CAREER SUMMARY

• 11 years of professional work experience across multiple functions in teh IT industry as a CRM Specialist wif over 10 years of extensive experience inCloud based applications Salesforce.com, Marketing cloud and Force.com platform across multiple industries. Has deep understanding of email marketing in combination wif Salesforce Marketing Cloud application noledge.
• Assisted in rollout of multimillion dollar SalesForce/Marketing cloud (Exact target) deployments and client architectures. Having 9+ year of Experience in Salesforce CRM customization & development.
• Currently working as fulltime employee wif Confidential Inc. on Capital Group Marketing cloud/Sales Cloud assignment.
• Functional Expertise in leading implementations of SalesForce/Marketing cloud CRM. In - depth noledge about SalesForce.com, Exact Target Marketing Cloud. Maintain professional and productive rapport wif key stakeholders (line level and executive). Participate in recruiting efforts and make hire recommendations.
• Proficient/In-depth noledge about Salesforce.com, Marketing cloud (Triggered Sends, Journey, Automation studio etc),Apex, Visualforce, SOQL, SOSL, Webservices, Application Integration & Configuration. Worked on Data & Application Migration, Agile methodology.
• Adept in end-to-end development of software products from requirement analysis to system study, designing, Unit-testing, documentation and implementation wif cross-cultural teams.
• Develop and maintain Visualforce, AppExchange Apps, Force.com pages and integration to other third party solutions.
• Develop and apply advanced Salesforce functionality to solve business problems and create customized solutions on teh Force.com platform
• Create technical requirements and specifications as needed to support full project lifecycle
• Experience integrating Salesforce wif 3rd party system using web services and app exchange apps (Exacttarget, Apptus, RainKing etc.)
• Collaborate wif business and project stakeholders to successfully articulate needs, identify project objectives, drive implementation, and communicate challenges and measurements of success.
• Extensive experience wif teh deployment of sales applications, including collaborating wif developers, QA Marketing teams, and end-users. Certified Salesforce Admin and Salesforce Dev.
• Having excellent communication skills to communicate wif clients.
• Good Team handling skills. Ability to multitask across development priorities and TEMPeffectively delegate at teh right level.
• Excellent communication and inter-personal skills, accustomed to working in large, small and Individual Contributor environments.

PROFESSIONAL QUALIFICATION

Capital Group Mar-Tech Enablement

Confidential

Responsibilities:

• Responsible for creating technical designs for Marketing cloud implementations.
• Working on Marketing cloud email project spanning from scope through implementation and production support.
• Perform reviews and quality assurance activities on deliverables from project.
• Working on Journey builder, email studio, automation studio, dynamic content etc .

Confidential

BOFA Sales & Marketing

Responsibilities:

• me am involved in Design, Planning to execute development of existing implementation. Worked collaboratively wif other Marketing Consultants and directly wif stakeholders to halp them evolve and optimize their marketing strategies and tactics.
• me am also responsible for maintaining teh scope baseline of teh projects executed for Marketing Cloud Platform at Bank of America. dis involves maintaining teh requirement Traceability Matrix.
• Executed business stakeholder interviews to understand key pain areas wif existing system
• Responsible for Setting up Marketing cloud (Triggered Sends, Journey, Automation studio etc), code migration using Eclipse IDE, Change Sets & ANT Scripts
• Involved in building interactive and direct marketing programs. Developing configured/custom applications utilizing Amp script, sender Profile, Send Classification etc.
• Worked on enhancements and customization on Salesforce application required by business users.
• Measuring TEMPeffectiveness of recommendations. Discussion wif teh customer on teh requirements and providing teh feasible solution in Salesforce using teh best-fit modules of Salesforce.

Confidential

CSC Sales cloud Implementation

Responsibilities:

• As a team member me was responsible for Articulated strategy and resources to execute architecture review of Salesforce implementation. their were multiple implementations for various business aspect.
• Salesforce.com CRM Implementation wif Integrations (Anaplan, Xactly, Rainking, Informatica Cloud/PowerCenter)
• Apttus CPQ Implementation on Existing Salesforce.com CRM Platform (Salesforce CRM and Apttus CPQ)
• Executed business stakeholder interviews to understand key pain areas wif existing system
• Development using Apex, visual force, java script and creating triggers classes, test classes, workflows, etc.
• Responsible fordefinition, implementation andmaintenance of applications inCustomer Relationship Management (CRM) System.
• Implemented single sign on and managed all integrations to Apps and downstream systems such as Contract Management Systems
• Distribution of tasks to teh team, Testing teh Application, Deployment and Debugging Responsibilities.
• Leading development effort and coordinating between onsite and offshore for various sales processes.
• Contributed hands-on halp in growing teh team and developed scalable, secure and enterprise-grade deployments and working wif a team of dedicated engineers, product managers to support common goals.
• Worked very closely wif sales team and business analysts and performed detailed analysis of business and technical requirements and designed teh solution by customizing nativeSalesforce.com.
• Customized Salesforce.com fields, page layouts, record types, searching, list views, queues, reports, and dashboards.
• Responsible for Coordinating teh training plans and Knowledge transfer sessions.
• Developed Apex Classes, Controller Classes, extensions and Apex Triggers for various functional needs in teh application.
• Designed various webpages in Visual Force for capturing various customer enquiries and Implemented logic for migrating cases to different queues based on teh type of customer enquiry.

EMC Data Storage Senior Application Developer

Confidential

Responsibilities:

• Understanding of business rule.
• Request Estimation & scope lock.
• Interacting wif business analysts and business users to understand and analyse requirements.
• Integrating Salesforce wif other applications
• Customization of Salesforce CRM entities & creation of custom objects.
• Development of triggers, visualforce pages, batch jobs to edit teh data based on asked criteria.
• Developed APEX Classes, Controller Classes and APEX Triggers for various functional needs and implemented teh business logic as per teh requirements.
• Customized & developed Validation Rules, tasks, Workflow rules, Triggers, Apex classes to achieve teh complex business functionality Developed Various Custom Objects, Tabs, Components and Visual Force Pages and Controllers.
• Use of data-loader, data exporter and migrated teh attachments from legacy CRM to Sales force, and also worked on sales force to sales force.
• Involved in End to end testing wif gathering requirements to feedback from business users.