Traffic Manager Consultant Resume

PROFESSIONAL EXPERIENCE

Traffic Manager Consultant

Confidential

Responsibilities:

Determine strategy to optimize web site traffic using Google Adwords / Omniture, A/B testing;
Develop social strategy, analyze / understand metrics, implement changes;
Performance: Quadruped conversion rate, decreased cost/conversion by 60%.

Cloud Computing Implementation

Confidential, CA

Responsibilities:

Performed all aspects of scoping/planning, requirements gathering, use case(s) development, U/me design, QA testing, test data validation, and financial (system) outcomes;
Partnered with scientists, business line managers, corporate finance and systems managers to ensure all legacy functions and capabilities translated to new environment;
Facilitated meetings with User Groups, U/me development, designed auto and custom reports, managed soft roll - out to end users, ad hoc/workload management.

IT Infrastructure Planning

Confidential, AR

Responsibilities:

Principle Business Consultant, model developer and designer of eValues, an internet-based consumer loyalty program using predictive analytics and multiple rewards to encourage loyalty and increase spend;
Developed concept document, built financial and operating model (profitability, break-even, establish program metrics;
Worked with multiple internal and external stakeholders, including suppliers, product groups, technology, marketing, user experience (U/me and U/X), corporate development, operations, customer service, senior group finance to develop program management, marketing communications, and system requirements;
Used predictive analytics and database mapping to examine (in-depth) member buying habits/patterns of market segments to build financial relationships, propensity relationships;
Focused on spending economics, customer segmentation and marketing analysis;
Budgeted, managed and reported on $850K project; eValues is identical, but pre-dated, Safeway’s ‘Just for you’ program.

Product Development / Finance Role

Confidential, San Francisco, CA

Responsibilities:

Developed business case for RFID - enabled credit card (P&L, Risk, ROI, NPV, Payback, etc.); partnered with Finance, Legal, Marketing, TSYS transaction processor, loyalty marketing groups and Visa/Master Card;
Managed requirements with corporate Finance, Legal, Marketing, TSYS transaction processor, loyalty marketing groups, and Visa/Master Card to ensure adherence, consistency and workability
Developed end-to-end customer communication strategy / timeline; prepared strategy briefs for senior management, concept briefs for product development staff, marketing collateral for direct mail, U/me U/X design and content for corporate website;
Designed/selected card art, planned direct mail campaign, managed plastics production, developed model portfolio with financial offer, account churn, interest rate and fee calculations;
P&L/Financial role: managed Rewards Programs, including working with card portfolio owners and Maritz; consolidated loyalty platform to reduce administration costs, standardize programs, performed monthly closing activities, calculated liability estimate for use in financials/10Q.

CORE COMPETENCIES