PROFESSIONAL SUMMARY:

• Around 12+ years of experience in information technology and 6+ years of experience in email marketing using Exact Target.
• Experience in the complete life cycle of project development (SDLC) including System Analysis, Design, Development, Testing, Deployment and Maintenance.
• Extensive experience in Salesforce Marketing cloud formerly called ExactTarget, Salesforce.com setup, configuration, and customization, Administration, Data Migration, and Integration tools like Apex Data Loader etc.
• Worked on Exact Target tool for email creation, Automationstudio, Mobile push & Journey Builder.
• Launching Journeys considering the entry sources like Data extension, API Event, Salesforce Data etc.,
• Conceptualize and initiate tests (subject headers, email copy and creative, offers and landing pages) to continually improve key metrics (open, clicks, leads, conversions) across campaigns.
• Created Guided sends and Triggered Automations like Data Extract, Filter, Import and Transfer File, Query, Wait Activity and Send Email using Automation Studio.
• Extensive experience with Data Extensions and SQL Queries.
• Strong troubleshooting techniques to find out the issue and develop the work around.
• Worked cross - functionally with Marketing IT, and Analytics teams to develop marketing assets and ensured data is correct.
• Worked withA/B Testingin determine the winner and publishing emails based on the result.
• ConfiguredExact TargetMicrosite Activity and archived the Microsite Interaction.
• Experience on Campaign Management tools.
• Experience on optimizing campaigns through A/B testing and multivariate testing.
• Experience in developing scalable front-end user interfaces using HTML, CSS, and JavaScript.
• Extensive understanding of CAN-SPAM laws.
• Experience in creating email strategies, test plans and detailed reports.
• Excellent Knowledge of SQL fundamentals and other database technologies.
• Worked on Production support to monitor the daily jobs, journey builder sends, and trigger sends as well.
• Worked with Designers and stakeholders to develop and craft responsive HTML emails.
• Experience in writing web application programs covering front-end / UI J Query for building rich user friendly, high performance web applications.
• Experienced on working with CSS Background, CSS Layouts, CSS positioning, CSS text, CSS border, CSS margin, CSS padding, CSS table, Pseudo classes, Pseudo elements and CSS behavior in CSS.
• Performed Initial quality assurance on emails to ensure that they render on various browser combinations.

TECHNICAL SKILLS:

SQL Server, CSS, Database design, PSD to HTML

Mobile Connect, Salesforce, ExactTarget

API, SOAP API, AMP Script, Unix.

Journey Builder, Automation Studio, AMP Script, SSJS SQL

PROFESSIONAL EXPERIENCE:

Confidential, Dallas, TX

Salesforce Marketing Cloud Developer/Admin

Responsibilities:

• Responsible to build, schedule, deploy and monitor the email and mobile campaigns.
• Performed day-to-day email marketing activities like email campaign set-up, scheduling, testing, and deployment of one-time using Marketing tools like automation studio.
• Worked on building complex campaigns using Journey Builder.
• Worked closely with the Analytics team and to determine the statistics.
• Worked on tracking to track the email clicks.
• Responsible for technical coordination with QA and UAT Team to explain the outcomes of the HTML emails along with the various dynamic data attributes.
• Worked on the Mockup data to make sure that the email is tested in various scenarios.
• Creating the Sender profiles and Delivery profiles and Send classifications before sending the emails.
• Creating SQL query andAmp Script logic for dynamic content and leveraging to build and deploy email campaigns.
• Monitoring the journeys, various file drop automations at the parent and child business units, because the data is coming from the external system using FileZilla.
• Deploying the emails to convert the prospects into clients and providing the reports to the data Analysis team daily as jobs.
• Designed and configuredJourneysusing activities within the Journey Builder and launched in the production after thorough testing.
• UsedAutomation studiofor performing actions such as imports, extracts and SQL query activities.
• Working on the Approved Email templates to add the AMP Script according to the business requirements.
• Used Journey builder for running more than 100 different campaigns along with Automation Studio and Contact Builder.
• Developed and Deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
• Working in Agile, SCRUM methodologies.

Environment: Email Marketing, Marketing Automation, ExactTarget, Journey Builder, Salesforce Administration, A/B Testing, Analytics

Confidential, Kirkland, WA

SFMC Email Specialist

Responsibilities:

