SUMMARY

Senior Business Analyst wif an experience of over 8 years in Healthcare and E - commerce domains. Proficient in Software Development Life Cycle methodologies me.e. Waterfall and Agile including expertise in requirement analysis, design, development and testing. TEMPEffective at requirements gathering, data analysis, data mapping and user acceptance testing.

TECHNICAL SKILLS

• Software Methodologies
• RUP, Agile (Scrum), Waterfall
• Domain Expertise
• Healthcare, E-commerce
• Content Management
• MS Office, MS Project, SharePoint
• Prototyping Tools
• Balsamiq, Pencil
• Business Process Modelling Tools
• MS-Visio, Smart Draw, UML, Blue print, Enterprise Architect

PROFESSIONAL EXPERIENCE:

Confidential

Senior Business Analyst/Project Coordinator

Responsibilities:

• Acted as a liaison between the Business and Delivery team through the project life cycle to communicate and validate requirements, and to define and drive business requirements from initiation through implementation using Agile SCRUM methodology.
• Conducted JAD sessions, One on One Interviews and GAP analysis to clarify the business workflow for As-Is and To-Be process for the existing Mobile Health application wif the Case Management and Claims department.
• Actively assisted the Product Owner in the development, grooming and sizing of the product backlog, release backlogs and sprint backlogs to monitor the development process.
• Worked on JIRA (Agile tool) to create product backlog, user stories and tasks.
• Participated in sprint planning, daily scrums, retrospectives and sprint review meetings.
• Assisted the Product Owner and the team in entering and updating Issues (Epics, Stories and Tasks) onto JIRA agile application.
• Assisted in testing associated sprint stories for acceptance signoff.
• Developed and maintained a Burn down chart to keep track of the efforts versus the sprint timeline to be achieved.
• Assisted testing team wif documenting Test Plans, Test cases and execution of test scenarios for the Mobile Application and clarified issues which may arise during testing.
• Hosted Triage meetings whenever conflicts arose wifin the team.
• Created and maintained a Requirements Traceability Matrix (RTM) to map the functional requirements wif Test Scripts.
• Worked closely and collaboratively wif other team Business Analysts, System Architects, Data Architects, Development team, and QA team to clearly articulate defined requirements, and clarifications when questions arose.

Environment: Agile Scrum, JIRA, MS Office (Outlook, Word, Excel, Visio, Access, etc.), MS Project, MS SharePointProject Overview:

Responsibilities:

• Gathered business requirements and liaised wif development team to ensure dat business requirements are feasible.
• Prepared the Business Requirement Document (BRD) and ensured dat technical delivery team TEMPhas full understanding of business goals and objectives as stated in the requirements.
• Maintained a very close interaction between business users and developers to avoid any gaps in understanding or implementation of requirements.
• Maintained Requirement Traceability Matrix (RTM) to make sure dat all the requirements are covered in test cases.
• Developed Use case diagrams, activity diagrams and system design diagrams.
• Conducted GAP Analysis by creating process flows highlighting the differences between the current (As-Is) environment versus the target (To-Be) environment.
• Documented Sprint Backlog to manage User Stories and has a good understanding of Burndown charts.
• Participated in Sprint Planning, Daily Scrums, Sprint Reviews and Retrospective.
• Created and Updated Issues (Epic, Stories and Tasks) onto JIRA application.
• Guided the development teams to breakdown large and complex user stories into simplified versions for executions.
• Joined requirement grooming sessions during the sprints.
• Tested the user stories for accuracy to ensure undisputed acceptance and validating stories.
• Analysed and documented system release/deployment issues as per version management, backward compatibility, load balancing of components in the production environment.
• Performed impact analysis for changing requirements and coordinated wif business users for prioritizing the testing/release of the changes.
• Created data analysis, created data mapping and data interface documents and kept the documents updated wif changes in requirements and functional specifications.
• Assisted in the design and implementation of test cases for testing the web portal of New MMIS system and also assisted in the User Acceptance testing (UAT).

Environment: Windows XP, SQL, MS-Visio, UML, Agile SCRUM, JIRA.

Confidential:

Senior Process Analyst

Responsibilities:

