EXECUTIVE SUMMARY:

• Pro - active and result oriented with 10+ years of rich experience in Marketing.
• Associated with Oracle as a Senior Analyst, Global Marketing.
• Supporting marketing organizations to develop and execute campaigns, generate high quality leads and contribute to a strong sales pipeline. Energetic coordinates across teams, agencies and regions for smooth execution of the campaigns, enthusiastic individual, highly motivated to drive new initiatives, passionate, manage and perform projects with fine balance between customers, resources and deadlines.
• Proficiency in Eloqua platform integration mechanisms, including Program Builder, auto-synchs, external calls, and update and match rules. Improve Eloqua Integrations with Salesforce.
• Proficiency in core Eloqua campaign automation mechanisms, including campaign canvas, emails, landing pages, forms, and segmentation.
• Proficiency in Eloqua data model, including use of custom data objects and data integration with external systems.
• Extensive knowledge of digital demand generation, content marketing and email marketing as it relates to marketing automation.
• Basic understanding of Eloqua API capabilities and use as well as Cloud Connectors.
• Good understanding of Web page design, online form data capture, HTML, CSS, and JavaScript.
• Provide development and testing support for regular releases of Eloqua and CRM enhancements.
• Coordinate with other agency resources for projects that incorporate additional services such as content/design, digital strategy, social media marketing, or data services.
• Lead a team of 15 members who are responsible for the Email Marketing, Event registration set up's, Banner ads, Direct Marketing, Landing Pads, Newsletters, Transactional Campaigns and Nurture Campaigns across different regions and ensuring deliverables are on time with quality, coordinates with Lead Management and Business Intelligence teams to measure the performance of the campaign and provides marketers with periodical performance report and analysis.
• Expertise in B2B marketing and marketing automation tools
• Subject Matter expertize in Eloqua Marketing and Event Management using Certain EMS
• Understanding of Business Intelligence, Lead Management processes and technologies
• Define business analytics and create dashboards and reports to measure all aspects of our business: campaign effectiveness, pipeline contribution and overall business performance
• Crisp and effective communicator with the ability to relate to people across all hierarchical levels in the organization
• Strong customer focus, ability to see the bigger picture and leadership skills, strong problem solving and analytical skills can handle multiple projects and priorities in an extremely fast paced environment
• Creative thinking and seeking innovative solutions to complex technical/business problems
• Ability to partner with cross-functional management teams. Quickly revise strategies to ensure continued progress towards corporate goals
• Undertake new or unique challenges, and build/maintain productive relationships within multi-cultural environments
• Defines processes from concept through finished product, with close attention to time frames, quality and specifications
• Work closely with Quality team to ensure all the assets generated are ready for execution
• One of the members in the interview panel

TECHNICAL SKILLS:

Markup Language: HTML, CSS

CRM Tools: Seibel, Eloqua, Salesforce

Events Tools: ERS (Event Registration System), Certain

Content Management Tool: Universal Content Management (UCM)

Reporting Tool: Seibel, MS-Excel

Web Design Tool: Adobe Dreamweaver CS5

Photo Editing Software: Adobe Photoshop

Operating Systems: Windows

PROFESSIONAL EXPERIENCE

Confidential

Senior Analyst

Responsibilities:

• Supporting marketing organizations to develop and execute campaigns, generate high quality leads and contribute to a strong sales pipeline. Energetic coordinates across teams, agencies and regions for smooth execution of the campaigns, enthusiastic individual, highly motivated to drive new initiatives, passionate, manage and perform projects with fine balance between customers, resources and deadlines
• Lead a team of 15 members who are responsible for the Email Marketing, Event registration set up's, Banner ads, Direct Marketing, Landing Pads, Newsletters, Transactional Campaigns and Nurture Campaigns across different regions and ensuring deliverables are on time with quality, coordinates with Lead Management and Business Intelligence teams to measure the performance of the campaign and provides marketers with periodical performance report and analysis.
• Expertise in B2B marketing and marketing automation tools
• Subject Matter expertize in Eloqua Marketing and Event Management using Certain EMS
• Understanding of Business Intelligence, Lead Management processes and technologies
• Define business analytics and create dashboards and reports to measure all aspects of our business: campaign effectiveness, pipeline contribution and overall business performance
• Crisp and effective communicator with the ability to relate to people across all hierarchical levels in the organization
• Strong customer focus, ability to see the bigger picture and leadership skills, strong problem solving and analytical skills can handle multiple projects and priorities in an extremely fast paced environment
• Creative thinking and seeking innovative solutions to complex technical/business problems
• Ability to partner with cross-functional management teams. Quickly revise strategies to ensure continued progress towards corporate goals
• Undertake new or unique challenges, and build/maintain productive relationships within multi-cultural environments
• Defines processes from concept through finished product, with close attention to time frames, quality and specifications
• Work closely with Quality team to ensure all the assets generated are ready for execution
• Providing initial on-boarding training for new hires

Environment: Email Marketing, Demand Generation, Campaign Management, Web Execution Landing Pads, Event Registrations set up's, Lead Generation, Reporting & Analysis, Awareness building, Consulting, Siebel CRM, "Certain" - Event Management tool, Eloqua & Analytics, Market Research

Confidential

Analyst, Web Marketing

Responsibilities:

• Manage regional Delivery Team which involves analyzing, prioritization and assignment of requests logged
• Monitor team’s SLA and Quality of deliverables
• Responsible for defining, documenting, and managing production processes, and methodologies to drive standardization, efficiency and quality.
• Creation of Emails, Event and Landing pages required for promotion of Oracle events or assets
• Co-Ordinate with Oracle Marketers/Requestors and Project management team to understand campaign execution requirement, provide suggestion and efficient management of high profile events
• Perform Quality check on Emails and Event/Landing pages
• Usage of text comparator tool Beyond Compare for content verification
• Usage of Return Path tool for checking emails on different mail clients
• Usage of internal request management tool for managing the requests logged and defect/issue tracking
• Weekly review of event listing page (Events.oracle.com)
• Responsible for preparing process documentation, Checklists for QA and document any changes or enhancement
• Involved in UAT testing of any enhancement to the existing Oracle legacy tools or complete testing of new implementations like Global CRM, Request Portal
• End-End reporting to measure success of Email/Event/Landing pad campaigns

Environment: Email Marketing, Demand Generation, Campaign Management, Web Execution Landing Pads, Event Registrations set up's, Lead Generation, Reporting & Analysis, Awareness building, Consulting, Siebel CRM, "Certain" - Event Management tool, Eloqua & Analytics, Market Research eNSX

Confidential

Search Engine Optimizer

Responsibilities:

• Extensive focus on Website Optimization & Internet Marketing through Pay-per-click (PPC) campaigns in major search engines
• Developed and executed campaigns generate high quality leads and contribute to a strong sales pipeline. Coordinated across teams, agencies and regions for smooth execution of the campaigns, enthusiastic individual, highly motivated to drive new initiatives, passionate, manage and perform projects with fine balance between customers, resources and deadlines.
• Bidding, tracking, calculating conversions and thereby improving Return on Investment (ROI)
• Identify High, Medium, Low conversion Keywords and calculate their proximity, prominence and Density.
• Traffic Analysis, Create monthly search engine visibility and ranking reports
• Internal website testing tools like ClearLead Inc - Web Analytics, Patent pending Embedded SEO Manager software, Spider Simulator for Backward & Broken link checker.
• Graphical Web Development and Editing tools: DreamWeaver, Edit Plus and HTML Validator.