CAREER OBJECTIVE
- I am an MBA graduate, passionate about Marketing, looking for an exciting and challenging entry level position in BA/SAS.
- Apply my knowledge of analytics and learning from academics professionally
- Actively contribute to the success of the company by being a team player and excellent collaborator with sound interpersonal skills and positive attitude.
- Achieve continuous advancement in my career and undertake managerial responsibility
TECHNICAL SKILLS
- Marketing Research Management Marketo
- Strategic planning Leadership SAS
- Promotional/Marketing Materials Team Management New Product Management
- Microsoft Office Google AdWords Tableau
- Public Relations Canva SurveyMonkey/ Survey Design
- Persuasive CommunicatorMicrosoft VizioSocial Media
PROFESSIONAL EXPERIENCE
Marketing Executive
Confidential
Responsibilities:
- Responsible for branding and merchandizing of the product line
- Accountable for corporate key accounts management
- Assisted the marketing team with developing and implementing market promotion strategies
- Handled corporate communications
- Conducted market research using area sampling activities
Capstone Project
Confidential
Responsibilities:
- A start - up idea for first ever Amazon’s digital assistant “Alexa” based Public Parking Management System that assists garage patrons to find a spot through mobile application and operates on subscription model for garage owners.
- As a CMO, I executed marketing, pricing, and implementation of the business model.
- Developed the value proposition for target customers to raise awareness about the service offering.
- Researched the market to find the appropriate market segment, conducted SWOT analysis and used Confidential’s forces to understand the market and the competition.
- Promotional activities included outreach in college, distribution of flyers, company’s social media accounts, targeted advertisements on YouTube, Instagram, and Facebook.
- Conducted market research & SWOT analysis on the benefits of a medical device to the elderly.
- Proposed a detailed plan to create market demand and market penetration for the device.
- Formulated a revenue model targeting $3 million in the first year of market launch.
Marketing Plan Proposal
Confidential
Responsibilities:
- Developed a marketing strategy and proposed marketing objectives to improve customer satisfaction and attract middle to high income level customers for a project based on Walmart.
- Researched Walmart’s market and performed situational analysis, SWOT analysis, marketing analysis and evaluation and control.
A Marketing Initiative
Confidential
Responsibilities:
- Conducted market research and performed situational analysis, SWOT analysis and STP for instant noodles in Philippines and studied the presence of social media.
- Developed a marketing strategy for an instant noodle start-up and created a self-featuredadvertisement video for the product.
