Senior Product Manager, E-commerce Resume
Seattle, WA
SUMMARY:
- Over 28 years experience in start - up and large company settings, with roles ranging from management consultant to director. Industry experience in airlines, media & entertainment, Cable MSO, Wireless, MVNO, Payments, E-Commerce with Big4 consulting expertise in mobile strategy, content strategy and acquisition, globalization, localization, business development, partner management, project management, and product management.
- Product design, development and worldwide launch of new features for shopping cart, checkout and personalized recommendations for desktop and mobile
- A/B testing for eCommerce and hybrid mobile apps - embedded html web view for IOS and Android
- Part of founding MVNO team ( Confidential ) that led the initiative from developing the mobile strategy, putting together requirements, completing business analysis, negotiating with partners & vendors, working with cross functional teams and launching the service
- Launched 15 applications and carrier services, inclusive of OTT and converged product offerings, in 18 month period prior to market launch of a MVNO ( Confidential ) utilizing a mix of internal, domestic and offshore resources
- Launched the Integrated Airline Operations Center (IAOC) initiative from concept to market, delivering on time and over 1 million dollars under budget
- Design, development and launched of Mobile Customer Care App (Android, IOS)
- Design, development and launch of a digital storefront, enabling the purchase of games, wallpaper, ringtones, and music videos, from mobile devices
- Launched a multi-channel App Store with carrier billing, enabling App purchase from the handset and Web
- Design and launch of On-Device Portal, with playlist management, App download and content streaming to the mobile handset
- Launched a Web-based Digital Music Store and PC-based media client. Included support for music download and streaming
- Launched an OTT Apps for Internet Radio, Remote DVR and Video on Demand (VOD) service for Cable MSO subscribers, across mobile devices
- Contract negotiation and hands-on work with ODM and Platform Vendors, App Developers (BREW, ANDROID), Content Providers, and Device OEMs (Kyocera, Samsung, Motorola, LG, HTC) to assure proper implementation of requirements, risk mitigation and delivery to the market
- Responsible for content strategy, distribution, and licensing, as well as building and managing business relationships with the developer community, and content partners
- Integration of Yahoo Search, User-Generated Content and Social Networking into mobile handsets
TECHNICAL EXPERTISE AND TECHNOLOGIES INCLUDE:
Design of Web Services, SOA, Progressive Web Apps, Digital Media, CDMA, EV-DO, Social Media, SaaS, Omni-channel Commerce, Airline Ancillary Products, Online Travel Agencies (OTA), Airline Operations, GDS, App Stores, Alexa Skills, IoT, AWS, A/B Testing, Conversion Optimization, Agile (Scrum, Kanban), UX, Design Thinking, Analytics, Mobile POS, Shopping Carts, Checkout Pipeline, PCI-DSS, Retail Programs, Personalization, Gift Cards, Loyalty Programs, Digital Wallets, Alternative Payment Methods, Mobile Payments, POS Financing, Payment Gateways, Cloud Computing, Media and Entertainment, MVNO, Cable MSO, OSS/BSS, NFC, Over-the-Top (OTT) Video, VOD, CDN, Digital Content Distribution, Mobile Apps, IPTV, Digital Rights Management (DRM).
TECHNOLOGY PORTFOLIO: eCommerce Tools & Technologies: BREW Distribution System (BDS), Windows Media DRM, Microsoft PlayReady, SK DRM, DECE, eBiff, OpenTV, Liberate, Github, Zenhub, Adobe Omniture, ORACLE Maxymiser, SiteCatalyst, WebLab, Splunk, Tableau, New Relic, DataDog,Google Analytics, Google Ad Exchange, Yahoo Gemini, OpenX, AppsFlyer, Google Tag Manager, BigQuery, Firebase, Somatix, CashStar, Cybersource, Chase Pay, Chase Paymentech, Visa Checkout, Demandware, VeriFone PayWare, InterTrust, Dreamweaver, Flash, Hadoop, WebMethods, TIBCO, Joomla, Python, Apache, WebSphere, ColdFusion, Stellent, Documentum, UML, .NET, J2EE, SOA, WebKit, Confidential Web Services (AWS), FareLogix, SABRE IX, Google QPX Connect
General Applications: SAP, SAS, PeopleSoft CRM, Citrix, Slack, CHAID, AVID iNews, Lotus Notes, MS Office, MS Project, Primavera, NETVIEW, RACF, Expeditor, CICS, Seibel, Airline Operations MAESTRO, OPSControl, JetPlan Engine, JetPlanner, Google ITA, and SABRE
Languages & Programming Tools: VBScript, Visual Basic, GraphQL, Node.js, Java, AJAX, JQuery, JavaScript, REACT, REDUX, JDBC, ODBC, Objective-C, SWIFT, ORACLE PL/SQL, Perl, JQuery, CSS3, HTML5, DHTML, XML, XMI, XML XSLT, WML, PHP, UDDI, WSDL, PL/1, COBOL, FORTRAN, JCL, SAS, SPSS, TSO/ISPF, TL/1, ASN.1, TPNS, Assembly Language (IBM, Intel, Motorola, HP, SUN), Visual Studio, DCDL, TCL, CGI
