SUMMARY

• Experience in Business & Marketing planning, Business and Marketing Insight, Marketing operations and Sales Excellence
• Proficient in field of Market Research, with research experience on both the supplier & client side
• Extensive knowledge in analyzing and documenting requirements for business processes and information systems
• Manage panels, focus groups, interview and prepare questionnaires
• Advanced analytical and interpretative capabilities to transform massive amount of information from numerous sources into meaningful insight
• Strong understanding of client’s requirements and to build long - term relationships with internal/external clients
• Effective team player and facilitator with clear communication and interpersonal skills
• Strong Project Management experience across multiple industries and cross functional organizations
• Strong knowledge of MS office applications, radio & television measurement software, Cognos Incentive Compensation (Varicent) and Salesforce
• Experience in Statistical Package for the Social Sciences (SPSS), Business Objects tools, Business Explorer Query Designer (SAP) and dash-boarding, data visualization tool such as Xcelsius

PROFESSIONAL EXPERIENCE

Confidential

Senior Business Associate

Responsibilities:

• Business Planning: Drive and Orchestrate the Fiscal year planning process. Manage scorecard target setting process
• Business & Marketing Intelligence: Orchestrating and deliver business insights for opportunity and drive efficiency. Analyze and deliver business insights and trends and make strategic recommendations
• Spearhead design and implementation of comprehensive compensation plans within Confidential Wealth.
• Manage and improve of core operational processes within Confidential Wealth: Forecasting, Segmentation, measuring and reporting of business and marketing intel
• Responsible for supporting the overall management, design and strategy of compensation programs. Direct a broad variant of compensation programs within Confidential Wealth.
• Oversee the design and administration of incentive and commission programs for Wealth based incentive plans
• Delivery external market insights - with a focus on trends and recommendations
• Develop and drive regular reporting and dashboards to track progress against compensation scorecard
• Document business requirements, communicate and present project analysis to various teams within Confidential Wealth
• Lead communication and change management efforts to successfully land new strategies and policies with Confidential Wealth
• Present analysis to senior executives to drive effective decision making around compensation design across numerous business areas.
• Accountable for preparing compensation models and in-depth analysis for senior management and group head to support compensation design changes.
• Provide analysis and research findings with respect to market best practices
• Lead Marketing Intelligence process involving various teams within Confidential to provide market update

Confidential

Senior Business Analyst

Responsibilities:

• Perform data management tasks related to Compensation plan setup (targets, KPIs, maintenance and payment processing, using both proprietary and productivity tools (e.g. Varicent, SQL Server, Excel)
• Deliver business insights to assist sales and marketing teams with opportunity and drive efficiency
• Prepare monthly Compensation Payout Report for Management to review the payout breakdown by division, payee, product, region, SKU, etc. Accurate data mapping to ensure the system is ready to process transactions
• Develop and drive regular reporting and dashboard to track progress against scorecard metrics
• Develop solid systems knowledge regarding incentive management system and Compensation Planning Rhythms
• Prepare Project plans, coordinate workflow and system aspects of compensation plan changes
• Liaise with Marketing and Sales Operations and Finance counterparts to provide assistance and expert guidance on Compensation Planning
• Perform system testing and change control. Proactively communicate issues and carry through to resolution
• Facilitate meetings with business partners to document business requirements, target setting and customer mappings
• Accurately cleanse and move data to and from a variety of sources across multiple platforms; ability to query, sort, merge, combine, and summarize (e.g. SQL Server / MS Access)

Confidential

Senior Planning Analyst

Responsibilities:

• Business & Marketing Planning: Lead the BPO team for business planning activities by establishing Subsidiary planning processes, consolidating final plans and locking in process logistics. Manage scorecards, increased transparency/integration across all groups and create synergies by supporting the Subsidiary planning, measurement & review of business operations
• Business Insight: Provide relevant business insights and knowledge across the Subsidiary by making marketing intelligence data & analysis available
• Marketing Budget: Oversee Marketing Budgets for all division within Confidential . Perform data management tasks related to budget and incentive plan setup (targets, KPIs, maintenance and payment processing)

Confidential

Marketing Intelligence Specialist

Responsibilities:

• Analyze & present mobile poll survey and improve efficiency/clarity in data quality and reporting process
• Monitor panel members - Initiate ways to increase panel membership and launch longitudinal survey
• Analyze/prepare report for stakeholders using Business Explorer Query Designer (SAP)/Business Objects tools
• Design various KPI dashboards using Xcelsius and steer analysis, test script, perform UAT and conduct user-training
• Document the business process by identifying the system & reporting requirements
• Multi-tasking different projects, including setting timelines and milestones and reporting project status

Confidential

Data Specialist

Responsibilities:

• Project management: handle multiple projects with changing priorities in a SLA environment
• Analyze customer data files and perform manipulation, cleansing, merging, investigation and purging/segmenting data using MS Access and other customized tools
• Relational database design and development. Automate and create scripts and functions to assist in data analysis
• Prospect other data sources to provide file enhancement and technical support by working with global data alternative acquisition teams, leads & other business opportunities
• Design, implement and automate reports and provide formalized reports to articulate D&B findings

Confidential

Customer Insight Analyst

Responsibilities:

• Investigate, Analyze and prepare reports such as customer satisfaction (CSAT), pricing integrity, market share reports, monitor and track ad, loyalty program analysis, for management to make inform decision
• Leveraged Arcview, GIS software for location planning and understanding area demographics
• Address all marketing research needs - segmentation, concept testing, product usage, promotions and awareness
• Prepare and present financial data and brand development for major retail grocery banners of North America
• Analyze and Interpret data from various sources like ACNielsen, Consumer Contact, Empathica