and small team environments.

TECHNICAL SKILLS

Salesforce.com: Salesforce Marketing Cloud/Exact Target, Journey Builder,AMP Script, Sales force CRM, Apex Triggers, Apex Classes / Controllers, VisualForce Pages/Components, Apex Web Services, SOSL, SOQL, Case Management Custom Objects Reports, Dashboards, Workflow and Approval.

Custom Integration: Field updates reports, Custom objects, Custom settings, Custom labels, Tabs, Account management, Contact management, Email services, Security controls, App Exchange, Package & Custom Application and Sandbox Data loading.

Force.com Tools: Force.com IDE, Force.com API tools (Data Loader), Force.com Explorer, Force.com Migration Tool, Sales force Workbench, Force.com, Data.com Dupe blocker, Apttus and Excel Connector.

Web Technologies: HTML, WSDL, XML, Java Script, JQuery, AngularJS, DOM, SOAP, REST, AJAX and API, CSS.

DBMS: Force.com Explorer, MySQL, SQL Server 2008/2012.

PROFESSIONAL EXPERIENCE

Salesforce Developer

Confidential, Los Angeles, CA

Responsibilities:

• Worked in Software Development Life Cycle(SDLC) including analysis, requirement engineering, architecture design, development, enhancements and testing.
• Configured Journey's using Journey builder, used contact builder, journey builder in Exact target. Implemented Salesforce marketing cloud 2.0 org.
• Worked with Contact Builder, Journey Builder, Email Studio, Mobile Studio and Automation Studio in Exact Target, Data Extensions.
• Experienced in Integration of Marketing Cloud with Sales Cloud.
• Used salesforce marketing cloud to create journey and sync data from salesforce CRM to Marketing cloud.
• Develop end-to-end solutions for complex nurture campaigns (with potential optimization testing) to deliver personalized customer email communications.
• Involved in sending email alerts every week for promotions and offers from the organization.
• Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
• Designed personalized email content using HTML and CSS3 in Content Builder.
• Used Analytics builder to create reports. Created Data Extensions, Data Filters and Filters.
• Created User Initiated emails. Written Complex SQL queries to meet the business requirements.
• Created File Locations, File Transfer Activities to upload the data back to FTP server.
• Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.
• Used Journey builder in running more than 50+ different campaigns along with Automation Studio and Contact Builder.
• Employed Data Loader to read, extract, and load data from CSV files
• Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
• Used Automation Studio for performing actions such as imports, extracts and SQL query activities.
• Worked extensively on APEX Triggers, APEX Classes, Apex Test Classes, Visualforce pages to fulfill various business requirements.
• Developed the business logic of the application using APEX classes.
• Implemented REST API to retrieve the recent items on the customer portal VF page.
• Prepared the Visualforce pages with the needed UI designs.
• Performing the UI related activities including Page layout configuration.
• Made the configurations in the applications time to time as per the requirement gathering.
• Created and deployed various Triggers, Apex classes and Visualforce pages as part of the implementation.
• Customized page layouts for Opportunity, Contacts, and Accounts depending upon user profiles and created permission sets where necessary.
• Making the timely data management using the Data Loader tool and thus making the insert, delete, upsert operation on the data.
• Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.
• Constructed new sandbox Plan and assembled all the Requirements for Project.
• Deployed Configurations and Code between Sales force Environments through various deployment tools like Force.com IDE, Snapshot, Ant Scripts, Cruise Control, and Change.
• Involved in Working with Standard Sales force features like Objects, Workflows, Record Types, Page layouts, Workflow Rules, Case Assignment Rules, and Escalation rules, Validation rules, Profiles, Roles, Reports and Dashboards etc.
• Involved in Custom Integration of Outbound Messages, Workflow & Approvals, Reports, Custom Objects and Tabs, Email Services Security Controls, App Exchange Package & Custom Application, Sandbox data loading.
• Customized page layouts for Opportunity, Contacts, and Accounts depending upon user profiles and created permission sets where necessary.
• Built on salesforce App cloud, the new Lightning Experience combines the new Lightning Design system, Lightning App Builder and Lightning Components to enable anyone to quickly and easily create modern enterprise apps.
• Used SOQL & SOSL with consideration to Governor Limits for data manipulation needs of the application using platform database objects.
• Preparing the documentation of the project.
• Have experience in working in Agile Projects.
• Performing the mass data activities in the organization.
• Programmed the various automated functionalities using the triggers in the combination if the related classes.
• In this project most of the work is to handle support and enhancement of existing SFDC instance in service cloud.
• Worked on community cloud to create multiple communities with in the salesforce org to address different orgs.

Environment: Exact Target/Marketing Cloud, AMP Script, Visual Force,lightning, Apex, SOQL, WSDL, jQuery, Java Script, Integration, AJAX, REST API, Apttus and SOAP.

