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Digital Marketing Consultant Resume

Cerritos, CA

PROFESSIONAL EXPERIENCE

Digital Marketing Consultant

Confidential Cerritos, CA

Responsibilities:

  • Strategic Consultant: providing tactical planning, leadership and creative development
  • Strategy: Design, Implementation & Tracking - Writer: Content, Creative and PR
  • Communications: Internal and External -PM: Product and Project Management
  • Collateral: Digital & Conventional Materials-Web Developer: Design and Optimization
  • Mentor: teaching individuals how to learn, remain informed and benefit from that intelligence
  • Tactician: educating companies on how to identify their strengths and minimize their weaknesses

Director of Marketing

Confidential Burbank, CA

Responsibilities:

  • Executive responsible for the development and strategic management of marketing department, including construction and dissemination of customized promotional materials, creation of web and digital content, and the design of industry/vertical appropriate social media content
  • Conceived, executed and continually updated global digital marketing strategy that integrated multiple brands, increased existing digital capabilities and established new components
  • Implemented digital marketing programs, utilizing diverse channels: Corporate Website, PR, SEM, SEO (Organic/Paid), Email Campaigns, Content Curation, Social Media, and Video Content
  • Managed creative design and campaign projects, utilizing both internal staff and ad agencies
  • Measured efforts: A/B & Concept Testing, Campaign Analysis, Case Studies, Google Analytics
  • Integrated CRM & Marketing Automation Software to effectively utilize & manage sales pipeline
  • Founded Marketing/Web Design Company providing traditional and web-based marketing services and applications tailored to the specific needs of small & medium-sized businesses
  • Consultant to Microsoft assisting Strategic Partners with digital messaging, branding, and SEO
  • Integrated CRM software (Act, MS Dynamics, Salesforce) with Marketing Automation Tools (Eloqua, Hubspot, Marketo) to increase sales productivity through targeted marketing
  • Reason for leaving: personal reasons required returning to California and closing the business.

CDS, Vice President, Sales & Marketing

Confidential, Los Angeles, CA

Responsibilities:

  • Marketing Executive responsible for the reorganization of the sales and marketing department
  • Transformed organization from OTS software manufacturer to a digital SaaS enterprise provider
  • Executive Management Achievements-Marketing Management Achievements
  • •Defined Corporate Sales Model•Created Advertising & Marketing Pieces
  • •Wrote & Executed Business Plan•Designed interactive customer web site
  • Reason for leaving: left to start marketing consulting business.
  • Sold converged network equipment to C-Level Executives in the Enterprise Network space
  • Joint digital business planning and strategic forecasting for new technologies and opportunities
  • Identified new partners & negotiated contracts for joint marketing programs
  • Reason for leaving: laid-off due to corporate restructuring two weeks after promotion.
  • Managed partner account teams responsible for obtaining new business in mid-markets
  • Responsible for responses to Telephony Services RFPs for Fortune 1,000 and Global Accounts

Business Manager

Confidential Los Angeles, CA

Responsibilities:

  • Global Account Manager responsible for management of high -profile Fortune 500 accounts
  • Instituted business-planning efforts based on ROI strategies, account team’s technology recommendations, and customers’ senior leadership business requirements
  • Managed senior leaders of customers, ensuring their satisfaction, growth, & retention of business.
  • Utilized customer’s market data to develop joint business plan and measure forecast accuracy
  • Reason for leaving: global accounts division consolidated after merger with British Telecom.
  • Managed team that defined new OEM product specifications & executed product launches
  • Built co-operative vendor relationship PM - CDMA/TDMA cellular base stations
  • Negotiated long-term contracts Created Advertising & Marketing Pieces
  • Jointly-developed product requirements Designed interactive customer web site
  • Conceived & implemented product’s re-design, replacing 168 configurations, with two products
  • Built web page in Motorola web site to directly market Datum products to Motorola customers

Confidential San Jose, CA.

Marketing Director/Area Licensing Coordinator

Responsibilities:

  • Lead creation and development of Marketing Plan of start-up for Confidential market
  • Defined strategic sales approach for conversion franchise sales utilizing vertical, geographic, and demographic market parameters. Implementation utilized Beta Goldmine™ database
  • Success in marketing and sales roles led to promotion to management as Marketing Director
  • C-Level Joint Strategic Business Planning
  • Executive Manager with P & L responsibility
  • Established sales lead methodology for generation, identification, & measurement
  • SaaS: Director, Marketing and Branding
  • Start-Up and Fortune 100 experience
  • Ecommerce development & deployment
  • Web Site Development & Implementation
  • Digital Marketing Expertise & Software:

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