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Director, Sales And Distribution Resume

3.00 Rating

Slidell, LA

SUMMARY:

  • Extensive background in distribution channel management and development; brand management, marketing and new business development, strategic planning and implementation; financial statement analysis; managing and preparing expense, budget and financial reports; entrepreneurial ownership of salon businesses and service firms.
  • Experienced in writing employee communications; corporate policies and job descriptions; grant proposals and applications; recruiting, team building; developing educational curricula and creating strategic promotional, educational and sales programs.
  • Demonstrated ability with product launch and advertising campaigns; union coordination and managing industry trade shows, seminars and corporate sponsorships
  • Accomplished success in negotiating win - win compromises in vendor and customer relations; building strong customer, community, and outreach relationships/initiatives; developing communications strategies for any audience with extensive cross industry networking in both private and public corporate business arenas.
  • Comfortably speaks conversational Spanish and some courtesy greetings in Vietnamese.

SKILLS:

Business Management, Marketing & Communications

Strong Leadership Support & Business Acumen

Communicating Vision & Purpose

Shaping& Implementing Strategy

Program development & Management

Professional maturity and strategic thinking

Building partnerships & Networking skills

Customer 1st Orientation’

Employee Relations, Interpersonal & Communication skills

Teamwork/Collaboration/Informing

Change &Conflict management skills

Recruiting & Teaching skills

Presentations and Seminars

Independently Driving Execution

Passively Bilingual / Spanish

PROFESSIONAL EXPERIENCE:

Director, Sales and Distribution

Confidential, Slidell, LA

Responsibilities:

  • In-depth Consultation with Principle Decision makers on channel expansion strategies; sales and marketing strategies and implementation requirements.
  • Detected complex problematic situations in the business infrastructure; proposed solution options and, where allowed, implemented any required corrective measures.
  • Established Pricing Strategies to protect corporate margins; increasing market share and wholesale sales revenue while maintaining corporate set parameters.
  • Proposed and participated in department budget planning and the close follow-up of actual monthly expenses as opposed to budget; analyze and justify any discrepancies
  • Demonstrated the ability to leverage resources and strategically manage the growth of customer relationships without exceeding budget allocations.
  • Developed and executed a national sales and distribution channel development business plan
  • Vetted potential business opportunities by analyzing market strategies, deal requirements, potential, and financials; evaluated options to resolve internal priorities.
  • Located, vetted and proposed potential business deals by contacting potential partners as well as discovering and exploring opportunities then deployed optimal sales strategies in order to develop, negotiate and secure profitable business with partners
  • Worked directly with legal to develop and negotiate all distribution contracts and KPI’s
  • Maintained responsibility for full sales cycle, from opportunity identification through to negotiation and close of sale, with a heavy focus on prospecting and ensured that sales and revenue objectives were met and/or exceeded.
  • Established Traditional OTC Channel Distribution through partnerships with National Distributor Partners
  • Established Traditional Beauty Industry Professional Channel Distribution with Regional Salon Professional Distributor Partners
  • Established Direct Retail Partnerships with National and Regional Retail Chain Outlets
  • Positive Sales Growth of + $2Million in less than 18 months
  • Successful National Sales of Line Extensions
  • Grew International Direct Wholesale Business in United Kingdom and EU
  • Managed and Expanded Amazon Marketplace Channel Distribution domestically and internationally
  • Positive Sales Growth of +$300,000 per month in United States
  • Facilitated Removal of Unauthorized Resellers and Channel Cleaning
  • Coordinated with third party channel development groups to create marketing strategies to strengthen positioning, increase brand awareness and overall efficacy on the platform.
  • Implemented recent launch of identical programs on the Amazon platforms in United Kingdom, The Netherlands and Germany.
  • Coordinated with Domestic and International Operations Management to established operations procedures for distribution from Netherlands warehouse for Amazon fulfillment.
  • Developed and Launched Nationwide Non-traditional channel of distribution through automated kiosk vending units
  • Sourced Developers
  • Established physical design
  • Established technological requirements
  • Evaluated and planned nationwide real estate placement
  • Lead Planning for overall roll out, process and procedures for integrating the entire business channel into the corporate structure.
  • Initiated and managed the Audit of former Affiliate Marketing Channel and Managed Development of new more robust Affiliate Marketing Channel Program
  • Developed strategic relationships with key contacts from prospects and/or third party advisors
  • Maintained an in depth understanding of the distribution industry and its members, regulators and service providers
  • Introduced, established and maintained a network of contacts, connections, and relationships within the industry:
  • Initiated and developed content for Wholesale Customer Web Commerce Portal
  • Initiated, Designed and developed content for Wholesale and Distributor Customer Marketing Collateral both digital and print
  • Developed all wholesale deal opportunities and marketing campaigns including merchandising displays and collateral
  • Represented and promoted the firm's image in the community by developing and maintaining business relationships with current and potential clients, influential people, local marketing initiatives, etc.
  • Represented and promoted the firm's product offerings and services at industry related trade shows and events, including presentations
  • Engaged and grew the company’s existing portfolio of nationwide wholesale clients, increasing revenue +1000% in the first 6 months
  • Prepared cohesive procedures with I. T. Department to capture clients by website development, automated marketing and sales e-mail campaigns along with data base management and Salesforce CRM implementation
  • Developed new clients by targeted programs concentrating on brand awareness, PR and demand generation. Coordinated with marketing to develop campaigns for lead generation.
  • Prepared pricing strategies for current customers to enhance sales and increase profitability.
  • Established and managed Inside Sales Account Management procedures and operations.
  • Assisted Sales Account managers develop their “book of business” and enhanced market penetration by acquiring new clients in prime target markets.
  • Train and coach employees to be upbeat in sales process implementation and development of new business by educating and motivating target accounts on business growth strategies related to the value propositions of the corporate brands.
  • Conducted entire management activities inclusive of coaching, evaluating, training and monitoring performance to attain individual as well as team goals.
  • Developed sales and activity reports along with interact and follow-up with sales team.
  • Lead by example and supported sales team to maximize positive results in area of company modification and progress through proactive, ongoing and effectual communication.
  • Enforced an environment of open interaction to assure affirmative employee morale and effectual conflict resolution.
  • Stimulated creative ideas upward flow for benefit of company and its personnel.
  • Working with Finance and Legal to develop sales incentive compensation program policies and procedures for outside sales representation.
  • Hired and managed outside sales agency representatives
  • Negotiated all contracts and KPI’s