Salesforce Administrator

Confidential, Dallas, Texas

Responsibilities:

• Worked on various Salesforce.com Standard objects like Accounts, Opportunities, Leads, Campaign, Events, Tasks, Contacts and Cases.
• Worked with SOQL, SOSL queries with Governor Limitations to store and download the data from Salesforce.com platform database.
• Integrated applications using web services by consuming the WSDL files for extracting the data from the external systems.
• Meet regularly with interdepartmental work group to monitor and evaluate the portal, discuss policy issues and recommend service improvements.
• Performed the detailed analysis of functional and technical requirements; designed & deployed the custom objects; identified the lookup and master-detail relationships; and created the junction objects.
• Created email templates and inbound emails using VisualForce for clients and customers.
• Enabled Chatter for the Organization and to effectively communicate with the users in the Organization.
• Developed business documents for Salesforce.com Custom objects.
• Used Force.com Migration tool to make deployments to different sandbox environments.
• Used Force.com Eclipse IDE for developing Apex Pages, Controller Classes and Triggers for deploying the projects components into different Sandbox Environments.
• Configured Custom Objects, Formula Fields, Validation Rules, Assignment Rules, Workflow
• Configured List Views, Custom Reports & Dashboard.
• Set up Data Security for the users.
• Used Data Loader to Import Data from Legacy system.
• Worked with developer to build and validate Conceptual, Logical & Physical Data Model and Integration touch points Requirements
• Ability to translate customer requirements into specification.

Salesforce Developer/Administrator

Confidential

Responsibilities:

• Worked on various Salesforce.com Standard objects like Accounts, Opportunities, Leads, Campaign, Events, Tasks, Contacts and Cases.
• Worked with SOQL, SOSL queries with Governor Limitations to store and download the data from Salesforce.com platform database.
• Integrated applications using web services by consuming the WSDL files for extracting the data from the external systems.
• Meet regularly with interdepartmental work group to monitor and evaluate the portal, discuss policy issues and recommend service improvements.
• Performed the detailed analysis of functional and technical requirements; designed & deployed the custom objects; identified the lookup and master-detail relationships; and created the junction objects.
• Created email templates and inbound emails using VisualForce for clients and customers.
• Enabled Chatter for the Organization and to effectively communicate with the users in the Organization.
• Developed business documents for Salesforce.com Custom objects.
• Used Force.com Migration tool to make deployments to different sandbox environments.
• Used Force.com Eclipse IDE for developing Apex Pages, Controller Classes and Triggers for deploying the projects components into different Sandbox Environments.
• Configured Custom Objects, Formula Fields, Validation Rules, Assignment Rules, Workflow
• Configured List Views, Custom Reports & Dashboard.
• Set up Data Security for the users.
• Used Data Loader to Import Data from Legacy system.
• Worked with developer to build and validate Conceptual, Logical & Physical Data Model and Integration Touch points Requirements
• Ability to translate customer requirements into specification.

Environment: Visual Force, Apex, Eclipse, Java Script, Apttus, SOAP, REST, SOQL, HTML, XML, AngularJS, Data Loader, and Integration.

Salesforce Developer

Confidential

Responsibilities:

• Involved in the re-engineering process of the Account, Contact and Opportunity object.
• Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.
• Designed and developed Apex Classes, Controllers and Controller extensions for various functional needs in the application.
• Developed Apex Triggers for various functional needs of the application and tested code.
• Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Opportunities and Reports
• Created new custom objects, custom fields, designed page layouts, developed triggers and conducted unit testing.
• Implemented data migration and integration between Oracle Legacy system and Salesforce CRM using Informatica Cloud.
• Worked on configuration, security and security controls aspects of Salesforce
• Implemented Web to case and Email to case features.
• Created auto response emails including suggested solutions for cases raised via email and web-to-case
• Used the sandbox for development, testing and code migration to the production.
• Created workflow rules and defined related tasks, email alerts, and field updates.

Environment: Saleforce.com platform, Sales Cloud, Apex, VisualForce, REST, SOAP, Web services, Workflow & Approvals, Controllers and Extensions, Custom Objects, Custom Tabs, Informatica Cloud, Email Services, Force.com IDE, Windows XP.

Java Developer

Confidential

Responsibilities:

• Involved in the High level and detailed Design, Coding, Testing, and Implementation of the applications.
• Created the rider’s module, where information of clients are collected, stored, and managed.
• Developed code for Vendor module& Product module which contain information about various vendors from which insurance are bought and their product information respectively.
• Involved in creating JSP pages, JavaScript’s validation and developed error handling framework for the application.
• Preparing unit test cases and documents for QA.
• Involved in the Data-Migration activities for creating Data Mapping documents from client source data to our new target system.
• Used AJAX for asynchronous communication with server to provide better user experience.
• Writing standalone Java classes, reusable components and Java Beans for getting data from oracle tables.
• Written hibernate mapping files, POJO classes.
• Involved in writing HQL queries and criteria queries.
• Supporting System Integrating Testing and User Acceptance Testing.
• Performing the Unit testing and basic functional testing with different set of data.