Protocols, Standards & Topologies: SIP, TCP/IP, NetBIOS /NetBEUI, SNMP, X.25, SNA, APPC, VTAM/LU6.2, LU0. Ethernet, 10Base-T, FDDI, ATM, Frame Relay, T1-OC3, DS1, DS3 SONET, SS7, 3GPP, ITEF, 1x-EV-DO, ISDN, WAP, JSON, CDMA, WCDMA, GSM, GPRS, WMV, WMA, MPEG, H.323, H.324, G.711, G.729, HTTPS, SOAP, XML, WSDL, UDDI, RTP, H.261, H.263, H.264
Methodologies & Standards: CMM, CMMi, PRINCE 2, DLNA, UPnP, OMA, ISO (9000, 9001, 9002, 9003), AS9006, JAR-OPS, FAA DO 178B, DOD STD 2167A, ITAR, IEEE/ANSI Standard 829-1983, IEEE/ANSI Standard 829-1987, IEEE/ANSI Standard 829-1986, AR INC 424, CiberNet, MPEG-2, MPEG-4, Scaled Agile Framework (SAFe), Test-Driven Development (TDD), Agile (Scrum, Kanban), Balanced Scorecard, SSADM, Summit/PM, Ascendant (PwC), MACROSCOPE, RUP, OOA/D, CORBA, COM, DCOM
EXPERIENCE:
Confidential, Seattle, WA
Senior Product Manager, e-Commerce
Responsibilities:
- Created E-Commerce enhancements to the payment and confirmation pages to improve profitability and user experience
- Executed end-to-endE-Commerceanalytics reporting capability to provide airlines with consumerbehavior and conversion performance
- Successfully launched new products by collaborating with design, and marketing on go-to- market lifecycle strategies
- Led competitive watch activities to identify gaps and opportunities to improve traveler experience and engagement
- Worked with the executive management team to ensure they are fully engaged inproductstrategies and overallproductdirection
Confidential, Seattle, WA
Digital Product Manager
Responsibilities:
- Design and development of Progressive Web App (PWA) with core native features, including Loyalty and Personalization, Gift Card purchase, and Account Create and Sign-in
- Conducted competitive analysis, market research, metrics and analytics to guide roadmap creation, feature prioritization and product planning
- As product owner; created epics, user stories and performed backlog grooming using JIRA and Confluence
- Collaboration with internal and external stakeholders, designers and engineers to deliver standard and alternative payment methods
- Deployed re-designed features
Confidential, Seattle, WA
Senior Product Manager
Responsibilities:
- Responsible for defining the vision, strategy, and roadmap for Sinclair digital products, Content Management Systems (CMS), Weather, UGC, Sports, Google AMP, Advertising Platform integration, linear and VOD discovery for TV Everywhere, OTT (Xbox, ROKU, PSP), and mobile APPs.
- Developed and operationalized best practices related to performance measurement reporting and KPI’s as aligned with business objectives and executive stakeholders.
Confidential, Seattle, WA
Senior Product Manager, Payments
Responsibilities:
- Responsible for developing multi-channel payment product and services (retail, e-Commerce, mobile) for the Powersports industry.
- Led the selection, enterprise integration and deployment of payment infrastructure, which included EMV compliant credit card terminals, and payment gateway with point-to-point encryption (P2PE) and tokenization.
- As product owner, wrote epics, user stories and worked with agile (Scrum, Kanban) teams to manage and prioritize product backlogs.
- Led full go-to-market strategy, product design, contracts, and licensing.
Confidential, Seattle, WA
Senior Product Manager
Responsibilities:
- Business, product, and customer experience owner, worldwide for Shopping Cart, High-Upsell Cart and Checkout, across desktop, smartphones and tablets.
- Ownership of product roadmaps - partnering with multiple teams of designers, software engineers, and architects to define, build, launch and grow new retail experiences for customers
- Agile product development based on data-driven decisions
- Conversion optimization for Shopping Cart, High Upsell Cart, and Checkout Pipeline
- Coordination of localization and translation for global product launches (Japan, China, Germany, Spain)
- Business ownership of forecasting and management, and operational planning
- Innovation leadership to drive ideas and strategy from conception to execution
Confidential, Austin, TX
Senior Product Manager
Responsibilities:
- Design and Launched Mobile Customer Care App (Android, IOS)
- Design and Launched Global Field Services App (Android, IOS)
- Design and Launched Design and launch of QR Code Management platform
- Designed Cloud-based platform to consolidate EDI-based communications with large retail partners (BestBuy, Walmart, etc.).
