SUMMARY:

Senior digital marketing professional with outstanding experience in all aspects of interactive communications and media. Highly collaborative, working closely with interaction design, visual design, and technology team members to meet and exceed expectations. Excellent client - facing skills for presenting recommendations and for growing and maintaining client relationships.

TECHNICAL SKILLS:

MS Office Suite, SDL Tridion, DNN. Working knowledge of Photoshop and Illustrator for design collaboration.

PROFESSIONAL EXPERIENCE:

Director, Digital Marketing

Confidential, San Francisco, CA

Responsibilities:

• Direct and implement all digital marketing projects and initiatives
• Lead web team in the strategic implementation of web and digital campaigns and day-to-day operations of web properties.
• Manage and direct media campaigns including acquisition of digital and traditional advertising.
• Lead and execute rebranding project and responsible for socializing with staff, communications committee, and incoming board of directors.
• Fluent with the content management system, DNN.
• Manage all social media content, creating editorial calendar, completing analysis of social media efforts, tracking, and channel initiatives.

Senior Content Strategist

Confidential, San Francisco, CA

Responsibilities:

• Senior Content Strategist responsible for portal information architecture rebuild and complete migration of portal content to new content management system.
• Fluent in enterprise level content management system, SDL Tridion
• Work closely with eBusiness Portal teams, digital marketing, and business partners to translate requirements into effective content and information architectures that drive user adoption rates for self-service features, retain members, increase revenue from online applications, and precisely communicate product features and benefits.
• Implement and evangelize Blue Shield’s online style and standards across all web properties, while clearly defining new product features and reinforcing the Blue Shield brand.
• Embrace and implement SEO best practices to support findability, usability and marketing objectives by optimizing on-page content, content structures and metadata.

Senior Content Strategist

Confidential, San Francisco, CA

Responsibilities:

• As a key member of wholesale UX, responsible for developing and executing multiple customer-driven content strategies.
• Working closely with Channel, UX Design, Visual Design, and Development, create interactive experiences that meet user needs and business objectives.
• Analyze business requirements, identify content needs, and set the scope of content deliverables for key projects.
• Project member for new standards and guidelines initiative contributing content strategy expertise.
• Contribute to content strategy for mobile devices including smart phones and tablets.

Content Manager

Confidential, Emeryville, CA

Responsibilities:

• Content Manager for major web resource portal for a California public benefit corporation promoting e-health initiatives.
• Working closely with developer vendor, customize CMS for multi-stakeholder content contributions.
• Provide SME recommendations to multiple stakeholders around usability, editorial processes, and site optimization.
• Prepare and deliver content audit, site mapping, wireframes, style guides, and all content for the site.

Senior Content/Digital Strategist

Confidential, San Francisco

Responsibilities:

• Senior Content and Digital Strategist for design phase of web optimization and rebuild project (WORP).
• Create and present to client all elements of an executable Content Strategy and elements of new business requirements for B2C web portal.
• Responsible for creating an editorial process plan, collaborating with technology partners and mentoring client through workshops and hands-on support.
• Working in tandem with project art director, create copy for all newly designed, high-level pages.
• Collaborate with interaction architects on wireframe build, providing expert input on UCD for all personas and scenarios.
• Create and deliver voice and tone document, editorial style guide, creative brief in alignment with developing business requirements.
• Be the ‘voice of content’ throughout the life of the project, surfacing gaps and roadblocks and providing workable solutions.

Senior Content Strategist

Confidential

Responsibilities:

• Project lead for complete redesign and revision of content for interdealer brokerage firm (IDBs, secondary fixed income markets).
• Executed complete analysis of RWS marketing plan(s) and created new creative brief, voice and tone document, and positioning statement.
• Working with stakeholders, identified and articulated personas.
• Performed thorough content audit and analysis and delivered project recommendations and project scope documents.
• Transitioned all deliverables to website development team, on time and under budget

Senior Web Content Strategist

Confidential, San Francisco and Los Angeles

Responsibilities:

• Wrote all content for complex sales animation presentations in business - to-businessmid-market sector.
• Worked with client product managers to expertly articulate eight new B2B financial products into simple, easy-to-understand content.
• Wrote tool tips and Help content for animated sales presentations, which required an in-depth understanding of innovative financial tools.
• Partnered with Sapient art and creative directors to implement superlative user experience.
• As member of creative team for extensive website redesign project, responsible for all content deliverables including creative brief, voice and tone document, content strategy, copydecks, and content Matrix.
• Participated in and contributed to early user testing of site direction.
• Interface with stakeholders to understand and articulate business requirements and strategies. Produced product and sales channel matrices for client and creative team use.
• Working with IA and visual design teams, contribute to and make recommendations for creative direction consistent with client's business requirements and drivers.
• Write, edit, and proof iterations of all content and maintain content matrix.
• Track and report on content activities where appropriate and required.

