Marketing Executive Resume

CAREER OBJECTIVE

I am an MBA graduate, passionate about Marketing, looking for an exciting and challenging entry level position in BA/SAS.
Apply my knowledge of analytics and learning from academics professionally
Actively contribute to the success of the company by being a team player and excellent collaborator with sound interpersonal skills and positive attitude.
Achieve continuous advancement in my career and undertake managerial responsibility

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Marketing Executive

Confidential

Responsibilities:

Responsible for branding and merchandizing of the product line
Accountable for corporate key accounts management
Assisted the marketing team with developing and implementing market promotion strategies
Handled corporate communications
Conducted market research using area sampling activities

Capstone Project

Confidential

Responsibilities:

A start - up idea for first ever Amazon’s digital assistant “Alexa” based Public Parking Management System that assists garage patrons to find a spot through mobile application and operates on subscription model for garage owners.
As a CMO, I executed marketing, pricing, and implementation of the business model.
Developed the value proposition for target customers to raise awareness about the service offering.
Researched the market to find the appropriate market segment, conducted SWOT analysis and used Confidential’s forces to understand the market and the competition.
Promotional activities included outreach in college, distribution of flyers, company’s social media accounts, targeted advertisements on YouTube, Instagram, and Facebook.
Conducted market research & SWOT analysis on the benefits of a medical device to the elderly.
Proposed a detailed plan to create market demand and market penetration for the device.
Formulated a revenue model targeting $3 million in the first year of market launch.

Marketing Plan Proposal

Confidential

Responsibilities:

Developed a marketing strategy and proposed marketing objectives to improve customer satisfaction and attract middle to high income level customers for a project based on Walmart.
Researched Walmart’s market and performed situational analysis, SWOT analysis, marketing analysis and evaluation and control.

A Marketing Initiative

Confidential

Responsibilities:

Conducted market research and performed situational analysis, SWOT analysis and STP for instant noodles in Philippines and studied the presence of social media.
Developed a marketing strategy for an instant noodle start-up and created a self-featuredadvertisement video for the product.