SUMMARY

• Over 6 of extensive experience in CRM and Marketing in variety of industries with a proven track record of success in utilization of CRM tools and developing and executing marketing initiatives supporting sales growth.
• Over 5 years of Salesforce development and admin experience.
• Expertise in Web Service Integrations (REST, SOAP).
• Expertise in Salesforce data Migrations.
• Expertise in Salesforce reporting and dashboards.
• Expertise in marketing automation tools.
• Expertise in Marketo - SFDC Integration.
• Expertise in running various Marketing campaigns.
• Expertise in Salesforce Triggers and visualforce development.
• Expertise in Web-Lead, Email-Case, CTI, Salesforce Sites, Customer Portals.
• Expertise in Ant Migration Tool.
• Experience working with Force.com IDE in design and development of Custom Application for Complex Business Processes in both Sales and Service Cloud Modules.
• Hands on experience on configuring and maintaining user permissions for App Exchange Apps.

TECHNICAL SKILLS

Salesforce: Users, Role, Permission set, Profiles, Sharing Rule, Validation Rule, Records Type, Page Layouts, Custom Fields & application, Data Type, Fields Accessibility, Apex Trigger, Apex Data Loader, Command line Data Loader, Sales force API, Data Migration, Apex - Integrations, Apex Scheduler, Apex Batch Processes, Marketo, Revenue Marketing, Email Marketing, Campaigns.

Databases: Oracle®, SQL Server, Salesforce.

Marketing Tools: Eloqua, Marketo.

Data Integration: Data Loader, Command Line Data Loader, Informatica, Jitter bit, Workbench.

Methodology and Standards: ASAP Methodology, Best Practice Implementation, Focus methodology, Roll Out implementation.

Other Skills: Social marketing, Marketo deployments, Marketo Integrations, Salesforce CRM, Apex, VisualForce, apex triggers, and workflow rules.

Operating Systems: Microsoft Windows® 7/Server 2008/Server 2003/XP/2000/NT/98/95®.

Industries: Telecommunications, Mortgage, Manufacturing, Trading, Marketing, Travel, Insurance, Transportation and more.

Deployment Tools: ANT Migration Tool, Eclipse IDE, Change Sets.

UAT Automation: Flame Automation Tool.

PROFESSIONAL EXPERIENCE

Confidential, Quincy, MA

Sr. Salesforce Developer

Responsibilities:

• A primary objective of dis project is to Build Ecommerce customer portal using Cloud Craze community Managed Package.
• Developed different visual force Pages to suit to the needs of the application using HTML, CSS, Handlebar.js and JavaScript.
• Integrated with MuleSoft for Trade Compliance and GMP verification.
• Involved and interacted with Ecommerce business group for gathering the requirements for Ecommerce Portal implementation.
• Developed APEX Classes, Controller Classes and APEX Triggers for various functional needs in the application.
• Used ANT Migration tool and Perforce for Deployment Activities.

Confidential, Portland, OR

Sr. Salesforce Developer/Administrator

Responsibilities:

• Involved in requirements gathering with multiple project managers, in an effort to better customize, and utilize the full functionality of the Salesforce.com CRM solution.
• Integrated with LMS (Learning management System) to get Partner Certification/Credential into salesforce and assign Partner Medal Level Status (Platinum/Glod/Silver) based on rules defined in salesforce.
• Integrated with Avaya One Source Quoting Tool to Automate Renewal Opportunities Create and Update without login into SFDC using REST and SOAP API.
• Integrated SFDC with SAP to send Customer information using SOAP API via Middleware (FMW).
• Integrated salesforce with SAP to download Customer Account information using REST API.
• Integrated Salesforce with EC Quoting Tool to Automate Quote Create/Update via Middleware (FMW & WebLogic) using SOAP API.
• Designed, developed and deployed the Custom objects, Page layouts, Custom tabs, Components.
• Developed different visualforce Pages to suit to the needs of the application using different visualforce components.
• Implemented packages in distributing and migrating components or applications within the organization.
• Integrated the Web Services for extracting the data from external systems to display in the pages of salesforce.com.
• Designed, developed and deployed Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.
• Participated in the training sessions provided by the Salesforce team.
• Used ANT Migration tool for Deployment Activities.
• Used Flame Automation Tool to run the test scripts.
• Also have experience on Service Cloud, App-exchange & Call center applications, in Various SFDC Implementations.
• Integrate salesforce with Oracle CRM to send and receive Partner data real time.

