SUMMARY:

• Over 10+ years of total IT experience and technical proficiency which includes the areas of expertise in SalesForce.com and Search Engine Marketing with strong analytical, problem solving, communication, and interpersonal skills.
• Around 8+ years of experience in Salesforce CRM Platform, 2+ years of experience in Search Engine Marketing.
• Extensive experience in designing of Custom Objects, Custom Fields, Role Based Page Layouts, Workflow Alerts and Actions, Workflow Approval, Validation Rules, Approval Processes, Custom Tabs, Custom Reports, Report Folders, Report Extractions to various formats, Design of Visual Force Pages, Snapshots, Dashboards, and Email generation according to application requirements.
• Experienced in building Custom Applications that includes administration, configuration, implementing and support experience with Salesforce.com platform
• Proficiency in administrative tasks like Creating Roles, Profiles, Users, Email Services, Page Layouts, Workflow Alerts, Actions, Reports and Approval Processes
• Sound knowledge on Salesforce setup menu, Configuration, custom Application Development, Administration, Data Migration and Deployment of applications to Force.com platform.
• Developing Formulas, Validation rules to maintain the quality of the data.
• Hands on experience in implementing security and sharing rules at object, field, and record level for different users at different levels of organization. Also created various profiles and configured the permissions based on the organizational hierarchy.
• Experienced in Force.com Apex Classes, Apex Triggers, Batch classes, Future methods Visual force, Force.com API.
• Developing Visual force pages and Custom Objects using Apex Programming on Force.com Platform and good knowledge on Apex development in creating Objects, Triggers, Apex Classes, S - controls, Standard Controllers, Custom Controllers and Controller Extensions
• Highly motivated self-starter with Excellent Communication, Presentation and Problem Solving Skills and committed to learning new technologies.
• Experience working with salesforce.com sandbox and production environments and experience in managing full sandbox, developer sandbox and Configuration-only sandbox.
• Created Many-to-Many relationships and created Junction objects to implement Roll-up Summary fields to aggregate data from child records on the parent.
• Involved in developing the static web pages using HTML and Good web page design skills.
• Expertise in maintaining the Functional areas of Data Management, Forecasting, Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.
• Trained in Object Oriented Languages like C++, Java
• Experience in one-way integration and bidirectional integration of AppExchange application with Salesforce.
• Well versed in analyzing CRM business processes that include Forecasting, Campaign management, Lead Management, Role Hierarchy, Territory Management, Order Management, Account Management, Case Management and merging management in a multi-tier environment.
• Good knowledge on mobile applications like Salesforce1 and Salesforce classic
• Strong communication skills, interpersonal skills and problem solving skills, self-motivated, quick learner and Team player.
• A strategic thinker with attention to detail, Detail-oriented energetic team player, motivated with multi-tasking capabilities, problem solver, and hands-on leader with exceptional presentation and client/customer relation skills.
• A quick learner to new concepts, applications and implementing them in the project successfully.

TECHNICAL SKILLS:

Salesforce.com Technologies: Apex Language, Apex Classes/Controllers, Apex Triggers, SOQL, SOSL, Visual Force Pages/Components & Controllers, S-Controls, Apex Web Services, Apex Data Loader, Force.com Apex Explorer, AJAX, Dashboards, Reports, Analytic Snapshots, Custom Objects, Force.com Eclipse IDE Plug-in, Workflow rule, Approvals, Case Management Automation.

Programming Languages: C++, Java

Packages: MS Word, MS PowerPoint, MS Excel, MS Project, Macromedia Dreamweaver, Rational Rose, Google Drive, Eclipse IDE

Business Processing: Service Requests and Activities, Opportunities, Quotes and Proposals, Order Management, Campaign Management, Case Management, Contract Management, Pricing, Approval, Partner Deal Registration, Data Cleansing, and De-duplication, Agreements and Entitlements.

Scripting Languages: HTML5, Java script, CSS 3

ETL/Integration Tools: Apex Data Loader, Force.com Workbench

Reporting Tools: Crystal Reports, Tableau

PROFESSIONAL EXPERIENCE

Confidential, Novato, CA

Senior Salesforce Administrator/Developer

Responsibilities:

• Duties include design, development, integration and administration of salesforce.com applications.
• Gathering user requirements and involved in application design discussions and documentation.
• Developing custom objects, profiles, sharing rules, roles and integration using web services, as needed by the business.
• Developing Apex Classes, Controller Classes and Apex Triggers for various functional needs in the application.
• Defining lookup and master-detail relationships on the objects and created junction objects to establish connectivity among objects.
• Implementing workflow rules and defined related tasks, triggers, email alerts, filed updates to implement business logic.
• Developing Dynamic approval processes (with necessary templates, page layouts and defined approval actions on them) for automation.
• Using SOQL & SOSL to cater to the data manipulation needs of the application.
• Responsible for designing system/Unit/UAT test cases.
• Involved in creating macros to meet the requirements, data dictionaries and maintained metadata for each model.
• Expertise in maintaining the Functional areas of Data Management, Forecasting, Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.
• Built relationship across multiple technology, operations, services, sales, program and product team to accomplish end goal
• Used Apex Data Loader for migrating records to Salesforce.
• Involved in data migration to Sand-box and production.
• Used sandbox mode for testing and migrated the code to the production instance in iterations.
• Involved in administrative activities like periodic data cleansing, security setup and workflow update.
• Implemented security and sharing rules at object, field, and record level for different users at different levels of organization. Also created various profiles and configured the permissions based on the organizational hierarchy.

