Blackberry/RIM Global Account Director Resume

EXECUTIVE SUMMARY

Has 12 years of traditional and digital marketing experience. Actively involved with integrating social and emerging media into clients marketing mixes.
Has strong experience with Omniture analytics platforms: SearchCenter, SiteCatalyst, Test and Target, and Discover.
Professional focus has always been to integrate marketing and advertising efforts with public relations efforts to increase clients ROI.

PROFESSIONAL EXPERIENCE

Confidential

Blackberry/RIM Global Account Director

Responsibilities:

Increase global billings by $2.5M quarter - over-quarter
Managed $50M budget across all digital channels (SEO, SEM, PPC, Display)
Directed all SEO and SEM activities for Research In Motion in EMEA, APAC, LATAM, and NA.
In charge of managing each client’s list of requirements, integrating specified software, and managing each phase of product roll-out based on KPIs and ROI.
Managed all aspects of SEM/SEO upgrading for each territory stakeholder.
Directed all social media efforts: Twitter, Facebook, YouTube
Managed all reporting, QBR delivery, strategy/roadmap creation and adherence.

Confidential

Manager, Agency Channel Development

Responsibilities:

Exceeded revenue goals each quarter by %40 or more, totaling $2M per quarter.
Responsible for promoting web analytics tools to advertising agencies.
Accountable for developing relationships with advertising agencies to develop re-seller partnership.
In charge of managing seven inside sales reps to develop business pipeline, and providing each team with target lists and weekly/monthly goals.
In charge of spear-heading new business initiatives, and driving revenue generation for Omniture and each channel partner.
Responsible for contract development, project in-take and execution.

Confidential

Account Supervisor

Responsibilities:

Responsible for budgets exceeding $20m annually.
Responsible for developing and managing media partnerships for clients on Yahoo, Google and MSN.
In charge of researching and implementing analytics and measurement technology.
Responsible for establishing project scope as related to budget, timelines, and client expectations.
Performed Competitive Analysis and presented findings to each client in order to identify competitive weaknesses and optimize media budgets.
Developed an interactive marketing campaign (website, banners, blogs, & viral links) to work in conjunction with existing marketing and PR efforts.
Managed four Account Executives who were responsible for the day-today client interactions.
Oversaw, managed and approved all creative out-put for agency clients and strategic partners/vendors.
Managed client budgets and set performance expectations by establishing KPIs for each business unit.
Developed agency production calendars based on client requests and agency capabilities of project turn-around.
Responsible for developing and conveying brand image through traditional media, new media and PR events.
Responsible for answering all RFPs and in-bound inquiries, developing capabilities, presentations and client in-take.
Implemented AdManager, a web-based work flow tracking software, which allowed each internal stake holder to monitor the project production cycle.

Confidential

Account Manager

Responsibilities:

Supervised projects from initial client in-take through the creative development phase, concept development, presentation, implementation and execution phases.
Developed full interactive campaigns using: Print, Website, Direct mail, Email, New Product landing pages and complete analytics reporting.
Developed and executed campaigns for brand development, site conversion and optimization, and PR awareness. Each campaign was designed with a direct response mechanism for reporting purposes.
In charge of each client’s budget, accountable to the penny.
Developed creative briefs and marketing plans. Edited, proofed and reviewed all media plans.
Initiated and managed all aspects of production, including press checks, creative reviews, copy reviews and web checks.
Supervised and managed television and radio production for all agency accounts.
Attended all agency pitches and preseted service capabilities and deliverables.

Confidential

Account Executive

Responsibilities:

Responsible for planning, organizing and managing the day-to-day relationship between agency and clients.
Assisted designing the creative approach for each client’s advertising with the team artists.
Accountable for all client advertising and monthly billing.
Served as primary point of contact for my client base.
Processed weekly/monthly advertising business in print, radio, cable, and direct mail/email.
Ensured each advertisement ran properly and on-time, and scheduled make-goods.