• Created customized forms using HTML and JavaScript, date picker using Bootstrap.
• Responsible for creating email templates and updating templates based on client requests.
• Experience in transforming design mock-ups to web pages by extracting CSS styles, html structure and alignment of elements on the page.
• Build multiple dynamic emails based on client needs on a day-to-day basis.
• Comfortable with managing multiple projects at once.
• Responsible for using SFMC/ExactTarget for updating DE's using excel and uploading responsive email campaigns and images into content builder.
• Designed personalized Email content using Adobe creative Suite, HTML and CSS3 in content builder.
• Followed QA process to ensure emails are rendered as insisted across all email clients and screen resolutions.
• Strong Knowledge of developing AMP SCRIPT code to implement business requirements by creating Dynamic content.
• Used Automation Studio for performing actions such as Imports, extracts and SQL Query activities.
• Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.
• Developed personalized email content using HTML, CSS, AMP Script in content builder.
• Built and configured journeys as per the business requirements using email Activity, Flow Controls and Salesforce activities.
• Use AMP script language to create various email campaigns, create automated Marketing campaigns.
• Familiarity with SQL language for writing queries for data in Exact target.
• Track campaign metrics including sends, click through rates and other measures using both ExactTarget and google analytics along with Excel, building dashboards to present analytics to company stakeholders.
• Worked with email campaign and exact target for sending mass emails in the Marketing Cloud.

Environment: HTML, CSS3, Responsive Design, Email Marketing, Marketing Automation, Exact Target, Journey Builder, Salesforce Administration, Analytics, Microsoft Office.

Confidential, Houston, TX

Salesforce Marketing Cloud Developer

Responsibilities:

• Worked with business process owners to understand their requirements for Salesforce Marketing Cloud application.
• Configured the Account, Business Units, and data filters, created new users, assigned appropriate roles and configured security settings.
• Developed and executed marketing campaigns using Marketing Cloud's Email Studio.
• Created folder structure to house marketing email templates and executed A/B testing on email templates to improve engagement.
• Responsible for technical coordination including email QA in HTML, writing SQL query and AMP Script logic and leveraging assets to build and deploy email campaigns.
• Used HTML, CSS, AMP Script, and other technologies to build customized solutions that support critical business functions.
• Built validation rules and workflows to support business processes and maintain data integrity.
• Customized Contacts in Salesforce org to store relevant marketing data points.
• Generated discover reports and presented campaign engagement statistics to business owners to direct future strategies and initiatives.
• Created journeys and implemented marketing campaigns using marketing cloud tools like Journey Builder, Email Studio and Automation Studio.
• Created Custom objects, Validation rules, Page layouts, Custom tabs, Components, Visualforce Pages that suit the needs of the application.
• Created Formula Fields, Validation Rules, Workflow and Approvals for the flexibility and functionality of force.com platform application.
• Designed personalized email content using Adobe Creative Suite, HTML and CSS3, AMP script in Content Builder.
• Employed Data Loader to read, extract, and load data from CSV files.
• Developed and deployed A/B testing strategies to roll out the control version to be used in the final email campaign.
• Used Automation Studio for performing actions such as imports, extracts and SQL query activities.
• Designed and configured journeys using activities within the Journey Builder and launched in the production after thorough testing.

Environment: Exact Target/ Marketing CloudMarketing CloudAdmin,Marketing CloudIntegration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services, Tracking, Sandbox data loading, Agile Methodology.

Confidential, Oakland, CA

Marketing Automation Consultant

Responsibilities:

• Developed Exact Target Dynamic Content for different customers.
• Responsible for campaign setup and deployment across email, display and mobile push.
• To Develop robust campaign documentation, including customer specific work instructions
• Prepare customer assets for hand off to other team members.
• Scheduling deployments in the Salesforce Marketing Cloud application and providing completion communications to the client.
• Responsible for technical coordination including email QA in html, writing SQL query and Amp Script logic and deploy email campaigns.
• Conduct quality assurance reviews and other activities to ensure the accuracy and timeliness of email deployments.
• Created Microsites using Exact Target and auto published them.
• Configured Exact Target Microsite Activity and archived the Microsite Interaction.
• Designing and coding responsive email templates using Adobe Creative Suite, HTML and CSS3
• Leverage Exact Target’s Amp Script to automate email sending processes.
• Built and maintained a dynamic email program, targeting email subscribers while collaborating.

Environment: Exact Target/ Marketing CloudMarketing CloudAdmin,Marketing CloudIntegration, Automation Studio, Activities, Journey Builder, Audience Builder, Email Campaign, HTML, Java Script, CSS, Triggers, Web Services, Reports, Email Services

Confidential

Web/UI Developer

Responsibilities:

• Implement Front end designing with WordPress, Photoshop, and dream viewer.
• Designed the Web application layout and forms using HTML, CSS, and JavaScript
• Coding of custom WordPress theme and template files using HTML, CSS, PHP, and Bootstrap 3 framework.
• Worked closely with system analyst to understand the technical requirements of the projects.
• Used JavaScript for client-side validation.
• Implemented page rendering with JavaScript and jQuery.
• Followed SCRUM methodology
• Successfully implemented Search Engine Optimization (SEO) of Web pages by decreasing page rank.
• Created customized forms using HTML and JavaScript, date picker using Bootstrap.

Environment: WordPress, PHP, JavaScript, HTML, CSS, Bootstrap, SEO, jQuery, Ajax, MySQL, GitHub, Adobe Photoshop