Salon Sales Consultant

Confidential, Largo, FL

Responsibilities:

  • Responsible for helping salon owners and professionals reach their greatest potential through supplying the best product brands the professional beauty industry has to offer.
  • Responsible for meeting and exceeding sales objectives within their assigned territory through manufacturer provided education, sales programs and ongoing new business development.
  • Reviewed market territory and planned the most efficient and productive routing to maximize market potential while providing exemplary service to existing customers.
  • Developed partnerships with brand manufacturers to provide education and training either in salon, or in Corporate Confidential Stores.
  • Participated in and promoted to salon accounts to attend prominent industry trade shows and events during the year to enhance and deepen customer relationships.
  • Key Account Development Identifies, focuses and develops a plan of long term growth within assigned territory for existing salons and new customers.
  • Providing excellent customer consultative service by developing a business partnership with salons by assessing all clients’ needs and finding the appropriate application of corporate products that will fill those needs and add value to the customer’s overall business growth. Promoted new business and development by cold calling on average 10 a week and continued development in assigned area with existing accounts. Grew Territory +300% in PPD and Partner Brands.

District Sales Manager

Confidential, Los Angeles, California

Responsibilities:

  • Responsible for southern district my duties include Confidential Heat Salon appliances brand management and new business development through multi-tiered business to business relationships with our distributor partners and their customer base; strategically planning to achieve sales goals; developing and implementing sales, education and promotional programs; preparing advertising and promotional presentations to launch product awareness and educational campaigns; coordinating and conducting sales meetings with staff, industry distributor managers and their sales force; independent contractor recruitment programs, team development and efficacy evaluation; developing and conducting team building events and provided product education and business skills training to sales/educator staff as well as distributor sales force; industry trade shows and large audience presentations.
  • I also manage territory business reports and Concur expense reports.

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