- Collaboration across internal/external teams in product definition, UX/design, vendor management and agile development
- Translation and localization for global product launches (Japan, China, Germany, France)
- Led cross-functional groups (Engineering/IT, customer care, marketing, sales, legal) to ensure on time delivery, launch, and service operations
- Vendor management to achieve product launch on time and within budget
Confidential, Atlanta, GA
Product Development Manager
Responsibilities:
- Responsible for the design, development and launch of Confidential service from ground up. Part of founding team that led the initiative from developing the mobile strategy, ideation, requirements, completing business analysis, negotiating with partners & vendors, working with cross functional teams and launching the service.
- Launched the Confidential Marketplace, a multi-channel App Store (BREW), enabling App purchase from the handset and Web.
- Launched Over-the-Top (OTT) video and music services (Android, BREW)
- Responsible for multi-DRM architecture, which consisted of PlayReady, WMDRM, and ecosystems
- Led cross-functional teams and manage full life cycle of design, development, deployment testing, and launch of all Mobile Entertainment services, including, App Store, Digital Music, Mobile Video, ringtones, and games.
- Deployed and launched mobile application ecosystem and Android Apps. Also accountable for Mobile Apps procurement, content distribution, strategy and licensing, as well as building and managing business relationships with the developer community, and content partners (Disney, NBCU, FOX, CBS, Weather Channel, Travel Channel).
- Conducted consumer market research and defined product strategy, roadmap, and requirements (BRD, PRD, Wireframes, etc.).
- Contract negotiation and hands-on work with ODM and Platform Vendors, App Developers (BREW, ANDROID), Content Providers, and Device OEMs (Kyocera, Samsung, Motorola, LG, HTC)
- Coordinated launch activities across various functional groups (vendor, IT, customer care, marketing, sales, legal)
Confidential, Philadelphia, PA
Senior Wireless Consultant
Responsibilities:
- Performed product planning and cost analysis for VAS services in support of wireless launch
- Wrote requirements, RFIs and managed vendor process
- Mobile Entertainment and Mobile Search
Confidential, Los Angeles, CA
Senior Technical Product Manager
Responsibilities:
- Design and development of Mobile Apps, Mobile Video, Mobile Content, and DRM (OMA, WM DRM, SK DRM)
- Deployed platforms for distribution of full track digital music (OTA, Streaming), ringtones and other music related content, platform management, license acquisition, online and mobile music portals.
- Integration of Mobile Search (Yahoo), User-Generated Content (Google, YouTube, Blogger, Flickr, etc.) and Social Networking (MySpace Mobile, Facebook) into mobile handsets (WAP, Client) and WAP Gateway
- Authored and published Digital Rights Management (DRM) White Papers to Content Providers (Universal Music Group, Warner Music Group, EMI, Sony/BMG, DISNEY, MTV, VHl, FOX, etc.) to gain approval for content distribution
- Multi-DRM (WMDRM, SKDRM) platform for mobile and PC
- Collaboration across teams in product definition (technology roadmaps, BRD, PRD, wireframes, RFP, etc.) and agile development (SCRUM) to ensure product objectives (features, milestones, schedules, test plans, etc.)
- Coordination and logistical planning with Content Partners (major and independent music labels, TV Networks) for content procurement and system interoperability.
- Deployed an XML-based workflow system for encoding, transcoding, and ingestion of content and metadata.
- Implementation and Support for Instant Messaging, Email, SMS and MMSC (MMl, MM4, and MM7), including inter-carrier gateway (VeriSign)
Confidential, Atlanta, GA
Senior Product Manager
Responsibilities:
- Design and launch of a Mobile Video Portal (H.324M, H.323, H.245, H.264, RTSP, SIP) for 3G Carriers in EMEA markets Lead video services roadmap and market strategy
- Product definition (PRD, BRD), design, agile development (SCRUM), release and launch planning
- Evaluate market opportunities, identify target markets, author business and financial plans
- Program management, and coordination across various functional groups (vendor, IT, customer care, marketing, sales, legal) to ensure on time delivery and launch.
Confidential, Denver, CO
Program and Product Management
Responsibilities:
- Managed multiple concurrent integration projects (Flight Planning, Flight Tracking, Crew Management)
- Implemented customer delivery processes and developed SOW, hired staff, managed budgets, product releases
- Coordinated delivery schedules and negotiated SLAs with various offshore teams.
- Airline customers: American Airlines, Frontier, British Airlines, Ryanair, KLM
- Collaboration with inter-departmental product teams in product definition (Roadmaps, MRD and PRD)
- Worked with global vendor teams to coordinate solution design, technology integration, localization, testing and deployment activities for airline customers in the Americas, EMEA, and Asia
- Performed market research, workshops, and focus groups with large airline customers
- Wrote business plan, and developed the business case, strategic advantage, and competitive analysis