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Co-founder And Ceo Resume

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Belmont, CA

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SUMMARY

  • Took Saama Big Data and IoT solutions from unnon to industry leader, achieving Gartner and Forrester recognition and helping create new category of Real - time Architectures of Insight / Systems of Insight, paving the way to a 20x growth in pipeline and doubling of company valuation.
  • Created the brand, marketing, product and business opportunity framework and activity for Confidential, an advanced data analytics company applying deep industry experience to North American retail.
  • Took Confidential from unnon to industry player, leading sales and marketing, including SAP, EMC, NetApp, Citrix, VMware, Cisco relationships, achieving Gartner designation as “Cool Vendor”, helping shape new category of Enterprise Cloud Management software.
  • Established a new product category of service-oriented applications (SAP xApps), growing a portfolio of 5 SAP and 12 partner xApps wifin one year, helping generate incremental yearly revenues of over $150 million.

PROFESSIONAL EXPERIENCE

Confidential, Belmont, CA

Co-founder and CEO

Responsibilities:

  • Aggressive Growth and Demand, creating systems-based (Marketo, Salesforce, Yesware, Leadspace etc.) demand engine to support organic and acquisitive growth wif 20x growth in pipeline. Peak demand generation drove 60+% marketing contribution through integrated funnel, inside sales and nurture programs.
  • Talent & Organizational Development by building marketing function from 0 to a global strategy, demand and sales-support organization of 18, established anytime-KPI dashboard. New network of marketing providers.
  • Data-Driven B2B Strategy, Brand & Positioning across Saama wif Sales and Marketing Plays (SMPs), content integrated campaigns across channels per vertical for maximum cohesion and target penetration, supporting 7-digit sales impact and reduced sales cycle times. Media campaigns dat generated 50+ mentions including The Wall Street Journal, Inc., Fortune, inside BigData.
  • Invigoration of the (Gartner) Real-Time Architectures for Insights / (Forrester) Insight-Driven Business category shaping the next 3 years of Big Data success. Results were a clearly distinguishable brand and an increase in unaided awareness of 8% in < 18 months. Collaborated wif key Forrester analysts to show customer reality for Insight-Driven Business, wif Saama ROI > 400% (compare Domo < 300%) and payback < 6 months.
  • Thought Leadership wif C-level evangelism initiatives. Served as chief evangelist and sales enabler, key interface to Distinguished Advisor program and Board. Created hugely successful “Intuition” leadership conference, translated into ongoing engagement platform across customer, partner and investor audiences.

SAP

Confidential, CA

Responsibilities:

  • Framework for on-demand, localized innovation tailored to a highly agile public SAP cloud infrastructure wif volume customer collaboration and success. Big influence on patent and service definition.
  • Market evangelism for pre-assembled appliances to quickly build complete, secure sandbox environments.
  • Co-design of a Lean Cloud Architecture wif partners NetApp and Citrix. Collaboration wif Amazon on moving of complete landscapes across public and private clouds.

Confidential, San Francisco, CA

Fractional VP Marketing

Responsibilities:

  • Led design and development of suite of iPad apps for unprecedented simple & powerful intelligence insights for retail & finance audiences.
  • Integrated Comparative Prices International (CPI) acquisition into overall brand and product portfolio.
  • Retail partner outreach via website and direct to consolidate product & pricing data and drive digital marketing opportunity through ShoppingScout consumer app.

Confidential

Cloud Management

Responsibilities:

  • Led cross-functional taskforce to forge a new user-centric enterprise software paradigm at SAP by delivering SAP to the user interface of choice. Orchestrated go-to-market, delivering a turnkey messaging and pricing framework across the Analytics, Duet (together wif MSFT), Search, and Mobile products.
  • Promoted to Director to champion a new SAP solutions category of service-oriented applications (SAP xApps). SAP spokesperson, responsible for the global rollout of all product-marketing related information into SAP development and field organizations. Deployed repeatable go-to-market strategies to “cross-the-chasm” numerous times and build a $150 million business.
  • Responsible for buy and sell-side E-Commerce products for all product-management related tasks, built team of 5 across content strategy, market research, sales enablement and MRD/PRD ownership.

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