SUMMARY:

Seasoned leader with over 17 years of demonstrated success in digital marketing and ecommerce. Proven ability to lead teams in the execution of digital strategies that directly impact revenue growth. Well versed in all aspects of customer acquisition and lead generation and online user experience. Staff management responsibility for 10+ employees.

FUNCTIONAL AREAS:

• P&L Management
• Paid Search (PPC)
• Programmatic Display
• Facebook Advertising
• Search Engine Optimization (SEO)
• Remarketing
• Email Marketing
• Mobile Advertising
• Native Advertising eCommerce platforms
• Amazon Vendor Central
• Online User Experience (UX)
• Affiliate Marketing

TECHNICAL SKILLS:

Digital Ad Platforms: Adwords, Bing, Yahoo/Gemini, Criteo, Accordant, Quantcast, Taboola, Facebook Ad Manager.

Commerce Platforms: Magento, Demandware, Microsoft Commerce Server, Shopify, Zoey

Analytics: Google Analytics

Email Platforms: Listrak, Mailchimp, Constant Contact

Social Media: HootSuite, Social Sprout

PROFESSIONAL EXPERIENCE:

Confidential

Digital Marketing and eCommerce Manager

Responsibilities:

• Direct responsibility for all digital owned media, paid media, and earned media.
• Increased revenue from email marketing by 120%.
• Responsible for increasing new customer acquisition rates through digital channels.
• Direct responsibility over a $10 million digital marketing budget.
• Oversee a team of 5, plus manage external digital agencies.
• Responsible for social media channel engagement and paid social advertising, including the deployment of Facebook Custom Audiences.
• Restructured Adwords and Bing accounts to increase ROAS.
• Enhanced Shopping campaigns to focus on new customer acquisition.
• Developed and launched new digital marketing strategy to expand the number of digital channels, focusing in new - to-file customer acquisition.
• Mapped digital campaigns to customer lifecycle phases to ensure relevant marketing messages.
• Launched new shopping cart abandonment messaging platform resulting in a 10x increase in revenue from recovered abandoned carts.

Digital Marketing and eCommerce Strategist

Confidential

Responsibilities:

• Responsible for overall agency management helping medium size companies scale up the digital channel.
• Developed and presented digital strategies and implementation road maps to clients, including CEOs and Board of Directors.
• Responsible for implementing projects which consisted of user experience definition, web platform implementation, and go-to-market digital strategy.
• Developed multi-channel digital strategies for Lead Generation ojectives.
• Implemented digital marketing programs using social channels, including Facebook, LinkedIn, Twitter, and Pinterest.
• Developed KPIs and reporting methods that summarized initiatives and tied to strategic recommendations.
• Developed and analyzed competitive intelligence for clients in the digital marketing space, which helped identify potential opportunities for expansion.
• Conducted user interviews, developed wire frames, documented use cases and test cases.
• Clients: EdwardBeiner.com, Notecosmetics.com, dclskincare,com, smartbeemo.com, asylummarketing.com, sixt.com, karigam.com.

Director, Digital Marketing & eCommerce

Confidential

Responsibilities:

• Increased online revenues by 200% within first 12 months while raising margins by 50%.
• Rescued Amazon Seller account from suspension and developed it to 6 figures/month.
• Improved Paid Search A/S (efficiency) 65% during first 6 months with conversions increasing 305%.
• Improved Conversion Rates from Paid Search from 0.46% to 2.09%.
• Increased visitor traffic from paid search by 20% in first 6 months.
• Improved Overall Conversion Rates 100% in first 6 months.
• Implemented Ad Display Program based on behavioral targeting and demographics.
• Implemented SEO guidelines to be followed by content producers and developers resulting in 35% increase in Google Organic visits.
• Launched affiliate program.
• Improved email nurturing and customer engagement program resulting in 300% list grow in first 6 months. Lifted monthly revenue from email campaigns by 1000% in first 6 months.
• Established testing & creative review processes to optimize site conversion and marketing program performance.
• Revamped Google Analytics with custom reports and dashboards.
• Implemented attribution modeling to analyze assisted conversions.
• Partnered with IT to implement a managed maintenance program that included case prioritization, improved project management, wireframe design, use-case development, quality assurance cycles and scheduled releases.
• Implemented an eCommerce steering committee integrated by senior executives to review business cases and determine prioritization of resources in order to align to the company's overall goals.
• Served as an internal agency to other business units in need of developing online presence.

Director Digital Marketing and eCommerce

Confidential

Responsibilities:

• Increased online revenue by 35% in the first 12 months.
• Daily optimization of a six figure monthly paid search budget to meet the lead generation and e-commerce goals, while improving CPA & ROAS efficiency.
• Increased online conversions 35% with visitor traffic growing 31% in the first year.
• Revamped Paid Search Program performance resulting in 35% revenue increase from PPC sources.
• Improved SEO practices leading to organic search engine sales growing 14%.
• Email marketing sales gained 65%.
• Expanded affiliate marketing program offering compelling marketing materials and attracting top affiliates resulting in over 100% sales growth.
• Partnered with IT and consulting companies to replace legacy ecommerce platform with Demandware (Software-as-a-Service) and state-of-the-art Order Management System, full lifecycle project in 4 months.
• Managed digital agency performance while implementing shopping engines integration, affiliate network implementation, and retargeting program.
• Implemented email program - including shopping cart abandonment reminders-to improve customer engagement and conversions.
• Implemented systematic cross-selling, up-selling rules based on dynamic customer segmentation criteria.
• Implemented SEO guidelines to be followed by content producers and developers.
• Liaison with the merchandising department to make category recommendations to optimize online sales.

eCommerce Manager

Confidential, Miami, FL

Responsibilities:

• Member of a cross-functional management team responsible for defining online strategy, including eCommerce, mobile presence, multi-language, and cross-channel transactions, email strategy and search engine optimization.
• Implemented lead-generation system to capture web visitor's phone number and automatically route contact information to outbound call center agent for call back to lead.
• Managed external interactive agencies to implement the next-generation carnival.com, an industry-first web site that integrates campaign management, personalization, e-docs, and online commerce.
• Implemented Social Media features into carnival.com to provide Forums and FAQs functionality.
• As part of the social media strategy, linked Carnival’s custom Facebook application into online reservation system to allow Facebook users to book online without leaving Facebook.
• Accountable for project results and meeting commitments on cost, functionality, time-to-market and quality; responsible for project planning and forecasting, capital and resources, and ongoing realignment of same to meet new or changing business priorities.
• Responsible for vendor management and contract negotiations.
• Lead the development of a group-wide offshoring operation to better leverage internal resources and drive cost, process and people efficiencies. Savings: 20 full time employee positions.
• Managed the design, development and implementation plan for all e-commerce applications.