Salesforce Marketing Cloud Developer (exact Target)/business System Analyst/qa Resume
Phoenix, AZ
SUMMARY
- 5+ years of experience in IT industry including more TEMPthan 5 years of experience in Sales force.com CRM platform.
- Experience in Development, Administration, Configuration, Implementation and Support of Sales force CRM based on Apex language and leveraging Force.com Platform.
- Experience on Sales force CRM platform and worked on different environment of SFDC such as sales cloud, Service Cloud and Marketing Cloud.
- Extensive experience in Object Oriented Analysis, Designing and Programming Skills.
- Experience in Integrating App Exchange Applications wif Sales force, Mass E - Mail Management, Application management using Force.com Plug-in and Eclipse IDE in Sandbox and Production Environments.
- Strong knowledge in using Apex classes, Page layouts, S-Controls and migration tools for development and integration of salesforce.com application
- Strong Knowledge of SFDC standard Data structures and familiarity wif designing Custom Objects and Force.com platform and Force.com Sites.
- Experience in understanding business requirement to design the required entities like custom objects and tan creating the junction objects, Master Detail Relationship, Lookups, Pick lists, Dependent Pick lists.
- Developed Apex classes using other platform based technologies like Visual force, Force.com IDE.
- Experience in use of Standard and Custom controllers of Visual force in development of custom sales force pages as required by business requirements.
- Expertise in using Field Level Security, Record Level Security, Object Level Security, Permission sets.
- Proficient knowledge of Governor limits. Experience in optimization of existing code in accordance to the governor limits.
- Participated in all stages of Software Development Life Cycle (SDFC) i.e, System Analysis, Design, Development and Testing Expertise wif object Oriented Design (OOD), Analysis (OOA), based on Unified Modelling Language (UML) architecture.
- Developed Lightning apps using Lightning components and made them compatible wif sales force 1 mobile app.
- Has good knowledge in Process Builder, MVC and AURA frame work, app builder, lightning connect, Lightning schema builder.
- Worked extensively on various sales force.com standard objects like Accounts, Contacts, Opportunities, Products, Cases, Leads and Campaigns.
- Experience in creating various Reports (summary reports, matrix reports, pie charts, dashboards and graphics) and Report Folders. feed processes and Working wif Marketing managers and converting their strategy into implementations using Marketing cloud Exact Target
- Experience in obtaining data from external systems using Sales force connect.
- Expertise in Agile, scrum methodologies and waterfall model.
- Experience in using Data Loader for insert, update and bulk import or export of data from Salesforce.com Objects and data manipulation language for data migration.
- Strong experience in writing/manipulating salesforce.com platform data using SOQL, SOSL queries and worked wif large data volume manipulations.
- Experience in using declarative features like validation rules, workflows, approval approval process, sharing rules automation for satisfying complex business process
- Expertise in SFDC chatter feeds, Web-to-lead, email-to-case, Web-to-case, Salesforce1 mobile apps and also created email templates, Public groups, reusable lightning components.
- Has experience in various technologies like HTML, JavaScript, CSS, Ajax, Angular JS, Hibernate, data modeling.
- Experience in implementing security and sharing rules at object, field, and record level for different users at different levels of organization, also created various profiles and configured the permission based on the organizational hierarchy.
- A team player wif strong work ethic, a positive attitude and ability to make the best use of individual resources. Committed to excellence, and a prudent developer wif strong problem-solving,
TECHNICAL SKILLS
Salesforce Technologies: Sales force CRM, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Visual Force Pages /Components, Workflow & Approvals, Process Builder, Validation Rules, Sharing Rules, Chatter, Dashboards, Analytic Snapshots, Custom Objects, Custom Fields, Case Management, Wrapper Classes, Test Classes, Assignment Rules, Escalation Rules, Apex Web Services
Salesforce Tools: Force.com Eclipse IDE Plug-in, Force.com Data Import Wizard, Force.com Platform (Sandbox, and Production), Force.com migration tool, Force.com explorer.