Confidential, Troy, MI

Salesforce Developer/Business Analyst

Responsibilities:

• A primary objective of dis project is to gather requirements to configure Salesforce and integrate marketing tool with Salesforce.
• Prepared accurate and detailed requirement specifications documents, process maps, user interface guides, functional specification documents, use cases, test cases, and other project documents as needed.
• Support in training, adoption and liaison for SFDC system and business administrators.
• Involved and interacted with various business user groups for gathering the requirements for CRM implementation.
• Designed Functional Design Documents and Business Requirement Documents.
• Custom links, buttons, page layouts, validation rules, workflows, approval process, roles and hierarchy, sharing settings to allow only the appropriate managers to view the data made available via criteria based sharing rules.
• Developed and configured various Custom Reports and Report Folders for different user profiles based on the need in the organization.
• Developed APEX Classes, Controller Classes and APEX Triggers for various functional needs in the application.
• Extracted the data from salesforce.com application into the external databases for generating large data reports.
• Created and used Email templates in HTML and Visualforce.
• Developed S-controls to manage sales plan call sheets within Salesforce, capturing prep data and call activity.
• Provided the training to the internal business users to use the application and develop their own custom reports.
• Performed the role of support engineer for the internal users and halped them in getting used to the application, generated reports and saved them for further access to the users.
• Involved with Salesforce.com Premier Support and handled the support cases with the halp of salesforce.com support.
• Administrated and monitored the company’s Salesforce CRM application.

Confidential, Los Angeles, CA

Salesforce Developer

Responsibilities:

• A primary objective of dis project is to configure Salesforce and integrate marketing tool with Salesforce.
• Handled Complete integration with salesforce and marketing tool, apex class, visual force pages, to fulfil clients requirement
• Created reporting structure for marketing campaigns, Time based drip postcard campaigns, scheduling campaigns, created email templates, smart list.
• Ability to report on marketing tool tracking information within Salesforce.
• Worked on restful web service integrations to other property management web services.
• Worked on Soap web service integration to internal application through Fusion Middle ware.
• Worked with various reports and dashboards.
• Worked on various workflow rules, validation rules, approval process.

Confidential, San Francisco, CA

Salesforce Admin & Developer

Responsibilities:

• A primary objective of dis project was to configure Salesforce and integrate Encompass with Salesforce. In phase 1 an automated one-way interface involving 150 data points from Encompass to Salesforce. dis data transfer occurred on a daily basis. Many of the necessary data points were not native to Salesforce and required configuration to match the data needed by the client and transferred from Encompass.
• Screen design and data structure were important as the accessibility and function of these fields were critical to the success of dis project. The project also required the ability to integrate to a third-party email provider. Integration to a third party mail house was also accomplished. Automated email campaigns that are triggered by a record’s real-time operational status. These emails were sent to multiple parties included in each record. At each stage of the loan process, pre-defined, modifiable, emails were required to notify all those associated with the loan that progress TEMPhas been made.
• The marketing platform was chosen to be Marketo and various Marketo campaigns were created to send filter based and triggered data flows. Landing page were created to complete the contact us forms and the unsubscribe story.
• The integration from SQL Server to Salesforce was completely automated single headedly by me using Salesforce command line data loader process. Used data loader to create the SDL files and configured the data loaders to load the data into salesforce on a nightly basic using batch commands and windows scheduler. Also added capability to email the error files and move the processed logs appropriately. Used bcp to get the data from SQL Server to input into the import process.
• Created sample contact under accounts so that real time smart list can be utilized to do real life testing of email campaigns. dis allowed ability for the 100+ mortgage consultant to get real time sample of exactly what was being marketed on their behalf.
• Worked with various reports and dashboards displaying the ROI of each campaign
• And tracking the opening, clicking or each email in Salesforce and tying with the loans generated from it.
• Added ability to send emails as the mortgage consultant so that emails are personal in appearance.
• Ability to segregate data by loan type, client type, & referral source. Allow DNC, DCM, and DNE users.
• Ability to opt out individuals from the emailing per discretion of the MC

Confidential

Java Developer

Responsibilities:

• Developed the code to generate excel reports and to generate excel graphs using apache poi.
• Developed the workflow code for report generation package.
• Involved in code enhancement and defect fixing.
• Actively participated in Object Oriented Analysis & Design sessions of the Project, which is based on MVC 2 Architecture using J2EE and Struts
• Designed and developed presentation layer using JSF, JSP, and JavaScript in Sun Java Studio Creator.
• Used UML, MS Visio for designing application by creating Sequence and Class diagrams
• Configured faces-config.xml and navigation.xml to set all page navigations and created lot of EJBs to address the business logic.
• Performed Validations on UI data using JSF validators and JavaScript
• Implemented the JSPs and EJBs in the JSF Framework to TEMPeffectively handle the workflow of the application.
• Used XML as data communication format between different modules of the application.
• Involved in design and developing re-usable web services using SOAP, XML, WSDL, UDDI, XML Schemas, JAXB, and XSL
• Involved in writing the ANT scripts to build and deploy the application
• Widely used SQL, PL/SQL in constructing views, indexes, stored procedures, triggers, cursors, functions, and relational database models.