Environment: Salesforce.com platform, Apex Script, Visual Force Pages, Controllers, CSS, Workflow & Approvals, List Views, Email Templates, Custom Objects, Custom Tabs, Page Layouts, Email Services, HTML, Java Script, Reports and Dashboards

Confidential

Salesforce Administrator

Responsibilities:

• Performed in-depth analysis of business practices and provided recommendations on ways to improve the processes.
• Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.
• Worked on Sales cloud and service cloud.
• Experience working on Case Management, captured cases from the company's website and customer emails.
• Created case sharing model and assigned cases to users according to the role hierarchy.
• Escalated cases according to the case priority
• Worked on Auto response rules if customers contacted beyond the business hours.
• Created Case Queues which automatically assign cases to a specific user or group of users based on predefined criteria
• Worked on Record Types, Validation Rules, Triggers and Page Layouts.
• Planned and conducted requirements elicitation meetings with the business to collect functional and non-functional requirements relating to client's Salesforcetechnology enhancement and initiatives.
• Conducted brainstorming sessions with the development team to actively involve them during the requirements stage level analysis.
• Created workflow rules and defined related tasks, time triggered tasks, email alerts, filed updates to implement business logic.
• Created a sync of contacts, email alerts, events and tasks betweenSalesforceto Outlook and Outlook toSalesforcesuccessfully.
• Created Email Templates and Mail Merge Templates and was involved in doing the mail merge for different standard and custom objects.
• Worked on various AppExchange products according to the needs of the organization.
• Worked on variousSalesforce.com standard objects like Case Management, Accounts, Contacts, Content, Reports and Workspaces.
• Worked towards preparation of requirements management plan, business and functional requirement documents.
• Developed custom Objects and Fields as specified in the scope document
• Created data flow diagrams and process flow diagrams to facilitate better system understanding.
• Outlined the organization hierarchy and created profiles, roles accordingly in Salesforce; worked on visibility and security settings around them as required by the business.
• Used Data Loader to read, extract, and load data from comma separated values (CSV) files or from a database connection
• Involved in mapping the fields between the current reporting system andSalesforceusing data loader.
• Performed import and export operations to load customer data and other master data using data loader.
• Conducted internal training sessions for business users onSalesforcetechnology functionalities, especially with respect to reports and dashboards.
• Analyzed different business reports and guided the team on deployment and customization of those reports inSalesforce.
• Extensive knowledge on CTI tools like CTI data connector to track the incoming calls and Cisco unified communication tools.
• Worked on designing different custom dashboards for various user groups based on their business functionalities and needs.

Environment: Saleforce.com platform, Record types, Reports, Dashboards, Email, Sharing Rules, MS Word, PowerPoint, Excel, Waterfall, Validation Rules, Messaging, Dashboards, Standard and Custom Objects

Confidential

Salesforce Administrator

Responsibilities:

• Administrated and monitored the company's Salesforce CRM application. Created the workflows, lead escalation and email alert
• Created Profiles, Roles based on Organization role hierarchy and implemented Record-Level and Field-Level security and configured their sharing settings.
• Involved in gathering customer requirements from business user teams spread over the Sales, Marketing and Customer service.
• Involved in creating gap analysis document, clearly identifying the data, business process and work flows of the organization with respect to salesforce.com implementation.
• Developed and Customizing salesforce.com application based on the user needs.
• Developed field & page layout customization for the standard objects like Account, contact, Leads.
• Maintained and gave permissions to communication templates based on Profiles.
• Performed Data Analysis and migrated data from SQL Server database to sales force using Data Loader.
• Created Reports and Dashboards as per the customer requirements.
• Worked on Record Types, Validation Rules and Page Layouts.
• Worked with senior team members to analyze of each product and its competitor, to integrate new product, and optimize existing products.
• Imported accounts and contacts data through Import Wizard. To avoid duplicate records.
• Build the organization's role hierarchy by adding the Roles as per the organization structure and created custom profiles to satisfy the organization's hierarchy.
• Created Workflow Rules, Page Layouts, Approval Process, Tasks, Email Alerts and Field Updates to manage the Workflow & Approvals.
• Created the workflows for automated lead routing, lead escalation and email alerts.
• Worked on various salesforce.com standard objects like Accounts, Contacts, Leads, Campaigns, Opportunities, Quotes, Activities, Dashboards and Reports.
• Created new custom objects, assigned fields, custom tabs, custom reports.
• Created custom Reports based on business need and associated them to Dashboard.
• Customizing Company Profile, Security Controls and Communication Templates of the organization as per the organization requirements.
• Extensive focus on Website Optimization & Internet Marketing through Pay-per-click (PPC) campaigns in major search engines
• Developed and executed campaigns generate high quality leads and contribute to a strong sales pipeline. Coordinated across teams, agencies and regions for smooth execution of the campaigns, enthusiastic individual, highly motivated to drive new initiatives, passionate, manage and perform projects with fine balance between customers, resources and deadlines.
• Bidding, tracking, calculating conversions and thereby improving Return on Investment (ROI)
• Identify High, Medium, Low conversion Keywords and calculate their proximity, prominence and Density.
• Traffic Analysis, Create monthly search engine visibility and ranking reports

Environment: HTML, Java script, CSS, Google AdWords, Yahoo Omniture, MSN, Ask