Programming Languages: Apex, Java, SQL
Web Technologies: HTML, XML, JavaScript, AJAX, CSS, jQuery
Server Side Technologies: Servlets, Java Server Faces, Java Server Pages
Web Services: REST, SOAP, WSDL
Databases: MySQL, Microsoft Access, MongoDB, SQL ServerOracle 12c
IDE: Eclipse IDE, Net Beans IDE 8.0.2
Packages: MS Word, MS Excel, MS PowerPoint, MS Project, MS Visio
ETL/Integration Tools: Apex Data Loader, Informatica, Force.com workbench, Jitter bit, Apttus
Operating Systems: Windows XP/Vista, Windows Server 2008, Linux, Unix
PROFESSIONAL EXPERIENCE
Confidential, Phoenix, AZ
Salesforce Marketing Cloud Developer (Exact Target)/Business System Analyst/QA
Responsibilities:
- Used Geo location field type to calculate the nearest properties from contact mailing address.
- Developed custom Real estate applications for property management.
- Worked on Data Management including data integration from external data sources using API’s, Web services, importing and exporting large volumes of data
- Data migration from external systems to sales force using Data Loader.
- Worked on various salesforce.com standard objects like Campaigns, Leads, Accounts, Contacts, Opportunity, Forecast, Cases, Search Layouts, App Customization, Custom and Related Links, Migration Tool, Reports and Dashboards.
- Implemented Salesforce automation for Campaign management, opportunity management and lead management.
- Created different Workflow rules (outbound API messages, email alerts, update fields) and Approvals for various campaign processes and designed HTML Email templates for auto response to customers and created approval page layouts and tested using sandbox.
- Designed, and developed the Custom objects, Validation rules, Page layouts, Custom tabs, Components, Visual force Pages to suit to the needs of the application.
- Deliver continuing support in the areas of SFDC configuration, administration, reporting, data migration, solution design and project co-ordination.
- Examined distinct business reports and governed the team on deployment and customization of those reports inSalesforce.
- Worked wif business process owners to understand their requirements for Salesforce Marketing Cloud application.
- Extensively worked on customizing Geo Point App to the organization needs.
- Developed and configured various Reports (summary reports, Matrix reports, dashboards, pie charts) for different user profiles based on the need in the organization.
- Around 4 years of experience in Salesforce.com Administrator / Business Analysis and Business Process.
- Hands on experience in gathering and documenting business requirements. Involved in creating Epics and Backlog Grooming.
- Interacted wif various business team members to gather the requirements and documented the requirements.
- Reviewing the test cases provided by the QA team, and providing feedback.
- Create User Stories by working together wif Business and Developer team.
- Developed and executed marketing campaigns using Marketing Cloud's Email Studio.
- Trained vendors to use Content builder to build and maintain marketing content. Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
- Support Exact Target Communication Plans, Form Assembly data forms wif Salesforce configuring connectors
- Setup, maintain and optimize Email marketing campaign utilizing Exact Target/Salesforce Marketing Cloud.
- Worked wif Exact Target marketing automation suite for emails, landing pages.
- Worked on salesforce Marketing Cloud using Exact Target through the entire Implementation process.
- Worked wif the Audience creation in Marketing cloud.
- Experience in analyzing andresolving incidents, tickets, problems and issues/action items.
- Escalate issues to team lead, co-ordinate wif Offshore team, Client team and Business Users at Onsite
- Involved in analyzing, designing and developing minor enhancements, tracking work allocation and monitoring batch schedule & performance issues.
- Described organization hierarchy and built profiles, roles accordingly in Salesforce; managed on visibility and security settings around them as required by the business..
- Participated in the training sessions provided by the Sales force team and support end users
- Knowledge on creating Visual force Dashboards, sharing rules, Roles, Role Hierarchies and also implemented Object Level Field Security to manage critical information on user profiles.
- Used the Sandbox for Testing and migrated the code to the deployment instance after testing.
- Used change sets for deployment.
Environment: Saleforce.com platform, Role Hierarchies, Sharing Rules, Email Templates, Reports, Dashboards, Custom Objects, Custom Tabs, Email Services, Security Controls, Approval process.
Confidential, Cupertino, CA.
Sales force Developer/Administrator
Responsibilities:
- Involved in SFDC application setup and customization to match the functional needs of the Company.
- Employed Data Loader to read, extract and load data from CSV. files in to sales force environment.
