Adobe Campaign Technical Lead Resume

SUMMARY

Liaison between Clients and Technology Vendors and managed communications of key initiatives and/or issues & remediation efforts to key stakeholders and leadership
Experience working wif business areas to understand their processes and problems, and proposing solutions based on that understanding
Develop and drive a strategy for consumer facing products in conjunction wif the Product and Engineering teams
Own the marketing strategy, architecture, and technology platforms that support pipeline growth, including lead processes, marketing automation, technology, reporting and analytics
Partner wif the Product team to halp inform the strategic direction and positioning of products, drives campaigns when rolling out new products, and optimize current features to support user growth, engagement, and retention
Work cross - functionally wif Product, Design, Brand, Support, etc. to fuel ongoing product adoption and go-to-market launches, fully Hands on experience.
Experience working wif business areas to understand their processes and problems, and proposing solutions based on that understanding
Provide coaching, mentoring, and training for new or less experienced team members
Collaborate wif internal stakeholders and team members to build solutions in Adobe Campaign that support business requirements
Provide best practices in managing data security during data-in-transit and data-at-rest

TECHNICAL SKILLS

PROFESSIONAL EXPERIENCE

Adobe Campaign Technical Lead

Confidential

Responsibilities:

Solution designed from ground up for Monetization Marketing using Adobe Campaign classic for Power & energy.
Acted as a specialist primarily for Adobe Campaign to implement Marketing use cases and strategies.
Implemented all campaign(multichannel) related operations based on business requirement.

Adobe Campaign Technical Lead

Confidential

Responsibilities:

Solution designed from ground up for Monetization Marketing using Adobe Campaign classic for Financial client for their new business.
Acted as a specialist primarily for Adobe Campaign, Salesforce Marketing Cloud, and other marketing automation product suites and recommended best practice solutions to the client based on business needs.
Served as liaison to the business and managed communications and status of key initiatives and/or issues and remediation efforts to key stakeholders and leadership
Conducted workshops and interviews to understand the current state architecture & pain points to perform gap assessment and design the future state architecture and build plan
Designed and developed technical architecture, data model, deliverability plan, implementation plan and Operate Guide.
Lead the implementation of building multi-channel campaigns for Push, In-App, SMS, and Emails. Responsible for end-to-end delivery using Agile methodology.
Part of Marketing Centre Of Excellence initiatives and leading various Go-To-Market initiatives, apart from working on various Marketing automation POC’s and pre-sale opportunities.

Technical Lead

Confidential

Responsibilities:

Validate the Functional and Technical Spec and get it approved from the Client stakeholders.
Working as Technical Lead & Managing delivery of several major/minor releases
Involve in the complete SDLC of this project including project planning, stakeholder’s communication, Requirement analysis, Design, Development including UAT & deployment.
Leverage campaign management tool(s) to design and execute direct marketing campaigns across direct mail, email Campaign optimization and design, understanding of data and campaign business rules
Managing campaign requirements and changes throughout the campaign workflow and set expectations appropriately wif business owners and management/business partners for the changes.
Technical Activities include Designing Workflow configuration, Universe Implementation, Design Data Import Scheduler, Defect fixing and testing, Creating templates, users management Customer Segmentation, Campaign Design, Offer Management, Data Extraction
Set-up and support of campaign production for marketing campaigns, Uploading Audience Members in bulk
Real time & offline Integration wif external systems using web services, batch scheduler
Test case preparation and Review
Installation of Confidential Tools, Configuring Server
Maintenance and L3 support activities
Ensuring proper knowledge is shared across the team. Have posted lots of technical document in Confidential Blogs.