• Handled communications for online campaigns wif Clients and liaise wif onshore stakeholders including Account Managers, Sales Managers, Rich Media, agencies, clients and other internal teams.
• Analyzed Client requirements and documented them enabling easier communication and understanding amongst all the involved teams.
• Ensured dat project objectives, approach, and deliverables are clearly defined and documented in a project plan.
• Worked extensively wif SMEs and performed Gap analysis to arrive at the gaps between current and future campaign strategies and the outcomes to be impacted.
• Was responsible for writingCampaignUse Cases,documenting Campaign specs, logical analysis and change management of requirements.
• Translatedcampaignfunctionality and expected outcomes into clear, precise and easy-to-read functional specifications, operational specifications wif data mapping and projecting campaign execution process flow.
• Facilitated campaign development sessions wif the technical build team.
• Collaborated wif the Creative/ad agencies, Sales, Marketing, editorial, Design, and Tech teams to assist in creation and implementation of custom advertising solutions.
• Educated advertisers and agencies on Google Display and YouTube best practices, policies, technical specs etc.
• Compiled regular reports to analyze campaign performance & spend to provide insights for campaign/ad optimization.
• Identified areas for process improvement and thus contributed in promoting business expansion.
• Flagged potential problems wif the campaign performance at an early stage and, modified and improvised the campaign strategies thus improving Client's business Satisfaction.
• Provided Periodic reporting and Maintenance of the overall campaign statistics ensuring transparency and clarity wif the Campaign Outcomes.
• Was a crucial member of the change management, adaptability and improvisation pilot and thus experimented on various new business strategies to improve customer satisfaction and hence contributed to business expansion.
• Was an active member in resolving live campaign issues wifin very short turnaround times thus reducing a considerable amount of revenue loss to the company.
• Facilitated media planning based on analysis of current & past campaign reports and interpreted the media plans to guide and audit IO/Line Item set up.
• Worked in diversified work cultures and Clients across the globe and hence gained good experience in adaptability to various business needs and customer satisfaction driven approach.
• Analyzed inventory utilization and managed ad networks/platforms to ensure most profitable use of unsold inventory.
• Formulated and streamlined processes to facilitate and expedite display publisher on-boarding and case/incident tracking, as needed.
• Supported Sales wif campaign changes and updates.
• Constantly monitored and improved customer satisfaction which resulted in successful campaign management thus acquiring more campaigns for the Client.

Environment: MS Office (MS Excel, MS Access, MS Word, MS Power Point), MS Visio, XFP, BART, DSM, DFA, DCM, Adelphi, Trax, Admob, Google Analytics

Responsibilities:

• Maintained proactive communications regarding media campaigns across multiple account stakeholders including Account Managers, Sales Managers, Rich media, agencies, clients and internal teams and project managers.
• Performed requirement gathering & analysis by actively soliciting, analysing and negotiating customer requirements and prepared the requirements specification document using MS Word.
• Developed and managed Campaign Plans and Schedules. Managed resolution of campaign issues, conflicts and timelines.
• Worked wif advertisers, agencies and sales to ensure timely delivery of assets, ensuring their compliance wif site ad guidelines and specs.
• Hosted weekly change request & enhancement meetings wifClients and advertisers, and conduct bi-weekly iteration planning meetings wif the onshore teams.
• Trafficked and manage online advertising campaigns.
• Generated reports and statistics for the overall campaign performance.
• Liaised wif sales on campaign changes & updates during flight.
• Organized Kick Off Calls for campaigns and dealt wif the technical, policy and other issues and queries posed by the client.
• Analysed & implemented Ad tags (impression, click and remarketing) from 3rd party ad servers like DoubleClick, Media mind etc.
• Uploaded and tested banner ads, video ads and third-party tags to ensure dat they meet specification and policy requirements.
• Created Video Ad Campaigns (pre-and post-roll videos, in video, first watch) in the DFP server for YouTube Watch page and Homepage.
• Created Rich Media Ads and advised Clients on the creative design to ensure best performance.
• Ensured Quality and troubleshooted 3rd party tags, flash files, and other advertiser-provided creatives.
• Ensured immediate and direct feedback to both media account managers and publishers regarding campaign issues.
• Monitored and optimized campaigns throughout their life-cycles to ensure advertiser goals are met.
• Conducted data validation checks to improvise campaign performance.

Environment: MS Office, Windows O/S, Google Analytics, gCases, XFP, DFA, DCM, Ad mob

Confidential:

Business Analyst

Responsibilities:

• Identified Stakeholders and aided in the collection of business requirements to create the Business Requirement Document (BRDs) using MS Word and MS Visio.
• Impact analysis was performed to determine the impact of ICD-9 to ICD-10 migration.
• Identified critical areas of business risk and modified business processes to reduce risk by using the Risk-Management Process.
• Worked wif the Source System Subject Matter Expert (SME) to ensure dat the extracts are properly mapped using SQL for data mapping and querying.
• As part of the data mapping procedures, assisted in writing requirement documents for ETL – Data Extraction, Data Analysis and Loading process of collected data.
• Prepared presentations to highlight the changes made.
• Delivered production support and post-production support, clarified changes to the business users, organized one on one sessions, one on many sessions to make sure the business users are aware of the system variations.

Environment: SharePoint, HP Quality Center, Crystal reports, MS Office Suite, Waterfall Methodology

Confidential

Associate Analyst

Responsibilities:

• Participated in focussed group meetings and Interviews wif the Stakeholders to gather requirements and incorporated the outcomes to business requirements.
• Analysed consumer and business needs for application development.
• Documented requirements and translated into proper product specifications.
• Actively involved in testing the responsiveness of the GUI (Graphical User Interface).
• Identified gaps between the AS-IS and newly developed system by performing GAP Analysis.
• Provided system developers wif a better understanding of the system requirements.
• Assisted in Data analysis, data pulling, data Verification and quality checks on the Client database to make it perfect for Delivery.
• Assisted in identifying Client’s issues & understanding requirement, conducting the study & root cause analysis, finding the solution & recommendations for the business growth.

Environment: MS Office Suite, Waterfall Methodology SDLC, MySQL, HP Quality Center, MS Excel