- Worked as Sales force admin support governing user account creation, personal information setup, password reset, Roles & Profile creation, user group creation, updating company profile, Network access setup.
- Skilled on Case Management, Captured cases from company’s website and customer emails.
- Managed Auto response rules if customers approached beyond the business hours.
- Involved in setting up field level access for each custom object created based on the user’s role wifin the organization.
- Developed various Custom objects, Tabs, record types, Entity-Relationship data model, validation rules, Components
- Involved in the Data Transformation and Data Cleaning activities while transferring the data to the external system using Informatics on Demand.
- Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.
- Involved in field & page layout customization for the standard objects like Account, Contact, and Leads.
- Created workflow rules and defined related tasks, time triggered tasks, email alerts, filed updates to implement business logic.
- Created Sharing Rules, Validation Rules and Approval process
- Created public groups to support multiple users for shared access of records.
- Defined lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.
- Involved in security levels and privileges by customizing Salesforce.com Profiles and Roles.
- Involved in customizing custom objects, tabs, fields, page layout as per the business need.
- Integrated Email wif Salesforce.com for mass E-mail management and designed various custom E-mail templates.
- Maintained user roles, security, profiles, and workflow rules wherever necessary.
Environment: Force.com, Apex, Data Loader, Import Wizard, Eclipse IDE, Triggers, Custom objects, Layout, SOQL (Sales force Object Query Language).
Confidential
Sr Salesforce.com Developer
Responsibilities:
- Involved in Salesforce.com Application Setup activities and customized the applications to match the functional needs of the organization.
- Performed the role of Salesforce.com Developer in the organization.
- Interacted wif various business team members to gather and documented the requirements. Implemented the requirements on Salesforce.com platform and Force.com IDE Plug-in using Eclipse.
- Closely worked wif SalesForce.com teammates while implementing the solutions for the requirements.
- Developed several Triggers, Apex classes and Visual force pages as part of the application development.
- Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Reports and Opportunities.
- Customized the Dashboards to track usage for productivity and performance of business centers and their sales teams.
- Designed, Implemented and deployed the Custom objects, Page layouts, Custom tabs, Components to suit to the needs of the application.
- Created Custom Objects and defined lookup and master-detail relationships on the objects and created junction objects to establish many-to-many relationship among objects.
- Created various profiles and configured the permissions based on the organizational hierarchy requirements
- Customized tabs for different business users groups and business centers.
- Created the workflows for automated lead routing, lead escalation, alerts and custom coaching plans.
- Experienced in the use of Data Loader.
- Implemented escalation rules, automatic case generation and their escalation to call center representative, and generated email alerts for quick issue resolution.
- Performed the role of support engineer for the internal users and helped them in getting used to the application, generated reports and saved them for further access to the users.
- Supported the data migration activities for Migrating the data from various business centers and business center users wif the support of Saleforce.com.
- Used the sandbox for testing and migrated the code to the deployment instance after testing.
- Involved wif Salesforce.com Premier Support and handled the support cases wif the help of salesforce.com support.
- Provided the training to the internal business users to use the application and develop their own custom reports.
Environment: Saleforce.com platform, Apex, Visual Force, Data Loader, Workflow & Approvals, Reports, Custom Objects, Custom Tabs, Security Controls, Sandbox data loading, Data Loader, SF Explorer and Eclipse IDE Plug-in.
Confidential
Salesforce Developer
Responsibilities:
- Worked based on the Agile Process
- Responsible for Admin activities like customizing custom fields, Page Layouts, Record Types, Workflows.
- Creation of Page layout for custom object as well as standard objects for respected Profiles.
- Configure and Set up relationship between various objects using look up and master detail relationship
- Experienced in writing Apex classes, batch apex, scheduled apex, triggers and workflows.
- Creation of Visual Force page and Apex classes.
- Approval Process, Validation Rules, Report Types.
- Responsible for Loading data into salesforce.com using Apex Data Loader, Import Wizard
- Responsible for migrating data from one Sandbox environment to another Sandbox environment using Force.com IDE tool and Change Sets.
- Responsible for writing Test Scripts for various scenarios
- Worked on Apex Triggers and Apex Classes for custom logic.
Environment: Saleforce.com platform, Apex, Visual Force, Data Loader, Workflow & Approvals, Reports