Senior Content Strategist

Confidential

Responsibilities:

• Completed comprehensive analysis of all marketing initiatives for major eco - tourism company including website, DM, and print collateral.
• Led multiple working sessions to identify and define vertical and horizontal markets and relative representation on existing website with recommendations for a rebuild.
• Working with marketing stakeholders, developed strategies for consistent messaging across media.
• Deliverables included Web marketing plan, creative brief, content assessment, and site assessment.

Content Strategist

Confidential, San Francisco, CA

Responsibilities:

• Responsible for developing world - class user-centered content for the Confidential web properties (public and secure session) as well as online marketing materials.
• Managed highly strategic projects by leading multi-functional teams to discover creative solutions to business initiatives by employing sophisticated tools such as task-modeling, content assessment, competitive analysis, and metrics analysis.
• Expert presenter to vendors and vertical sales channel stakeholders in evangelizing project direction and obtaining collaborative consent to move projects forward to successful and profitable completion.
• Contributed to best-practices documents, style and editorial guides, design flowswireframes, and prototype templates for user testing. .

Author

Confidential

Responsibilities:

• Wrote 200 - page manuscript for April, 2007 release of celebrated hardcover cookbook.
• Working with a literary agent, prepared and submitted book proposal and addenda to prospective publishers.
• Reviewed offers from publishers and directed agent in negotiations
• Accepted contract from Ten Speed press and wrote manuscript per publisher s guidelines and submitted draft manuscript per contract deadline.
• Working one-on-one with Ten Speed s editorial staff, rewrote and created new material as directed meeting all interstitial deadlines and completed manuscript deadline.
• Executed a broad-based promotional plan for the book across all media (print, webradio, television).

Creative Director

Confidential, San Francisco, CA

Responsibilities:

• Content strategist managing all content analysis and deliverables for launch of new customer-facing website.
• Working with User Centered Design and Research teamarticulated multiple product offerings into solution-set models.
• Wrote and edited all contentadvised external partners on usability practices, and managed editorial review process in accordance with Confidential ’s visual and editorial style guidelines.
• Successfully completed overhaul of firm’s consumer web design and content following acquisition of new products.
• Evaluated existing site, wrote and executed content plan.
• Worked on a multifunctional team of designers, IAs, and engineering to organize and systematize content.
• Wrote all copy for new website including online style guide.
• Contributed to development of customized content management system.
• Responsible for managing content and copy writing of the entire website.
• Proven ability to work quickly and in partnership with project leads (marketing managerscontent editors, UI/usability, graphics, and IAs) in the crafting and creation of easy - to-understand copy, articles, and marketing media.
• Managed and motivated staff of editors, copywriters, graphic and web designers (6 reports).
• Created editorial processes; graphic and editorial style guides.
• Directed cross-functional teams of copywriters and graphic design providers and internal partners including marketing, business development, and corporate sales.
• Provided content strategy and creative direction to copy production, editorial, and design development staff.
• Drove content and creative focus to promote the value proposition of company s product set and features through editorializing, leveraging
• Expert with user interface issues, user experience, information architectureschedules and co - dependencies of technically complex web development environment: s.
• Developed and initiated site redesign plan including project planning, team buildingand the execution of strong conceptual design processes, development and layout skills (general/conceptual layout of websites, templates, navigational systemsselection of appropriate scale, color, and technical details).

Content Manager

Confidential, San Rafael, CA

Responsibilities:

• Content manager responsible for building out and maintaining content/product team.
• Creative and project lead for major product launch including creation of site copyeditorial content, and PR editorial management from engineering - speak to compelling and engaging copy. Wrote and edited white papers, PR materials (online and print), email drops.
• Recruited, hired, trained, and motivated copywriting team: writing and editing staff both permanent and freelance together with the supervision of design and page development teams. Management and coaching of 9 reports.
• Managed cross-functional teams of writers and internal partners including marketingbusiness development, and corporate sales. Partnered with business development in strategic alliances.
• Managed the assignment of all writing and editing projects for the Icplanet employer website including site copy and internal and third party editorial content. Established syndication protocols for online magazine content; set and maintained editorial standards on the projects mentioned above.
• Collaborated with product and business development, marketing, and sales managers and directors in the creation of new content strategies to meet user- identified objectives.
• Conducted focus groups to evaluate user experience with online copy and executed enhancements and improvements.
• Developed and initiated overall plan for Icplanet content and maintained living document of editorial and content plans consistent with corporate operating plan.
• Identified and managed the components of content as product including editorial content, interactive tools, and community necessary for delivering a complete user experience on the site.