PROFESSIONAL EXPERIENCE

Digital Marketing Consultant

Confidential Cerritos, CA

Responsibilities:

• Strategic Consultant: providing tactical planning, leadership and creative development
• Strategy: Design, Implementation & Tracking - Writer: Content, Creative and PR
• Communications: Internal and External -PM: Product and Project Management
• Collateral: Digital & Conventional Materials-Web Developer: Design and Optimization
• Mentor: teaching individuals how to learn, remain informed and benefit from that intelligence
• Tactician: educating companies on how to identify their strengths and minimize their weaknesses

Director of Marketing

Confidential Burbank, CA

Responsibilities:

• Executive responsible for the development and strategic management of marketing department, including construction and dissemination of customized promotional materials, creation of web and digital content, and the design of industry/vertical appropriate social media content
• Conceived, executed and continually updated global digital marketing strategy that integrated multiple brands, increased existing digital capabilities and established new components
• Implemented digital marketing programs, utilizing diverse channels: Corporate Website, PR, SEM, SEO (Organic/Paid), Email Campaigns, Content Curation, Social Media, and Video Content
• Managed creative design and campaign projects, utilizing both internal staff and ad agencies
• Measured efforts: A/B & Concept Testing, Campaign Analysis, Case Studies, Google Analytics
• Integrated CRM & Marketing Automation Software to effectively utilize & manage sales pipeline

• Founded Marketing/Web Design Company providing traditional and web-based marketing services and applications tailored to the specific needs of small & medium-sized businesses
• Consultant to Microsoft assisting Strategic Partners with digital messaging, branding, and SEO
• Integrated CRM software (Act, MS Dynamics, Salesforce) with Marketing Automation Tools (Eloqua, Hubspot, Marketo) to increase sales productivity through targeted marketing
• Reason for leaving: personal reasons required returning to California and closing the business.

CDS, Vice President, Sales & Marketing

Confidential, Los Angeles, CA

Responsibilities:

• Marketing Executive responsible for the reorganization of the sales and marketing department
• Transformed organization from OTS software manufacturer to a digital SaaS enterprise provider
• Executive Management Achievements-Marketing Management Achievements
• •Defined Corporate Sales Model•Created Advertising & Marketing Pieces
• •Wrote & Executed Business Plan•Designed interactive customer web site
• Reason for leaving: left to start marketing consulting business.

• Sold converged network equipment to C-Level Executives in the Enterprise Network space
• Joint digital business planning and strategic forecasting for new technologies and opportunities
• Identified new partners & negotiated contracts for joint marketing programs
• Reason for leaving: laid-off due to corporate restructuring two weeks after promotion.
• Managed partner account teams responsible for obtaining new business in mid-markets
• Responsible for responses to Telephony Services RFPs for Fortune 1,000 and Global Accounts

Business Manager

Confidential Los Angeles, CA

Responsibilities:

• Global Account Manager responsible for management of high -profile Fortune 500 accounts
• Instituted business-planning efforts based on ROI strategies, account team’s technology recommendations, and customers’ senior leadership business requirements
• Managed senior leaders of customers, ensuring their satisfaction, growth, & retention of business.
• Utilized customer’s market data to develop joint business plan and measure forecast accuracy
• Reason for leaving: global accounts division consolidated after merger with British Telecom.

• Managed team that defined new OEM product specifications & executed product launches
• Built co-operative vendor relationship PM - CDMA/TDMA cellular base stations
• Negotiated long-term contracts Created Advertising & Marketing Pieces
• Jointly-developed product requirements Designed interactive customer web site
• Conceived & implemented product’s re-design, replacing 168 configurations, with two products
• Built web page in Motorola web site to directly market Datum products to Motorola customers

Confidential San Jose, CA.

Marketing Director/Area Licensing Coordinator

Responsibilities:

• Lead creation and development of Marketing Plan of start-up for Confidential market
• Defined strategic sales approach for conversion franchise sales utilizing vertical, geographic, and demographic market parameters. Implementation utilized Beta Goldmine™ database
• Success in marketing and sales roles led to promotion to management as Marketing Director
• C-Level Joint Strategic Business Planning
• Executive Manager with P & L responsibility
• Established sales lead methodology for generation, identification, & measurement
• SaaS: Director, Marketing and Branding
• Start-Up and Fortune 100 experience
• Ecommerce development & deployment
• Web Site Development & Implementation
• Digital Marketing Expertise & Software: