Web Analytics Manager Resume Confidential, CA - Hire IT People

PROFESSIONAL EXPERIENCE

Web Analytics Manager

Confidential, CA

Responsibilities:

Worked with internal teams in understanding their business needs and to define KPIs and metrics
Using third party business intelligence tool to develop dashboards and reports to analyze large data sets from multiple data sources (web analytics data as well as internal data) that provide insights into factors impacting results, improve site conversation and engagement
Worked with UX team in creating a new landing page template that resulted in a reduction bounce rate on high traffic site sections by an average of 13% and increasing conversion rate by 25%
Leveraging Adobe Dynamic Tag manager, was responsible for managing, maintaining, implementing, testing and data validation of Omniture and Google Analytics and third party tracking pixels
Working with Product and Marketing teams in executing and measuring AB tests using Optimizely and Monetate

Consultant

Confidential, CA

Responsibilities:

Worked with the game developers and product owners to identify data requirements to capture and log game events, user engagement and behavior
Was responsible for data definition and ETL development that enable the collection, management and processing of game data
Analyzed player behavior across multiple gaming platforms to identify user acquisition, engagement, monetization and make recommendations to improve game performance
Developed detailed automated reports and dashboards for individual game performance

Manager of Analytics and Optimization

Confidential, Culver City, CA

Responsibilities:

Prioritized and managed execution of requests for report enhancements and analysis from internal customers
Educate and trained internal customers to retrieve and interpret recurring reports, build dashboards and perform simple analysis in OBIEE
Worked with business users to understand their business needs and document project requirements and translate them into functional BI reports and define KPIs and metrics
Prepared monthly and quarterly executive presentations highlighting key performance drivers
Deployed operational, financial and marketing dashboards and reports to identify trends that support business decisions, track core business metrics and identify areas of improvement and opportunities
Analyzed transactional data, user flows, and segmented traffic to make recommendations that sequentially improved conversion, increased AOV, improved subscription rates, and lowered chargeback rates

Consultant

Confidential, Pasadena, CA

Responsibilities:

Compiled reports from various data sources to evaluate the effectiveness of marketing campaigns
Designed databases and queries for the data upload and data transformation
Contributed to reports and presentation materials highlighting marketing results, KPIs and goals

Financial Analyst

Confidential, CA

Responsibilities:

Reporting to the Manager, Settlement Reporting for a start - up wireless phone service developed a contract management database to maintain contact information, deal terms, reporting dates and payment histories
Successfully transitioned Excel Forecast models to an Access Database environment
Worked with business users to understand their business needs and developed Excel and Access macros to streamline reporting needs
Created ad hoc Teradata queries to extract customer, financial and product information

Senior Data Analyst

Confidential, Irvine, CA

Responsibilities:

Prepared and analyzed direct mail campaigns for the acquisition or sale of undeveloped land
Coordinated with cross-functional teams in different locations for data quality and analysis
Maintained the data integrity during extraction, manipulation, processing, analysis, storage, cleansing and data integration

Financial Analyst, Replenishment/Inventory

Confidential, Santa Monica, CA

Responsibilities:

Updated weekly forecasts on catalog titles that improved order efficiency and accuracy of store inventory
Adjusted VMR system parameters to minimize returns and excess inventory by creating dynamic scripts and macros using VBA and Access
Created Access applications for the purpose of data mining, research and reporting
Trained new Analysts on the Replenishment System, Access and Excel

TECHNICAL SKILLS

Database Software: SQL Server 2000/2005, Rational Databases, VBA, Access, Teradata SQL, Oracle SQL, MySQL, Toad for Data Analysis, Tableau, Tableau Online, Oracle OBIEE

Additional Software: Microsoft Word, Excel, PowerPoint, Omniture, Google Analytics, Adobe DTM, JavaScript, Optimizely, Monetate

Language Skills: Spanish

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Web Analytics Manager Resume

Confidential, CA

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