SUMMARY

• Extensive background and in - depth comprehension of all the components of implementing Digital Key Marketing that includes SEO, SEM, Google Analytics, Adobe Creative, Paid Search, Content Website Management, Marketing Automation, Marketing Campaigns, Key Performance Indicators (KPI), Re-Marketing, Digital Design, HTML, CSS and Financial Measurements that maintains end-user engagement.
• Hands-on web analytics manager with over 10 years of a proven track record in support sales, marketing, management while increasing brand awareness, augmenting credibility and strengthening image in the marketplace. Analyze data using various tools to determine trends and insights into customer behavior and preferences that increase company revenue by 3%.
• Managed Digital marketing and social media with web analytics, blogging, on chat lines, guides, social media content, business requirements documents and customer experience that resulted in the human inspection on line, saving $200,000 to $350,000 per year.
• Successfully led a cross-functional IT unit in a matrix organization in the deployment of a high-profile electronic billing solution ($700M/yr.) conceptualizing a $300K savings in the process.
• Automated product marketing for software solutions in Technology Services; Reputation Management; Digital and Analytics; Outsourced and Managed Business Services; Data & QA Testing that increased sales $1 million that resulted in reducing personnel costs over the next ten years.
• Developed user acceptance test cases and logged test defects for a mobile device application data into an enterprise data warehouse (EDW) that resulted in upgraded report run performance by 75%.
• Digital Media Strategy with a focus on a customer engagement using metrics to create effective digital campaigns that increased ROI and decreased costs by 1%.
• Solid Reputation for effective communications in (oral and written) presentation skills that harvested uniformed digital marketing organizational objectives.

AREAS OF EXPERTISE

• Digital Analytics/Strategist
• Brand Building
• Web Analytics
• Analytics/Metrics
• Consumer Behavior
• Marketing Execution/plans
• Creative Execution
• Regulation and Compliance
• Analytic meta-analysis
• Strategic Planning
• Finance Quantification and ROI
• Marketing Campaigns
• Marketing Promotion/Campaigns
• Paid Search/Pay Per Click
• Website Platform Management

TECHNICAL SKILLS

• Google Analytics
• Analyze Reports
• User Experience(UX)
• SEO/SEM Analysis
• Microsoft Excel
• Key Performance Indicator
• Implement Digital Key Marketing
• Local Search
• Hosting Professional
• Paid Search
• Marketing Automation
• Search Algorithms
• Proficient Software Skills:
• JavaScript
• HTML5
• CSS3
• Microsoft Excel
• Adobe Creative Suite
• Azure Cloud

PROFESSIONAL EXPERIENCE

Digital Marketing Manager

Confidential, Los Angeles, CA

Responsibilities:

• Designed and constructed web pages/sites including gaming and graphic user interface (GUI) features for discounts which increased sales by 22%.
• Engage closely with business team as well as working closely with stakeholders to understand business drivers and translate them into functional /non-functional requirements to reduce development costs by 5%.
• Integrated brand creative direction, quality assurance (QA) and usability to ensure precise execution of all deliverables leading to direct impact on growing sales and augmented market share by 7%.
• Created User Acceptance Testing (UAT) that streamlined company policies while executing latest regulations, relevant compliances and procedures with an outcome that reduced cost by eliminating redundancies by 3.5%.
• Developed business solutions for strategies, create all-inclusive digital marketing programs, and executed at the finest details that recruited high quality uniformed creative team members with high moral and timely execution.
• Conducted analytics that built UI/UX augmented data management that lowered company expenses by 2%.
• Orchestrated with quality assurance (QA) team to design test plans / test cases for stress testing of corporate website for optimal quality and assurance that enlarged hits by 14%.

Sr. Digital Analyst/Designer

Confidential, St. Petersburg, FL

Responsibilities:

• Analyzed and documented detailed functional specs and interface specifications that improved outcomes by 6%.
• Directed and trained staff in the various related applications for internal /external testing that reduced redundancy that lowered R&D expenses by 11%.
• Collaborated with User Experience (UX) team on potential gaps that eliminated potential problems with business model overview that enhanced client’s satisfaction by 33%.

Business Analyst

Confidential, Seattle, Washington

Responsibilities:

• Key participant in the Confidential roll-out of the Agile methodology process that my input was instrumental in exceeding the requirements, thru innovative application which improved proficiency for the practitioners that resulted in heighted client retention by 8%.
• Coordinated a team of developers, Quality Assurance, Data Modelers, User Experience Designers, Business Analysts, National Business Experts, and Subject Matter Experts that fostered creativity that intensified the company’s image which attracted hundreds of thousands (1 Million plus) of new clients.